- Customer Journey Analytics Guide
- Release Notes
- Getting Started
- Customer Journey Analytics and Adobe Analytics
- Evolution from Adobe Analytics
- User Guide for Adobe Analytics users
- Comparison with Adobe Analytics
- Utilize Adobe Analytics data in Customer Journey Analytics
- Customer Journey Analytics feature support
- Compare terminology for Analytics data passed through the Analytics Source Connector
- Compare data processing across Adobe Analytics and CJA
- Virtual reporting environments and sandbox environments
- Processing Rules, VISTA and classifications versus Data Prep
- AAID, ECID, AACUSTOMID and the Analytics Source Connector
- Data Ingestion
- Connections
- Data Views
- Workspace projects
- Analysis Workspace overview
- Perform basic analysis
- Perform advanced analysis
- Projects
- Visualizations
- Panels
- Curate, Share and Schedule projects
- Attribution IQ
- Virtual Analyst
- User preferences
- Workspace FAQs
- Components
- Components overview
- Add component descriptions
- Annotations
- Audiences
- Dimensions
- Metrics
- Filters
- Calculated Metrics
- Calculated metrics overview
- Calculated Metrics workflow
- Calculated metrics workflow
- Find metrics
- Build Metrics
- Metric Type and Attribution
- Build a simple “Page Views per Visits” metric
- Filtered metrics
- Stack and replace segments
- Filtered and weighted metrics
- Use functions
- Participation Metric
- Tag calculated metrics
- Approve calculated metrics
- Share calculated metrics
- Calculated Metric Manager
- Default calculated metrics
- Basic functions
- Advanced functions
- Date ranges
- Data Dictionary
- Analytics dashboards
- Report Builder
- Cross-Channel Analytics
- Adobe integrations
- Data Governance
- Use cases
- Administration
- Labs
- Troubleshooting
- CJA glossary
- CJA API
Integrate Adobe Journey Optimizer with Customer Journey Analytics
Adobe Journey Optimizer helps you deliver connected, contextual, and personalized experiences. It helps expose your customers to the next step in their customer journey.
You can import data generated by Journey Optimizer to perform advanced analysis in Customer Journey Analytics by performing the following steps:
Send data from Journey Optimizer to Adobe Experience Platform
Adobe Experience Platform serves as the central data source and link between Journey Optimizer and Customer Journey Analytics. See Get started with Datasets in the Journey Optimizer user guide for steps on how to send Journey Optimizer data to Platform as a Dataset.
Create a connection in Customer Journey Analytics
Once Journey Optimizer data is in Adobe Experience Platform, you can Create a connection based on your Journey Optimizer Dataset. Select the Dataset that you sent to Platform.
| Dataset | Dataset type | Connection settings | Description |
|---|---|---|---|
| AJO Message Feedback Event Dataset | Event | Person ID: IdentityMap |
Contains message delivery events, such as ‘Sends’ and ‘Bounces’. |
| AJO Email Tracking Experience Event Dataset | Event | Person ID: IdentityMap |
Contains email tracking events such as ‘Opens’, ‘Clicks’, and ‘Unsubscribes’. |
| AJO Push Tracking Experience Event Dataset | Event | Person ID: IdentityMap |
Contains push tracking events such as ‘App Launches’. |
| Journey Step Events | Event | Person ID: _experience.journeyOrchestration.stepEvents.profileID |
Contains events showing which profiles participated in each node of the journey. |
| AJO Entity Dataset | Record | Key: _idMatching Key: _experience.decisioning.propositions.scopeDetails.correlationID |
Contains classifications that associate Journey and Campaign metadata to all AJO event data. |
Configure the Data view to accommodate Journey Optimizer dimensions and metrics
After a connection is created, you can create one or more Data Views to configure the desired dimensions and metrics available in Customer Journey Analytics.
Data discrepancies between AJO and CJA are typically less than 1-2%. Larger discrepancies are possible for data collected within the last two hours. Use date ranges excluding today to mitigate discrepancies involving processing time.
