You can choose whether to create a project from:

  • Blank project (default): For instructions, see Create an Analysis Workspace Project.
  • Standard template: These templates are created by Adobe and ship with the product.
  • Custom template: These templates can be created, shared, or deleted by users with admin rights or by non-admins, provided they have been granted the Analysis Workspace: Save as Template permission in the Admin Console. Learn more…

Create custom templates

Users with admin rights can turn any project they create into a custom template. Here’s how:

  1. Open the project.

  2. Go to Project > Save As Template.

    The project will be saved under the current project name, followed by the word (Template) in parentheses. Admins can change this name by editing the template.


    By default, project templates are visible to everyone in your organization. You can organize them by applying tags. (Go to Project > Project Info & Settings to edit tags and descriptions.)

Here is a video on creating and managing custom templates:

Manage custom templates

Action Description
Edit template Lets an admin edit the template by changing its data source, modifying components, visualizations, date ranges, etc. To edit a custom template, either
  • Bring up the list of custom templates in Analysis Workspace, select one, and click Edit Template, or
  • In Analytics, navigate to Components > Projects, then filter on Templates. Click the name of the template you want to edit.
Note: After editing a template, depending on the situation, you have two options: Save, Save As. Here is how they differ:
  • Save: Updates the custom template for all users. When someone else creates a project from this custom template, they will see the changes you have made.
  • Save As: Creates a copy of the custom template with your changes. (You can tell that you are in edit mode when the Share > Share Project menu item is disabled.)
Search on templates In the Custom Templates dialog, click Search Templates.
Sort templates You can sort templates alphabetically, by relevance, and by creation date. In the Custom Templates dialog, click Sort:.
Apply tags to template Open the template and go to Project > Project Info & Settings. Click Add Tags.
Modify template description Open the template and go to Project > Project Info & Settings. Double-click the description and edit it.

Standard templates

When you first open a Workspace, templates are available in the left rail. Analysis Workspace Templates cover common use cases. They are grouped by the vertical they belong to and are populated with different dimensions, segments, metrics and visualizations, depending on the report suite you have selected.

You can use these pre-populated templates as they are or adapt them to your needs (by adding or replacing metrics or visualizations, for example) and save them under a new name.

Here is a video tutorial on Standard Templates in Analysis Workspace (2:46)

Here are available templates and the questions that each template helps answer.


This standard template walks you through common terminology and steps for building your first analysis in Workspace. It is available as a standard template in the New Project modal and replaces the sample project that exists today for new users that do not have other projects in their list.

Here is a video on the Training Tutorial template:



Advertising templates are available only if your report suite is enabled for Advertising Analytics.

  • Paid Search Engines: This template breaks down advertising trends, ad platforms, keywords, accounts, campaigns, and more.


  • Magento: Marketing and Commerce: This template breaks down your e-commerce conversion by marketing channel attribution, as well as providing insight by search keyword, landing page, geographical location, and more. Here is a video tutorial on the Magento: Marketing and Commerce template.

Data Collection

  • ITP Impact: Understand how Apple’s ITP impacts your data and how to adjust reporting accordingly.


  • Content Consumption: Who are my loyal readers

  • Recency - Frequency - Loyalty: Which content is being consumed most and is engaging users?

  • Streaming Media Consumption: Provides trends and top metrics of media consumption across all digital devices. Here is a video on the streaming media consumption template:



Mobile templates are available only if your report suite is enabled for Mobile app analytics.

  • Acquisition: See how mobile acquisition links are performing.
  • App Usage: How many app users, launches, and first launches did the app have, and what was the average session length?
  • Journeys: What are the prominent usage patterns for my app?
  • Key Metrics: Keep a pulse on the key metrics of your app.
  • Location: Includes a Map showcasing location data.
  • Messaging: Focuses on in-app and push messaging performance.
  • Performance: How is the app performing and where are users having problems?
  • Retention: Who are my loyal users and what do they do?


  • Campaign Performance: What campaigns are driving the most revenue?
  • Products: Which products are performing the best?


  • Acquisition: What are the top traffic drivers to my website?
  • AEM site performance overview: How is my Adobe Experience Manager site performing?
  • Content Consumption: What are the top places people go on my site?
  • Retention: What types of users are likely to be loyal users of my site?
  • Technology: What technology are people using to access my site?


This template is based on the People metric, which is a de-duplicated version of the Unique Visitors metric. The People metric provides a measure of how often consumers using multiple devices interact with your brand. The template lets you:

  • Segment your data for US/Canada vs. the rest of the world
  • Compare the People and Unique Visitors metrics side by side
  • See the “compression rate”, a calculated metric that calculates how much smaller the People metric is as a percentage of Unique Visitors
  • Compare the device type totals your customers use
  • See how many average devices per person are used
  • Discover how to use segment stacking with the People metric
  • Explore how using the Experience Cloud ID in your environment enhances the effectiveness of the People metric

Journey IQ: Cross-Device Analytics template

This template lets you see vital cross-device performance data. It is available only to customers who have access to Cross-Device Analytics (CDA).

  • Identification of users: Shows how often visitors to your site are identified using methods based on Cross-Device Analytics.
  • Measuring audience size: Shows a comparison of ‘Unique Devices’ compared to ‘People’. The proportion of these two numbers is known as ‘Cross-device compression’, a calculated metric visible in this panel. This compression metric depends on a broad range of factors:
    • Log-in rate: The more users log in on your site, the more Adobe can identify and stitch visitors across devices. Sites with a low log in rate also have low compression rates.
    • Experience Cloud ID coverage: Only visitors with an ECID can be stitched. A lower percentage of visitors to your site using an ECID correlates to lower compression rates.
    • Multiple device usage: If visitors to your site don’t use multiple devices, you can see lower compression rates.
    • Reporting granularity: Compression by day is typically smaller than compression by month or year. The chances for an individual to use multiple devices becomes smaller within a single day than over an entire month. Segmenting, filtering, or using breakdown dimensions can also show a lower compression rate.
  • People-based segments: Contains a segment dropdown that allows you to view device specific data. This panel encourages experimentation with segments to see how including or excluding device types affect reports.
  • Analyzing the cross-device journey: Provides flow and fallout reports based on device type.
  • Cross-device attribution: Combine the features of Journey IQ and Attribution IQ together.
  • Other tips and tricks: Helpful topics around CDA that lets you get more out of using it.

On this page