Create a Custom Goal

Last update: 2023-08-15
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You can create custom goals as objectives within Advertising Search, Social, & Commerce.

To create a custom goal, the DSP account must be linked to a Search, Social, & Commerce account with the same Adobe Experience Cloud organization ID, from within the Search, Social, & Commerce client settings. If your DSP account isn’t linked to a Search, Social, & Commerce account, contact your Adobe Account Team.


See the best practices for creating custom goals for tips on how to configure your custom goals.

  1. Log in to Advertising Search, Social, & Commerce at (users in North America) or (all other users)
  2. Make sure the metrics that you want to include in your goal have been tracked, are available in the product, and include a display name:
    1. In the main menu, click Search > Admin > Conversions.
    2. Locate the metric, and make sure that Show in UI and Reports is enabled for the metric.
    3. If the metric doesn’t have a value in the Display Name column, click in the cell, enter the display name, and then click Apply.
  3. Create the custom goal as an objective:
    1. In the main menu, click Search > Optimization > Objectives.
    2. In the toolbar, click Create objective.
    3. Enter the objective settings:
      1. In the Change Objective Name field, enter the objective name.

        The objective name will be shown in the Custom Goals list in the DSP package settings.

      2. Associate properties with the objective:


        All conversion metrics tracked for the advertiser are listed by default in the Available Properties list.

        • To import a CSV file with conversion metrics and their weights, click Import and locate the file to import.

          The imported conversion metrics must already exist for the advertiser; the names aren’t case-sensitive.

          The imported conversion metrics replace any existing properties specified.

        • To manually specify the first conversion metric with the default weight (1), select from a list of all conversion metrics tracked for the advertiser.

        • To manually add another conversion metric with the default weight (1), click + .


          To search for a metric in the list, enter a string from anywhere within the metric name.

        • To manually add multiple conversion metrics, click Add Multiple Properties. For each conversion metric you want to add, click the metric name in the Available Properties column and drag it into the Added Properties column. When you’re finished adding metrics, click Add.

          • To search for a metric in the list, enter a string from anywhere within the metric name in the input field.
          • To filter the list to exclude metrics that are excluded in reports, select the option Hide properties excluded from reports.
        • (When the objective contains multiple conversion metrics) To change the weight of a metric relative to the other metrics in the objective, enter values in the Weight field(s).

      3. At the bottom of the settings, click Save.

Once you create an objective, you can assign it to a DSP package as a custom goal when the optimization goal ends with “- Custom Goal” (such as “Highest ROAS - Custom Goal”).


For optimum performance, the combined metrics in the custom goal (objective) must total at least ten conversions per day. When they don’t, the best practice is to add additional supporting conversion metrics, such as product pages or application starts, to the objective. See Best Practices for Building a Custom Goal for guidelines.

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