Attribution lets you set a default attribution model for a metric. You can override a given metric’s attribution model while working in Analysis Workspace.
|Set attribution||Enables a default attribution model when this metric is used. This default can be overridden in a Freeform Table or in a Calculated Metric.|
|Attribution model||Lets you specify which default attribution model to use. Defaults to Last Touch. Options are: Last Touch, First Touch, Linear, Participation, Same Touch, U-Shaped, J Curve, Inverse J, Time Decay, Custom, Algorithmic. Some of these options create additional fields that need to be filled out - like Custom or Time Decay. You can create multiple metrics using the same field - this means you can have one Last touch revenue metric and one First Touch revenue metric, but based on the same revenue field in the schema.|
|Lookback window||Lets you specify a default lookback window to a metric. Options are: Person (Reporting Window), Session, Custom. When Custom is selected, we also give you the option to select any number of days/weeks/months/etc. (up to 90 days), just like Attribution IQ. You can have multiple metrics using the same schema field, but each with a separate lookback window.|