Auf dieser Seite Erfahren Sie, wie dynamische Inhalte bedingte Regeln verwenden, die aus Profilattributen, kontextuellen Ereignissen und Audiences erstellt wurden, um Ihre Nachrichten an Zielgruppenprofile anzupassen.
Dynamische Inhalte ermöglichen es Ihnen, den Inhalt Ihrer Nachrichten auf Grundlage von bedingten Regeln, die aus Profilattributen, kontextuellen Ereignissen oder Zielgruppen bestehen können, anzupassen. Bedingte Regeln werden mit einem visuellen Regel-Builder im Personalisierungseditor erstellt, in dem Sie sie zur weiteren Wiederverwendung in Ihren Journeys und Kampagnen speichern können.
Bedingte Regeln können im E-Mail-Designer und im Personalisierungseditor verwendet werden, um dynamische Inhalte zu erstellen, die an die Profile angepasst werden, an die sich Ihre Nachrichten richten.
Anleitungsvideo video
Erfahren Sie, wie Sie mit dem Builder für Bedingungsregeln dynamische Inhalte erstellen.
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- TL;DR: This page introduces dynamic content in Journey Optimizer — how conditional rules built from profile attributes, contextual events, and audiences allow messages to adapt to the profiles they target.
Intents:
- Understand what dynamic content is and how it differs from static message content
- Identify the two entry points for dynamic content: the Email Designer and the personalization editor
- Navigate to the appropriate guide for building conditional rules or creating dynamic content
Glossary:
- Dynamic content: Message content that adapts based on conditional rules; different content is shown to different profiles depending on whether defined conditions are met. (product-specific)
- Conditional rule: A set of criteria — built from profile attributes, contextual events, or audiences — that determines which content variant a profile receives. (product-specific)
- Visual rule builder: The interactive canvas within the personalization editor used to create and store conditional rules. (product-specific)
Terminology:
- Canonical name: dynamic content — variants: conditional content, personalized content
- Synonyms: “conditional rules” = “conditions” (as labeled in the UI)
- Do not confuse: dynamic content (content that adapts per profile based on conditional rules) ≠ static content (the same content shown to all recipients regardless of conditions)
FAQ:
- Q: What types of criteria can conditional rules use? — Conditional rules can be built from profile attributes, contextual events, and audience membership.
- Q: Where can conditional rules be used to create dynamic content? — In the Email Designer (to create component variants) and in the personalization editor (to wrap expression blocks with conditions). Both entry points are covered in linked pages.
- Q: Can conditional rules be reused across journeys and campaigns? — Yes. Conditional rules can be stored for further reuse across journeys and campaigns.