- Analytics Admin Guide
- Analytics Release Notes
- Adobe admin console
- Analytics admin tools
- Admin tools overview
- Code Manager
- Data Sources
- Exclude by IP address
- Logs
- Reporting Activity Manager
- Component migration
- Report Suite manager
- Edit settings of a report suite
- General
- General Account settings
- Internal URL Filters
- Customize Calendar
- Paid Search Detection
- Customize Menus
- Processing Rules
- Processing rules overview
- Processing Rules
- Processing rules examples
- Examples of processing rules
- Populate a campaign ID from a query string parameter
- Set the product view event from the product overview page
- Add a subcategory by concatenating the category and page name
- Determine a path by copying an eVar value to a prop
- Clean up values in a report
- Populate internal search terms using a query string parameter
- Copy a context data variable to an eVar
- Set an event using a context data variable
- Remove an event from a hit
- Processing rules tips and tricks
- Bot Rules
- Privacy Settings
- Timestamps Configuration
- Server-Side Forwarding
- Traffic
- Conversion
- Marketing Channels
- Traffic Management
- Default Metrics
- App Management
- Media Management
- Activity Map
- AEM
- Adobe Campaign
- Privacy Reporting
- Document Cloud Management
- Advertising Analytics Configuration
- Real-Time
- General
- Manage report suites
- Rollup and global report suites
- Save a report suite search
- Download report suite settings
- New report suite
- Report suite templates
- Edit settings of a report suite
- Company Settings
- Data Governance Privacy Labeling
- Server Call Usage
- User and Product Management (Legacy)
- Admin API
Classifications in Marketing Channels
For general information on Marketing Channels, see Get started with Marketing Channels.
To maximize effectiveness of Marketing Channels for Attribution and Customer Journey Analytics, we have published some revised best practices.
Analytics > Admin > Report Suites > Edit Settings > Marketing Channels > Marketing Channel Classifications.
Use classifications to categorize values into related groups and to report at the group level. For example, you can classify all Paid Search campaigns into a category like Video Cards. Then you can report on the success of that category relative to metrics like Instances (or click-throughs).
Classifications that you add in this procedure display in the Marketing Channel Overview report as Channel Values. Channel Values are unclassified values in the channel detail.
Ensure that you are familiar with creating classifications in Classifications.
The Marketing Channels classification reports behave a little differently than standard classifications: when you create classifications for either first touch or last touch reports, they are automatically applied to both. You cannot classify one without classifying the other.
Marketing Channel Classifications - Definitions
| Term | Definition |
|---|---|
| Text Classifications | Specifies the type of classification category that lets you group variable data for reporting purposes. |
| Name | The name of the classification. The classification you add appears as the Channel Breakdown option in the Marketing Channel Manager . |
| Options | The name of the classification. The classification you add appears as the Channel Breakdown option in the Marketing Channel Manager . |
Create Marketing Channels classifications
Create classifications for Marketing Channels.
- Click Analytics > Admin > Report Suites.
- In the Report Suite Manager, click Edit Settings > Marketing Channels > Marketing Channel Classification.
- Under Classifications, click Add Classification (or edit an existing one).
Resources
Adobe Account
