DokumentationExperience PlatformAnleitung zu Quell-Connectoren

Marketo Engage-Feldzuordnungen marketo-engage-field-mappings

Letzte Aktualisierung: 15. Oktober 2026

Erstellt für:

  • Entwicklerin/Entwickler

Verwenden Sie die folgenden Tabellen, um zu sehen, wie die Felder in jedem Marketo Engage-Datensatz den entsprechenden Feldern des Experience-Datenmodells (XDM) zugeordnet werden.

TIP
Alle Marketo Datensätze außer Activities unterstützen isDeleted. Ihre vorhandenen Datenflüsse enthalten automatisch isDeleted, sie nehmen jedoch nur das Flag für neue Daten auf. Um das Flag auf Ihre historischen Daten anzuwenden, stoppen Sie Ihre vorhandenen Datenflüsse und erstellen Sie sie mit der neuen Zuordnung neu. Wenn Sie isDeleted entfernen, können Sie diese Funktion nicht mehr verwenden. isDeleted-Zuordnung nach dem automatischen Ausfüllen beibehalten.

Aktivitäten activities

Die Marketo unterstützt zusätzliche Standardaktivitäten. Um Standardaktivitäten zu verwenden, aktualisieren Sie Ihr Schema mit ​ Dienstprogramm zur automatischen Schemaerstellung ​. Wenn Sie einen neuen activities-Datenfluss erstellen, ohne Ihr Schema zu aktualisieren, schlagen die Zuordnungsvorlagen fehl, da die neuen Zielfelder nicht in Ihrem Schema vorhanden sind. Wenn Sie sich dafür entscheiden, Ihr Schema nicht zu aktualisieren, können Sie trotzdem einen neuen Datenfluss erstellen und etwaige Fehler ignorieren. Experience Platform nimmt jedoch keine neuen oder aktualisierten Felder auf.

​ Weitere Informationen zur XDM-Klasse und ​ Feldergruppen finden Sie in der Übersicht über die XDM ExperienceEvent-Klasse .

