A first admin is the starting point in enabling the rest of the organization to use each Experience Cloud solution. Once a contract has been signed, a provisioning team at Adobe prepares for the account to be created. The first admin receives an email with login credentials before the contract’s start date. Ensuring the first admin’s contact info is given to Adobe and accurate before the contract is signed is highly recommended.
Key roles in using the Experience Cloud
If your organization has purchased Adobe Analytics, there are several key roles to consider:
Adobe Analytics admins: These users have full access to everything in Adobe Analytics, including report suite settings and user permissions. Depending on how your organization is structured, different people or teams can be responsible for different facets of Analytics administration. For example, one person is responsible for the designation of what variables to use in an implementation. Another person can be responsible for enabling users to correctly pull reports by ensuring everyone has the correct permissions. Identify at least one user who can be responsible for Analytics report suite settings and user permissions, and they can invite other Analytics admins from there.
Support delegates: Also known as supported users, they have no additional privileges in the Analytics interface. Instead, they receive additional privileges when communicating with Adobe Customer Care. These users are almost always Analytics admins as well, as it helps Customer Care troubleshoot issues with them. Identify at least one Analytics admin who is responsible for facilitating interactions between end users and Adobe Customer Care.
Website owners: These individuals or teams are responsible for the coding and development of your website. They do not require accounts, but they want to work with data collection admins to get the tag code and implement it on your website.
End users: these users typically view reports and seek answers to business questions. Analytics admins grant these users permissions to work in the product.
As a first admin, your role can overlap in one or more of these roles. As long as each of these basic responsibilities are covered, you can grant permissions to get others in your organization up and running.
Granting product admin access for Analytics
System-level admins do not have direct access to products, however they can give themselves access by adding themselves as a product-level admin. If you want to give yourself or others access to Adobe Analytics, you can follow these steps.