Enable uploading of objectives to ad networks

Last update: 2024-02-28
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Advertisers with Google Ads and Microsoft® Advertising accounts only

Advertisers enabled for hybrid optimization only

If your advertiser account is configured to use hybrid optimization, then Adobe Advertising can optionally upload the objectives for the account’s portfolios to Google Ads and Microsoft® Advertising as conversions so you can use them for hybrid optimization.

Enabling this option automatically triggers an upload for portfolios that contain campaigns with smart bidding strategies. Search, Social, & Commerce creates a conversion on the ad network for each applicable portfolio-and-objective combination. Each conversion has the name ACS_OBJ_SID_<portfolio_id>_<se_acctid/conversion_manager_se_acctid>, where <portfolio_id> is the numeric portfolio ID and <se_acctid/conversion_manager_se_acctid> is the numeric ID for the ad network account or manager account. The conversion represents all weighted conversion metrics in the objective.

Uploads to Google Ads occur daily at 06:00 in the advertiser’s time zone. Uploads to Microsoft® Advertising occur daily at 09:00 in the advertiser’s time zone.

  1. In the main menu, click Search > Tools > Conversion Upload Setup.

  2. Select the check box next to Enable Objective Upload.

    This option is available only if your advertiser account is configured to use hybrid optimization. To enable hybrid optimization, contact your Adobe Account Team.

  3. (Advertisers with Google Ads accounts who do business in the European Economic Area (EEA) or United Kingdom (UK); optional) If you’ve collected consent from EEA and UK users to upload their data for advertising purposes, then select the check box next to If you are doing business in EEA and/or UK, check this box to send consent status as GRANTED for the user data sent to Google Ads for advertising purposes. If left unchecked, we will send consent status as UNSPECIFIED for the user data sent to Google Ads for advertising purposes.

  4. Click Save.

  5. (If your conversions are tracked at a manager account level) Add credentials for your manager account at Search > Admin > Manager Accounts.

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