NOTE
Das iif(${web\.ecid} != null, to_object('ECID', arrays_to_objects('id', explode(last(split(${web\.ecid}, ":")), " "))), null) ist ein berechnetes Feld. Fügen Sie sie mit der Option Berechnetes Feld hinzufügen in der Experience Platform-Benutzeroberfläche hinzu. Lesen Sie das Tutorial Hinzufügen berechneter Felder für weitere Informationen.
Marketo-Quellfeld
Aktivitätstyp-ID
Quelldatensatz
XDM-Zielfeld
Anmerkungen
_id
_id
_id
"Marketo"
personKey.sourceType
"${MUNCHKIN_ID}"
personKey.sourceInstanceID
Die Explore-API ersetzt MUNCHKIN_ID durch Ihre Marketo Munchkin-ID.
leadId
personID
personKey.sourceID
concat(personID,"@${MUNCHKIN_ID}.Marketo")
personKey.sourceKey
Primäre Identität. Die Explore-API ersetzt MUNCHKIN_ID durch Ihre Marketo Munchkin-ID.
activityTypeId
eventType
eventType
  • Wenn die activityTypeId ist 1, 2, 3, 9, 10 oder 11 → (hergestellt von als Selbst.
  • Wenn die activityTypeId ist 6, 7, 8, 12, 21, 22, 24, 25, 27, 32, 34, 35, 36, 46, 101, 104, 110, 113, 114 oder 115 → Marke PRODUCEDby as system.
  • Für alle anderen Werte → “” markieren als Selbst.
producedBy
producedBy
activityDate
timestamp
timestamp
attributes.Webpage URL
web.webPageDetails.URL
web.webPageDetails.URL
attributes.User Agent
environment.browserDetails.userAgent
environment.browserDetails.userAgent
attributes.Client IP Address
environment.ipV4
environment.ipV4
attributes.Search Query
search.keywords
search.keywords
attributes.Search Engine
search.searchEngine
search.searchEngine
primaryAttributeValue when activityTypeId = 1
1
web.webPageDetails.webPageID
web.webPageDetails.webPageID
primaryAttributeValue when activityTypeId = 1
1
web.webPageDetails.name
web.webPageDetails.name
attributes.Personalized URL
1
web.webPageDetails.isPersonalizedURL
web.webPageDetails.isPersonalizedURL
attributes.Query Parameters
1
web.webPageDetails.queryParameters
web.webPageDetails.queryParameters
attributes.Referrer URL
web.webReferrer.URL
web.webReferrer.URL
primaryAttributeValueId when activityTypeId in (24, 25)
24, 25
iif(${listOperations\.listID} != null && ${listOperations\.listID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", ${listOperations\.listID}, "sourceKey", concat(${listOperations\.listID},"@${MUNCHKIN_ID}.Marketo")), null)
listOperations.listKey
attributes.Is Primary
34,35,36
opportunityEvent.isPrimary
opportunityEvent.isPrimary
primaryAttributeValueId bei activityTypeId in (34, 35, 36)
34, 35, 36
iif(${opportunityEvent\.opportunityID} != null && ${opportunityEvent\.opportunityID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${opportunityEvent\.opportunityID}, "sourceKey", concat(${opportunityEvent\.opportunityID},"@${MUNCHKIN_ID}.Marketo")), null)
opportunityEvent.opportunityKey
attributes.Role
34, 35, 36
opportunityEvent.role
opportunityEvent.role
attributes.Created Date
leadOperation.newLead.createdDate
leadOperation.newLead.createdDate
attributes.Form Name
leadOperation.newLead.formName
leadOperation.newLead.formName
attributes.Lead Source
leadOperation.newLead.leadSource
leadOperation.newLead.leadSource
attributes.List Name
leadOperation.newLead.listName
leadOperation.newLead.listName
attributes.SFDC Type
leadOperation.newLead.sfdcType
leadOperation.newLead.sfdcType
attributes.Source Type
leadOperation.newLead.sourceType
leadOperation.newLead.sourceType
primaryAttributeValue bei activityTypeId = 21
21
leadOperation.convertLead.assignTo
leadOperation.convertLead.assignTo
attributes.Converted Status
21
leadOperation.convertLead.convertedStatus
leadOperation.convertLead.convertedStatus
attributes.Send Notification Email
21
leadOperation.convertLead.isSentNotificationEmail
leadOperation.convertLead.isSentNotificationEmail
primaryAttributeValueId bei activityTypeId in (7, 8, 9, 10, 11, 27)
7, 8, 9, 10, 11, 27
iif(${directMarketing\\.mailingID} != null && ${directMarketing\\.mailingID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${directMarketing\\.mailingID}, \"sourceKey\", concat(${directMarketing\\.mailingID},\"@${MUNCHKIN_ID}.Marketo\")), null)
directMarketing.mailingKey
primaryAttributeValueId bei activityTypeId in (7, 8, 9, 10, 11, 27)
7, 8, 9, 10, 11, 27
directMarketing.mailingName
directMarketing.mailingName
directMarketing.testVariantName
directMarketing.testVariantName
attributes.Test Variant
directMarketing.testVariantID
directMarketing.testVariantID

attributes.Subcategory

  • activityTypeId = 8

    • 1099 → BLOCKIERT
    • 1003 → SPAM AUF SOURCE GESPERRT
    • 1004 → SPAM IN NACHRICHT GESPERRT
    • E-MAIL-ADRESSE → 2003 UNGÜLTIG
    • E-MAIL→ADRESSFEHLER 2001
    • → UNBEKANNTER GRUND FÜR EINEN BOUNCE

