The campaign management views include comprehensive report data. The available reports help you to identify the packages and placements that are performing well and those that need your attention. Quick action buttons also make you more productive.
The Campaigns view opens to a list of all campaigns within your account. The Subtotals row shows either the sum or the average value of each metric across all visible rows.
By default, each campaign row includes pacing and delivery metrics. Pacing metrics include Gross Spend (Lifetime), which includes a gauge of the actual on-target spend versus the expected on-target spend across all packages in the campaign, so you can identify under-performing campaigns at a glance. You can optionally change the column view or even create a custom column view.
To view a campaign in more detail, click the campaign name.
Within a campaign, you can filter data based on the campaign entity: Packages, Placements, and Ads. You can further filter the visible data to include only the packages, placements, or ads that you want to see.
In each entity tab, each row includes pacing and delivery metrics, by default, but you can change the column view or even create a custom column view to apply across all subtabs for the campaign. You can further customize the data tables in additional ways. Each data table includes a Subtotals row, which shows either the sum or the average value of each metric across all visible rows.
For each campaign, you can also customize time series trend charts with three metrics, which are available in each entity view. By default, data for Net Spend, Impressions, and Net CPM are included in separate charts (trellis charts). You can optionally change the metrics.
You also can optionally overlay the three metrics for easy detection of anomalies and areas in which to improve scale or performance.
You can customize the trend charts by campaign, and the same metrics are persisted across all trend charts for the campaign.
For each placement, you can open a (detail view Inspector), which includes the following in-depth data:
Sites: All of the sites on which the placement has had impressions.
The Sites tab includes search and filter features, the same standard and custom column view options that are available on the main page, and an Exclude button in each row so you can quickly exclude a site from the placement.
Ads: All of the ads in the placement.
The Ads tab includes search and filter features, the same standard and custom column view options that are available on the main page, and quick action buttons in each row, such as Pause (so you can quickly pause an ad).
Frequency: Data for each ad frequency level for the placement, including:
You can export the data on the Sites, Ads, or Frequency tab to your browser’s default download folder as a report in XLSM format.
For other data breakouts, view the legacy campaign-level reporting pages from Campaigns Classic. The legacy report includes sections on Geography, Device, Viewability, and Audience Performance data.