Campaign Type: (Available during campaign creation only) Where to place ads:
Search Network Only: Displays text ads on the search network. You must specify keywords for each ad group.
Search and Display Network: Displays text ads on the search network and the Yandex Advertising Network. For search ads, you must specify search keywords for each ad group; for display ads, you must specify keywords for the websites on which you want to advertise for each ad group.
Display Network Only: Displays text ads on the Yandex Advertising Network. For each ad group, you must specify keywords for the websites on which you want to advertise.
Campaign Name: A campaign name that is unique within the account.
Start date: The first date on which bids may be placed, as long as the campaign or ad group contains approved ads. The default for new campaigns and ad groups is the current day. To change the date for a campaign or ad group that hasn’t started, enter a date in the format MM/DD/YYYY or click and select a date.
Once a campaign or ad group has started, you can pause it but can’t change the start date.
Status: The display status of the campaign: Active or Paused. The default for new ad campaigns is Active.
Budget: The budget, which is the amount you want to spend daily (on average) or during the lifetime of the campaign, depending on the account’s budget type. The minimum budget is py6 300, EUR 10, or USD 10.
New campaigns have the bid management strategy “Highest available position.”
Depending on search conditions, if you assign this campaign to a portfolio that’s configured to allow the campaign budget limits to be automatically adjusted, then you may actually spend more or less than the specified budget on any given day, month, or lifetime.
Delivery Method: (Most campaign types with daily budgets) How quickly to show ads for the campaign
Distributed: To spread your ad impressions evenly throughout the day.
Accelerated: To display your ads as quickly as possible until your budget is reached. As a result, your ads might not appear later in the day. Note: For Google Ads search and shopping campaigns, this option was deprecated in October 2019.
Override Account Tracking: (Optional) Allows you to set tracking parameters for this campaign. By default, this option is off, and the campaign uses the account-level tracking parameters.
Tracking Type: The method by which URLs are generated:
EF Redirect (the default): For clients who want to use the Adobe Advertising conversion tracking service. This method generates unique click-tracking IDs and redirects users to the Adobe Advertising server for tracking purposes before sending them to the client’s landing page.
This method has default tracking options that you optionally can customize, and you also can specify parameters to append to each URL.
No EF Redirect: For clients who want to use only their own click-tracking codes. Search, Social, & Commerce doesn’t provide click-tracking IDs or redirect codes. For accounts with destination URLs, each destination URL is the same as the base URL.
Redirect Type: (For EF Redirect only) The method of redirecting end users to the final URL or destination URL. The selected option is applicable to all ads, keywords, and placements in the account or campaign. The default account-level setting is inherited from the advertiser’s tracking settings, and the default campaign-level setting is inherited from the account settings.
Standard: To just redirect the end user to the specified URL.
Token: To redirect the end user to the URL and also record the Search, Social, & Commerce ID for the click (
ef_id) as a query string parameter, which is used as a token. Choose this option if you will report offline transactions, want Search, Social, & Commerce to exchange data with Adobe Analytics, or want to track all conversions that occur within Apple Safari browsers.
Auto Upload: (For synchronized campaigns with EF Redirect only) Automatically uploads the following to the ad network the next time Search, Social, & Commerce synchronizes with it: (a) Search, Social, & Commerce tracking parameters for tracking templates and the same parameters appended to the final URLs or (b) new destination URLs embedded with Search, Social, & Commerce tracking code. For advertisers with an Adobe Advertising-Adobe Analytics integration and a server-side AMO ID (s_kwcid) configuration, the upload also includes AMO ID parameters for your Google Ads and Microsoft Advertising accounts. The default account-level setting is inherited from the advertiser’s tracking settings. You can override the account-level setting at the campaign level.
Note: Tracking URLs are updated daily only for entities that are out of sync (that is, new entities that were added and existing entities whose properties have changed). Therefore, if you change this setting from disabled to enabled for an existing advertiser/account/campaign, then tracking URLs aren’t updated for existing entities that are already in sync. To add tracking to the URLs of existing, in-sync entities, contact your Adobe Account Team and request a one-time, manual sync process. The automatic upload process will handle future changes.
Encode Base URL: (Accounts with destination URLs and the tracking type EF Redirect only) Whether the end user will see character encoding (such as
%3D instead of
=) in the URL within the browser address bar:
On (the default): To show character encoding in URLs.
Off: To show unencoded URLs.
Tracking Level: (For EF Redirect only; available at the account and campaign levels; not applicable to ad networks that are enabled for parallel tracking) The level at which clicks and revenue should be tracked by adding a redirect (when relevant) and append parameters to the relevant URLs:
Keyword: To track data at only the keyword level.
Ad: To track data at only the ad level.
Note: Changing an existing campaign to this setting deletes any existing keyword tracking IDs. Also, if you want to perform multivariate testing by using multiple landing pages for an ad, then create a bulksheet file and edit it for the required components.
Keyword and Ad: To track data at both the keyword and ad levels.
Append Parameters: (Optional) Any additional tracking parameters to append to the base URLs.. The advertiser-level append parameters are included by default at the account level and the campaign level, but you can override either.
You can use any static text string, including third-party tracking parameters, or any of the supported tracking parameters, which insert an appropriate data value in the base URL.
Separate multiple parameters with commas or ampersands (&). Nested brackets aren’t supported.
Changes to append parameters aren’t controlled by the Auto Upload option. If you change the append parameters for existing base URLs, then new URLs aren’t generated automatically. Add the new parameters by downloading a bulksheet file for the account or campaign, updating the Base URL/Final URL fields, and then uploading and posting the bulksheet.
(Ad networks with parallel tracking) Avoid using macros, which aren’t substituted for clicks from sources that enable parallel tracking. If the advertiser must use macros, then the Adobe Account Team should work with Customer Support or the implementation team to add them.
(Advertisers with an Adobe Advertising-Adobe Analytics integration) To include an AMO ID parameter to send Search, Social, & Commerce data to Analytics, see the ad network-specific formats. It’s not necessary to manually add the parameter for Google Ads and Microsoft Advertising accounts with a server-side AMO ID implementation.