  • activityTypeId = 27

    • 3999 → NICHT AKZEPTIERT
    • 3001 → POSTFACH VOLL
    • 3004 → TIMEOUT AUFGETRETEN
    • 4003 → DNS-FEHLER
    • 4002 → NACHRICHT ZU GROSS
    • 4006 → RICHTLINIENVERLETZUNG
    • 4999 → VORÜBERGEHENDER FEHLER
    • 9999 → FEHLERHAFTE ANTWORT ERHALTEN
    • → UNBEKANNTER GRUND FÜR SOFTBOUNCE
8, 27
directMarketing.emailBouncedCode
directMarketing.emailBouncedCode
attributes.Details
directMarketing.emailBouncedDetails
directMarketing.emailBouncedDetails
attributes.Email
directMarketing.email
directMarketing.email
attributes.Is Mobile Device
device.isMobileDevice
device.isMobileDevice
attributes.device
device.model
device.model
attributes.Platform
environment.operatingSystem
environment.operatingSystem
attributes.Link
directMarketing.linkURL
directMarketing.linkURL
primaryAttributeValueId, wenn activityTypeId = 3 andere Attribute.Link-ID
3
iif(${web\\.webInteraction\\.linkID} != null && ${web\\.webInteraction\\.linkID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${web\\.webInteraction\\.linkID}, \"sourceKey\", concat(${web\\.webInteraction\\.linkID},\"@${MUNCHKIN_ID}.Marketo\")), null)
web.webInteraction.webInteractionKey
primaryAttributeValueId, wenn activityTypeId = 2 andere Attribute.Webformular-ID
2
iif(${web\\.fillOutForm\\.webFormID} != null && ${web\\.fillOutForm\\.webFormID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${web\\.fillOutForm\\.webFormID}, \"sourceKey\", concat(${web\\.fillOutForm\\.webFormID},\"@${MUNCHKIN_ID}.Marketo\")), null)
web.fillOutForm.webFormKey
primaryAttributeValueId, wenn activityTypeId = 2 else null
2
web.fillOutForm.webFormName
web.fillOutForm.webFormName
primaryAttributeValueId, wenn activityTypeId = 3 else attributes.Link
3
web.webInteraction.linkURL
web.webInteraction.linkURL
attributes.Change Value
22
leadOperation.changeScore.changeValue
leadOperation.changeScore.changeValue
attributes.New Value
22
leadOperation.changeScore.newValue
leadOperation.changeScore.newValue
attributes.Old Value
22
leadOperation.changeScore.oldValue
leadOperation.changeScore.oldValue
attributes.Priority
22
leadOperation.changeScore.priority
leadOperation.changeScore.priority
attributes.Reason
22
leadOperation.changeScore.reason
leadOperation.changeScore.reason
attributes.Relative Score
22
leadOperation.changeScore.relativeScore
leadOperation.changeScore.relativeScore
attributes.Relative Urgency
22
leadOperation.changeScore.relativeUrgency
leadOperation.changeScore.relativeUrgency
primaryAttributeValueId, wenn activityTypeId = 22
22
iif(${leadOperation\.changeScore\.scoreAttributeID} != null && ${leadOperation\.changeScore\.scoreAttributeID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeScore\.scoreAttributeID}, "sourceKey", concat(${leadOperation\.changeScore\.scoreAttributeID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeScore.scoreAttributeKey
primaryAttributeValueId, wenn activityTypeId = 22
22
leadOperation.changeScore.scoreAttributeName
leadOperation.changeScore.scoreAttributeName
attributes.Urgency
22
leadOperation.changeScore.urgency
leadOperation.changeScore.urgency
attributes.Data Value Changes
json_to_object(${opportunityEvent\.dataValueChanges})
opportunityEvent.dataValueChanges
primaryAttributeValueId, wenn activityTypeId = 104
104
iif(${leadOperation\.campaignProgression\.campaignID} != null && ${leadOperation\.campaignProgression\.campaignID} != "" , to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", ${leadOperation\.campaignProgression\.campaignID}, "sourceKey", concat(${leadOperation\.campaignProgression\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.campaignProgression.campaignKey
attributes.Acquired By
104
leadOperation.campaignProgression.isAcquiredBy
leadOperation.campaignProgression.isAcquiredBy
attributes.Success
104
leadOperation.campaignProgression.isSuccessful
leadOperation.campaignProgression.isSuccessful
attributes.New Status ID
104
leadOperation.campaignProgression.newStatusID
leadOperation.campaignProgression.newStatusID
attributes.New Status
104
leadOperation.campaignProgression.newStatusName
leadOperation.campaignProgression.newStatusName
attributes.Old Status ID
104
leadOperation.campaignProgression.oldStatusID
leadOperation.campaignProgression.oldStatusID
attributes.Old Status
104
leadOperation.campaignProgression.oldStatusName
leadOperation.campaignProgression.oldStatusName
attributes.Reason
104
leadOperation.campaignProgression.reason
leadOperation.campaignProgression.reason
attributes.Date
46
leadOperation.interestingMoment.date
leadOperation.interestingMoment.date
attributes.Description
46
leadOperation.interestingMoment.description
leadOperation.interestingMoment.description
attributes.Source
46
leadOperation.interestingMoment.source
leadOperation.interestingMoment.source
primaryAttributeValue bei activityTypeId = 46
46
leadOperation.interestingMoment.type
leadOperation.interestingMoment.type
primaryAttributeValueId, wenn activityTypeId = 110
110
iif(${leadOperation\\.callWebhook\\.webhookID} != null && ${leadOperation\\.callWebhook\\.webhookID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", ${leadOperation\\.callWebhook\\.webhookID}, \"sourceKey\", concat(${leadOperation\\.callWebhook\\.webhookID},\"@${MUNCHKIN_ID}.Marketo\")), null)
leadOperation.callWebhook.webhookKey
primaryAttributeValueId, wenn activityTypeId = 110
110
leadOperation.callWebhook.webhookName
leadOperation.callWebhook.webhookName
attributes.Error Type
110
leadOperation.callWebhook.responseCode
leadOperation.callWebhook.responseCode
primaryAttributeValueId, wenn activityTypeId = 115
115
