You can create custom goals as objectives within Advertising Search, Social, & Commerce.
To create a custom goal, the DSP account must be linked to a Search, Social, & Commerce account with the same Adobe Experience Cloud organization ID, from within the Search, Social, & Commerce client settings. If your DSP account isn’t linked to a Search, Social, & Commerce account, contact your Adobe Account Team.
See the best practices for creating custom goals for tips on how to configure your custom goals.
https://enterprise-na.efrontier.comor (all other users)
In the Change Objective Name field, enter the objective name.
The objective name will be shown in the Custom Goals list in the DSP package settings.
Associate properties with the objective:
All transaction properties tracked for the advertiser are listed by default in the Available Properties list.
To import a CSV file with properties and their weights, click Import and locate the file to import.
The imported properties must already exist for the advertiser; the names aren’t case-sensitive.
The imported properties replace any existing properties specified.
To manually specify the first property with the default weight (1), select from a list of all transaction properties tracked for the advertiser.
To manually add another property with the default weight (1), click + .
To search for a property in the list, enter a string from anywhere within the property name.
To manually add multiple properties, click Add Multiple Properties. For each property you want to add, click the property name in the Available Properties column and drag it into the Added Properties column. When you’re finished adding properties, click Add.
(When the objective contains multiple properties) To change the weight of a property relative to the other properties in the objective, enter values in the Weight field(s).
At the bottom of the settings, click Save.
Once you create an objective, you can assign it to a DSP package as a custom goal when the optimization goal is “Highest ROAS - Custom Goal” or “Lowest CPA - Custom Goal.”
For optimum performance, the combined metrics in the custom goal (objective) must total at least ten conversions per day. When they don’t, the best practice is to add additional supporting events (transaction properties), such a product pages or application starts, to the objective. See Best Practices for Building a Custom Goal for guidelines.