Enable uploading of objectives to ad networks

Last update: 2023-09-29
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Advertisers with Google Ads and Microsoft® Advertising accounts only

Advertisers enabled for hybrid optimization only

If your advertiser account is configured to use hybrid optimization, then Adobe Advertising can optionally upload the objectives for the account’s portfolios to Google Ads and Microsoft® Advertising as conversions so you can use them for hybrid optimization.

Enabling this option automatically triggers an upload for portfolios that contain campaigns with smart bidding strategies. Search, Social, & Commerce creates a conversion on the ad network for each applicable portfolio-and-objective combination. Each conversion has the name ACS_OBJ_SID_<portfolio_id>_<se_acctid/conversion_manager_se_acctid>, where <portfolio_id> is the numeric portfolio ID and <se_acctid/conversion_manager_se_acctid> is the numeric ID for the ad network account or manager account. The conversion represents all weighted conversion metrics in the objective.

Uploads to Google Ads occur daily at 06:00 in the advertiser’s time zone. Uploads to Microsoft® Advertising occur daily at 09:00 in the advertiser’s time zone.

  1. In the main menu, click Search > Tools > Conversion Upload Setup.

  2. Select the check box next to Enable Objective Upload.

    This option is available only if your advertiser account is configured to use hybrid optimization. To enable hybrid optimization, contact your Adobe Account Team.

  3. Click Save.

  4. (If your conversions are tracked at a manager account level) Add credentials for your manager account at Search > Admin > Manager Accounts.

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