iif(${leadOperation\\.changeCampaignCadence\\.campaignID} != null && ${leadOperation\\.changeCampaignCadence\\.campaignID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", ${leadOperation\\.changeCampaignCadence\\.campaignID}, \"sourceKey\", concat(${leadOperation\\.changeCampaignCadence\\.campaignID},\"@${MUNCHKIN_ID}.Marketo\")), null)
leadOperation.changeCampaignCadence.campaignKey
attributes.New Nurture Cadence
115
leadOperation.changeCampaignCadence.newCadence
leadOperation.changeCampaignCadence.newCadence
attributes.Previous Nurture Cadence
115
leadOperation.changeCampaignCadence.previousCadence
leadOperation.changeCampaignCadence.previousCadence
primaryAttributeValueId, wenn activityTypeId = 114
113
iif(${leadOperation\.addToCampaign\.campaignID} != null && ${leadOperation\.addToCampaign\.campaignID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.addToCampaign\.campaignID}, "sourceKey", concat(${leadOperation\.addToCampaign\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.addToCampaign.campaignKey
attributes.Track ID
113
iif(${leadOperation\.addToCampaign\.streamID} != null && ${leadOperation\.addToCampaign\.streamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.addToCampaign\.streamID}, "sourceKey", concat(${leadOperation\.addToCampaign\.streamID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.addToCampaign.streamKey
attributes.Stream Name
113
leadOperation.addToCampaign.streamName
leadOperation.addToCampaign.streamName
primaryAttributeValueId, wenn activityTypeId = 115
115
iif(${leadOperation\.changeCampaignStream\.campaignID} != null && ${leadOperation\.changeCampaignStream\.campaignID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.campaignID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeCampaignStream.campaignKey
attributes.New Track ID
115
iif(${leadOperation\.changeCampaignStream\.newStreamID} != null && ${leadOperation\.changeCampaignStream\.newStreamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.newStreamID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.newStreamID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeCampaignStream.newStreamKey
attributes.New Track Name
115
leadOperation.changeCampaignStream.newStreamName
leadOperation.changeCampaignStream.newStreamName
attributes.Previous Track ID
115
iif(${leadOperation\.changeCampaignStream\.previousStreamID} != null && ${leadOperation\.changeCampaignStream\.previousStreamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.previousStreamID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.previousStreamID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeCampaignStream.previousStreamKey
attributes.Previous Stream Name
115
leadOperation.changeCampaignStream.previousStreamName
leadOperation.changeCampaignStream.previousStreamName
primaryAttributeValueId, wenn activityTypeId = 101
101
iif(${leadOperation\.changeRevenueStage\.modelID} != null && ${leadOperation\.changeRevenueStage\.modelID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeRevenueStage\.modelID}, "sourceKey", concat(${leadOperation\.changeRevenueStage\.modelID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeRevenueStage.modelKey
primaryAttributeValueId, wenn activityTypeId = 101
101
leadOperation.changeRevenueStage.modelName
leadOperation.changeRevenueStage.modelName
attributes.New Stage ID
101
iif(${leadOperation\.changeRevenueStage\.newStageID} != null && ${leadOperation\.changeRevenueStage\.newStageID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeRevenueStage\.newStageID}, "sourceKey", concat(${leadOperation\.changeRevenueStage\.newStageID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeRevenueStage.newStageKey
attributes.New Stage
101
leadOperation.changeRevenueStage.newStageName
leadOperation.changeRevenueStage.newStageName
attributes.Old Stage ID
101
iif(${leadOperation\\.changeRevenueStage\\.previousStageID} != null && ${leadOperation\\.changeRevenueStage\\.previousStageID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${leadOperation\\.changeRevenueStage\\.previousStageID}, \"sourceKey\", concat(${leadOperation\\.changeRevenueStage\\.previousStageID},\"@${MUNCHKIN_ID}.Marketo\")), null)
leadOperation.changeRevenueStage.previousStageKey
attributes.Old Stage
101
leadOperation.changeRevenueStage.previousStageName
leadOperation.changeRevenueStage.previousStageName
attributes.Reason
101
leadOperation.changeRevenueStage.reason
leadOperation.changeRevenueStage.reason
attributes.Merge IDs wenn activityTypeId = 32
32
json_to_object(${leadOperation\.mergeLeads\.mergeIDs})
leadOperation.mergeLeads.sourceKeys
attributes.Master Updated
32
leadOperation.mergeLeads.targetUpdated
leadOperation.mergeLeads.targetUpdated
attributes.Merged in Sales
32
leadOperation.mergeLeads.mergedInCRM
leadOperation.mergeLeads.mergedInCRM
attributes.Merge Source
32
leadOperation.mergeLeads.mergeSource
leadOperation.mergeLeads.mergeSource
primaryAttributeValueId bei activityTypeId = 6
6
iif(${directMarketing\.emailSent\.mailingID} != null && ${directMarketing\.emailSent\.mailingID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${directMarketing\.emailSent\.mailingID}, "sourceKey", concat(${directMarketing\.emailSent\.mailingID},"@${MUNCHKIN_ID}.Marketo")), null)
directMarketing.emailSent.mailingKey
primaryAttributeValueId bei activityTypeId = 6
6
directMarketing.emailSent.mailingName
directMarketing.emailSent.mailingName
attributes.Test Variant
6
directMarketing.emailSent.testVariantID
directMarketing.emailSent.testVariantID
Anmerkung - abgeleitet vom Wert der sekundären Assets
directMarketing.emailSent.testVariantName
directMarketing.emailSent.testVariantName
attributes.Campaign Run ID
6
directMarketing.emailSent.automationRunID
directMarketing.emailSent.automationRunID
directMarketing.automationRunID
directMarketing.automationRunID

