Not available to users with the account types Ad Network, Publisher Audience Extension, and Other; advertisers with the category Other; and resellers
The On Demand Gallery is a premium inventory discovery tool to explore pre-negotiated deals that Advertising Cloud DSP has curated with premium publisher partners. It allows you to access non-guaranteed inventory from the top-tier publishers in-region without the need for 1:1 negotiations or contracts. You can request individual deals, and you can subscribe to a publisher to request all of the publisher’s deals at once.
The Advertising Cloud DSP premium marketplace allows you to:
Quickly and easily activate new inventory for improved scale and efficiency
Studies have shown that activating private marketplace deals within DSP platforms saves time and is more efficient.
Explore new publishers and formats
Discover new audiences and strategies
Extend unique reach
Automatically access publishers not available in the open market
Automatically access live events (such as NBA, NFL, and NHL events)
Track performance with consolidated reporting
Once a deal is approved, it’s available as a target for existing placements and automatically included as a target for new placements that target all On Demand inventory. If a deal request is denied, you can work with your Adobe account team to resolve the issue and then re-request the deal.
At Inventory > On Demand, the most recent deals and publishers are available from a carousel at the top of the page.
Below the carousel, you can view all available deals and publishers. You can switch between the Subscription view, which shows all available publishers and allows you to quickly subscribe to all of the deals for a publisher, and the Deal view, which lists all available deals for each publisher. You can filter the views by multiple criteria, such as to include only publishers or deals you’ve requested or for which your requests were approved.
The details for each deal include data in the following columns: