Attribution component settings

Attribution lets you set a default attribution model for a metric. You can override a given metric’s attribution model while working in Analysis Workspace.


Setting Description/Use case
Set attribution Enables a default attribution model when this metric is used. This default can be overridden in a Freeform Table or in a Calculated Metric.
Attribution model Lets you specify which default attribution model to use. Defaults to Last Touch. Options are: Last Touch, First Touch, Linear, Participation, Same Touch, U-Shaped, J Curve, Inverse J, Time Decay, Custom, Algorithmic. Some of these options create additional fields that need to be filled out - like Custom or Time Decay. You can create multiple metrics using the same field - this means you can have one Last touch revenue metric and one First Touch revenue metric, but based on the same revenue field in the schema.
Lookback window Lets you specify a default lookback window to a metric. Options are: Person (Reporting Window), Session, Custom. When Custom is selected, we also give you the option to select any number of days/weeks/months/etc. (up to 90 days), just like Attribution IQ. You can have multiple metrics using the same schema field, but each with a separate lookback window.

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