Programme programs

Weitere Informationen zur XDM-Klasse finden Sie in der Übersicht über XDM Business Campaign. Weitere Informationen zu den XDM-Feldergruppen finden Sie im Handbuch zur Schemafeldgruppe „Business Campaign Details“.

NOTE
Erstellen Sie für benutzerdefinierte Tag-Typen neue Feldergruppen in Ihrem Schema. Fügen Sie dann die Feldnamen hinzu, die Sie benötigen, um die Quellfelder den Ziel-XDM-Feldern zuzuordnen.
Quelldatensatz
XDM-Zielfeld
Anmerkungen
"${MUNCHKIN_ID}"
campaignKey.sourceInstanceID
Die Explore-API ersetzt MUNCHKIN_ID durch Ihre Marketo Munchkin-ID.
"Marketo"
campaignKey.sourceType
channel
channelName
concat(id,"@${MUNCHKIN_ID}.Marketo")
campaignKey.sourceKey
Primäre Identität. Die Explore-API ersetzt MUNCHKIN_ID durch Ihre Marketo Munchkin-ID.
cost
actualCost.amount
createdAt
extSourceSystemAudit.createdDate
description
campaignDescription
endDate
campaignEndDate
id
campaignKey.sourceID
iif(parentProgramId != null && parentProgramId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", parentProgramId, "sourceKey", concat(parentProgramId,"@${MUNCHKIN_ID}.Marketo")), null)
parentCampaignKey
iif(sfdcId != null && sfdcId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", sfdcId, "sourceKey", concat(sfdcId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey.sourceKey ist eine sekundäre Identität. Die Explore-API ersetzt CRM_TYPE und CRM_ORG_ID durch Ihren CRM-Typ und Ihre CRM-Organisations-ID.
integrationPartner
integrationPartnerName
marketoIsDeleted
isDeleted
name
campaignName
startDate
campaignStartDate
status
campaignStatus
type
campaignType
updatedAt
extSourceSystemAudit.lastUpdatedDate
webinarHistorySyncDate
webinarHistorySyncDate
webinarHistorySyncStatus
webinarHistorySyncStatus
webinarSessionDescription
webinarSessionDescription
webinarSessionName
webinarSessionName

