Paid Search Detection differentiates paid from natural searches in the Search Engines and Search Keywords reports. You can specify the search engines where you use paid ads, and specify a character string found in the URL of a visit from a paid ad.
The following table describes the fields and options you use to configure paid search detection.
|Select a search engine from the drop-down list. You specify the engine if you use different query string parameters for different search engines. Usually, the value
Any is sufficient.
|Specifies a string for a case-sensitive match with any part of the query string parameter, which is the part of the url after the “?”.
Note: Paid Search Detection is case sensitive. For example, a rule that specifies “PID” as a query string parameter will not match “pid”. If your organization uses mixed cases, place the exact values as separate rules, so all desired query string parameters can be caught.