Configure dimensions in the data view
You can create the following dimensions in a data view to achieve approximate parity with similar dimensions in Journey Optimizer. See Component settings in the Data View Manager for details around dimension customization options.
| Dimension | Schema element | Component settings |
|---|---|---|
| Journey Name | _experience.customerJourneyManagement.entities.journey.journeyName |
Component type: Dimension |
| Journey Name & Version | _experience.customerJourneyManagement.entities.journey.journeyNameAndVersion |
Component type: Dimension |
| Journey Node Name | _experience.customerJourneyManagement.entities.journey.journeyName |
Component type: Dimension |
| Journey Node Type | _experience.customerJourneyManagement.entities.journey.journeyNodeType |
Component type: Dimension |
| Campaign name | _experience.customerJourneyManagement.entities.campaign.name |
Component type: Dimension |
| Channel | _experience.customerJourneyManagement.entities.channelDetails.channel._id |
Component type: Dimension |
| Push Title | _experience.customerJourneyManagement.entities.channelDetails.push.title |
Component type: Dimension |
| Email Subject | _experience.customerJourneyManagement.entities.channelDetails.email.subject |
Component type: Dimension |
| Link Label | _experience.customerJourneyManagement.messageInteraction.label |
Component type: Dimension |
| Experiment Name | _experience.customerJourneyManagement.entities.experiment.experimentName |
Component type: Dimension Context Labels: Experimentation Experiment |
| Treatment Name | _experience.customerJourneyManagement.entities.experiment.treatmentName |
Component type: Dimension Context Labels: Experimentation Variant |
| Email Delivery Failure Reason | _experience.customerJourneyManagement.messageDeliveryfeedback.messageFailure.reason |
Component type: Dimension |
| Email Delivery Exclusion Reason | _experience.customerJourneyManagement.messageDeliveryfeedback.messageExclusion.reason |
Component type: Dimension |
Configure metrics in the data view
You can create the following metrics in a data view to achieve approximate parity with similar metrics in Journey Optimizer. See Component settings in the Data View Manager for details around metrics customization options.
| Metric | Description | Schema element | Component settings |
|---|---|---|---|
| Bounces | The number of messages that bounced, including both immediate bounces and bounces after delivery. | _experience.customerJourneyManagement.messageDeliveryfeedback.feedbackStatus |
Component type: Metric Include exclude values: If any criteria are met Equals: bounce, Equals: denylist |
| Bounces After Delivery | Some email services report emails delivered, then bounce them later. | _experience.customerJourneyManagement.messageDeliveryfeedback.messageFailure.category |
Component type: Metric Include exclude values: Equals async |
| Email Clicks | The count of clicks within messages. | _experience.customerJourneyManagement.messageInteraction.interactionType |
Component type: Metric Include exclude values: Equals click |
| Email Opens | The number of opened messages. | _experience.customerJourneyManagement.messageInteraction.interactionType |
Component type: Metric Include exclude values: Equals open |
| Errors | The number of messages that errored out. | _experience.customerJourneyManagement.messageDeliveryfeedback.feedbackStatus |
Component type: Metric Include exclude values: Equals error |
| Excludes | The number of messages excluded. | _experience.customerJourneyManagement.messageDeliveryfeedback.feedbackStatus |
Component type: Metric Include exclude values: Equals exclude |
| Sends | The number of messages that email providers accepted. | _experience.customerJourneyManagement.messageDeliveryfeedback.feedbackStatus |
Component type: Metric Include exclude values: Equals sent |
| Spam Complaints | The count of spam complaints. | _experience.customerJourneyManagement.messageInteraction.interactionType |
Component type: Metric Include exclude values: Equals spam_complaint |
| Unsubscribes | The count of unsubscribes. | _experience.customerJourneyManagement.messageInteraction.interactionType |
Component type: Metric Include exclude values: Equals unsubscribe |
Configure calculated metrics in Analysis Workspace
Once you have configured the desired dimensions and metrics for the Journey Optimizer dataset, you can also configure Calculated metrics for additional insights around that data. These calculated metrics are based on the above metrics created in the Data View Manager.
| Calculated metric | Description | Formula |
|---|---|---|
| Messages Sent | The total number of messages sent. Includes successful or failed messages. | [Sends] + [Bounces] - [Bounces After Delivery] |
| Messages Delivered | The number of emails delivered to customers. | [Sends] - [Bounces After Delivery] |
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