Programmmitgliedschaften program-memberships

Weitere Informationen zur XDM-Klasse finden Sie in der XDM Business Campaign Members-Übersicht. Weitere Informationen zu den XDM-Feldergruppen finden Sie im Handbuch zur Schemafeldgruppe „XDM Business Campaign Member Details“.

Quelldatensatz
XDM-Zielfeld
Anmerkungen
"Marketo"
campaignMemberKey.sourceType
"${MUNCHKIN_ID}"
campaignMemberKey.sourceInstanceID
Die Explore-API ersetzt MUNCHKIN_ID durch Ihre Marketo Munchkin-ID.
id
campaignMemberKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo")
campaignMemberKey.sourceKey
Primäre Identität. Die Explore-API ersetzt MUNCHKIN_ID durch Ihre Marketo Munchkin-ID.
iif(programId != null && programId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", programId, "sourceKey", concat(programId,"@${MUNCHKIN_ID}.Marketo")), null)
campaignKey
Beziehung
iif(leadId != null && leadId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", leadId, "sourceKey", concat(leadId,"@${MUNCHKIN_ID}.Marketo")), null)
personKey
Beziehung
iif(acquiredByCampaignID != null && acquiredByCampaignID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", acquiredByCampaignID, "sourceKey", concat(acquiredByCampaignID,"@${MUNCHKIN_ID}.Marketo")), null)
acquiredByCampaignKey
reachedSuccess
hasReachedSuccess
isExhausted
isExhausted
statusName
memberStatus
statusReason
memberStatusReason
membershipDate
membershipDate
nurtureCadence
nurtureCadence
trackName
nurtureTrackName
webinarUrl
webinarConfirmationUrl
registrationCode
webinarRegistrationID
reachedSuccessDate
reachedSuccessDate
iif(sfdc.crmId != null && sfdc.crmId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", sfdc.crmId, "sourceKey", concat(sfdc.crmId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey.sourceKey ist eine sekundäre Identität. Die Explore-API ersetzt CRM_TYPE und CRM_ORG_ID durch Ihren CRM-Typ und Ihre CRM-Organisations-ID.
sfdc.lastStatus
lastStatus
sfdc.hasResponded
hasResponded
sfdc.firstRespondedDate
firstRespondedDate
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
marketoIsDeleted
isDeleted

Firmen companies

Weitere Informationen zur XDM-Klasse finden Sie in der Übersicht über XDM Business Account.

IMPORTANT
Bei der Standardzuordnung für accountKey.sourceKey wird an jede Konto-ID ein .mkto_org angehängt. Dieses Format ist nicht mit dem Marketo Measure-Ziel kompatibel, das das .mkto_org Suffix nicht unterstützt. Wenn Sie beabsichtigen, diese Daten nach Marketo Measure zu exportieren, entfernen Sie das .mkto_org Suffix aus allen Kontoschlüsselfeldern, bevor Sie die Daten aufnehmen. Die Liste der zu aktualisierenden Felder 🔗 Sie in den Formatanforderungen für den Marketo Measure-Kontoschlüssel.
Quelldatensatz
XDM-Zielfeld
Anmerkungen
"Marketo"
accountKey.sourceType
"${MUNCHKIN_ID}"
accountKey.sourceInstanceID
Die Explore-API ersetzt MUNCHKIN_ID durch Ihre Marketo Munchkin-ID.
concat(id, ".mkto_org")
accountKey.sourceID
concat(id, ".mkto_org@${MUNCHKIN_ID}.Marketo")
accountKey.sourceKey
Primäre Identität. Die Explore-API ersetzt MUNCHKIN_ID durch Ihre Marketo Munchkin-ID.
  • iif(mktoCdpExternalId != null && mktoCdpExternalId != “”, to_object(„sourceType“, “${CRM_TYPE}”, „sourceInstanceID“, “${CRM_ORG_ID}”, „sourceID“, mktoCdpExternalId, „sourceKey“, concat(mktoCdpExternalId,“@${CRM_ORG_ID}.${CRM_TYPE}„)), null)
  • iif(msftCdpExternalId != null && msftCdpExternalId != “”, to_object(„sourceType“, “${CRM_TYPE}”, „sourceInstanceID“, “${CRM_ORG_ID}”, „sourceID“, msftCdpExternalId, „sourceKey“, concat(msftCdpExternalId,“@${CRM_ORG_ID}.${CRM_TYPE}„)), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey.sourceKey ist eine sekundäre Identität. Die Explore-API ersetzt CRM_TYPE und CRM_ORG_ID durch Ihren CRM-Typ und Ihre CRM-Organisations-ID.
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
billingCity
accountBillingAddress.city
billingCountry
accountBillingAddress.country
billingPostalCode
accountBillingAddress.postalCode
billingState
accountBillingAddress.state
billingStreet
accountBillingAddress.street1
annualRevenue
accountOrganization.annualRevenue.amount
sicCode
accountOrganization.SICCode
industry
accountOrganization.industry
numberOfEmployees
accountOrganization.numberOfEmployees
website
accountOrganization.website
mainPhone
accountPhone.number
company
accountName
companyNotes
accountDescription
site
accountSite
iif(mktoCdpParentOrgId != null && mktoCdpParentOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(mktoCdpParentOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpParentOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)
accountParentKey
marketoIsDeleted
isDeleted

Statische Listen static-lists

Weitere Informationen zur XDM-Klasse finden Sie in der Übersicht zu XDM Business Marketing List.

Quelldatensatz
XDM-Zielfeld
Anmerkungen
"Marketo"
marketingListKey.sourceType
"${MUNCHKIN_ID}"
marketingListKey.sourceInstanceID
Die Explore-API ersetzt MUNCHKIN_ID durch Ihre Marketo Munchkin-ID.
id
marketingListKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo")
marketingListKey.sourceKey
Primäre Identität. Die Explore-API ersetzt MUNCHKIN_ID durch Ihre Marketo Munchkin-ID.
name
marketingListName
description
marketingListDescription
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
marketoIsDeleted
isDeleted

Zugehörigkeiten zu statischen Listen static-list-memberships

Weitere Informationen zur XDM-Klasse finden Sie in der Übersicht über XDM Business Marketing List Members.

Quelldatensatz
XDM-Zielfeld
Anmerkungen
"Marketo"
marketingListMemberKey.sourceType
"${MUNCHKIN_ID}"
marketingListMemberKey.sourceInstanceID
Die Explore-API ersetzt MUNCHKIN_ID durch Ihre Marketo Munchkin-ID.
staticListMemberID
marketingListMemberKey.sourceID
concat(staticListMemberID,"@${MUNCHKIN_ID}.Marketo")
marketingListMemberKey.sourceKey
Primäre Identität. Die Explore-API ersetzt MUNCHKIN_ID durch Ihre Marketo Munchkin-ID.
iif(staticListID != null && staticListID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", staticListID, "sourceKey", concat(staticListID,"@${MUNCHKIN_ID}.Marketo")), null)
marketingListKey
Beziehung
iif(personID != null && personID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", personID, "sourceKey", concat(personID,"@${MUNCHKIN_ID}.Marketo")), null)
personKey
Beziehung
createdAt
extSourceSystemAudit.createdDate
marketoIsDeleted
isDeleted

Benannte Konten named-accounts

Weitere Informationen zur XDM-Klasse finden Sie in der Übersicht über XDM Business Account.

IMPORTANT
Der Datensatz Spezifische Konten wird nur benötigt, wenn die ABM-Funktion (Account-Based Marketing) von Marketo verwendet wird. Wenn Sie ABM nicht verwenden, müssen Sie keine Zuordnungen für benannte Konten einrichten.
Quelldatensatz
XDM-Zielfeld
Anmerkungen
"Marketo"
accountKey.sourceType
"${MUNCHKIN_ID}"
accountKey.sourceInstanceID
Die Explore-API ersetzt MUNCHKIN_ID durch Ihre Marketo Munchkin-ID.
concat(id, ".mkto_acct")
accountKey.sourceID
concat(id, ".mkto_acct@${MUNCHKIN_ID}.Marketo")
accountKey.sourceKey
Primäre Identität. Die Explore-API ersetzt MUNCHKIN_ID durch Ihre Marketo Munchkin-ID.
iif(crmGuid != null && crmGuid != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", crmGuid, "sourceKey", concat(crmGuid,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey.sourceKey ist eine sekundäre Identität. Die Explore-API ersetzt CRM_TYPE und CRM_ORG_ID durch Ihren CRM-Typ und Ihre CRM-Organisations-ID.
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
city
accountBillingAddress.city
country
accountBillingAddress.country
state
accountBillingAddress.state
annualRevenue
accountOrganization.annualRevenue.amount
sicCode
accountOrganization.SICCode
industry
accountOrganization.industry
logoUrl
accountOrganization.logoUrl
numberOfEmployees
accountOrganization.numberOfEmployees
name
accountName
iif(parentAccountId != null && parentAccountId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(parentAccountId, ".mkto_acct"), "sourceKey", concat(parentAccountId, ".mkto_acct@${MUNCHKIN_ID}.Marketo")), null)
accountParentKey
sourceType
accountSourceType
marketoIsDeleted
isDeleted

Opportunitys opportunities

Weitere Informationen zur XDM-Klasse finden Sie in der XDM Business Opportunity-Übersicht.

Quelldatensatz
XDM-Zielfeld
Anmerkungen
"Marketo"
opportunityKey.sourceType
"${MUNCHKIN_ID}"
opportunityKey.sourceInstanceID
Die Explore-API ersetzt MUNCHKIN_ID durch Ihre Marketo Munchkin-ID.
id
opportunityKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo")
opportunityKey.sourceKey
Primäre Identität. Die Explore-API ersetzt MUNCHKIN_ID durch Ihre Marketo Munchkin-ID.
iif(externalOpportunityId != null && externalOpportunityId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", externalOpportunityId, "sourceKey", concat(externalOpportunityId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey.sourceKey ist eine sekundäre Identität. Die Explore-API ersetzt CRM_TYPE und CRM_ORG_ID durch Ihren CRM-Typ und Ihre CRM-Organisations-ID.
iif(mktoCdpAccountOrgId != null && mktoCdpAccountOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(mktoCdpAccountOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpAccountOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)
accountKey
Beziehung
description
opportunityDescription
name
opportunityName
stage
opportunityStage
type
opportunityType
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
expectedRevenue
expectedRevenue.amount
amount
opportunityAmount.amount
closeDate
expectedCloseDate
fiscalQuarter
fiscalQuarter
fiscalYear
fiscalYear
forecastCategory
forecastCategory
forecastCategoryName
forecastCategoryName
isClosed
isClosed
isWon
isWon
quantity
opportunityQuantity
probability
probabilityPercentage
iif(mktoCdpSourceCampaignId != null && mktoCdpSourceCampaignId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", mktoCdpSourceCampaignId, "sourceKey", concat(mktoCdpSourceCampaignId,"@${MUNCHKIN_ID}.Marketo")), null)
campaignKey
Gilt nur, wenn Sie die Salesforce-Integration verwenden.
lastActivityDate
lastActivityDate
leadSource
leadSource
nextStep
nextStep
marketoIsDeleted
isDeleted

Rollen von Kontakten bei Opportunitys opportunity-contact-roles

Weitere Informationen zur XDM-Klasse finden Sie in der Übersicht über XDM Business Opportunity Person Relation.

Quelldatensatz
XDM-Zielfeld
Anmerkungen
"${MUNCHKIN_ID}"
opportunityPersonKey.sourceInstanceID
Die Explore-API ersetzt MUNCHKIN_ID durch Ihre Marketo Munchkin-ID.
"Marketo"
opportunityPersonKey.sourceType
concat(id,"@${MUNCHKIN_ID}.Marketo")
opportunityPersonKey.sourceKey
Primäre Identität. Die Explore-API ersetzt MUNCHKIN_ID durch Ihre Marketo Munchkin-ID.
createdAt
extSourceSystemAudit.createdDate
id
opportunityPersonKey.sourceID
iif(leadId != null && leadId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", leadId, "sourceKey", concat(leadId,"@${MUNCHKIN_ID}.Marketo")), null)
personKey
Beziehung
iif(mktoCdpOpptyId != null && mktoCdpOpptyId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", mktoCdpOpptyId, "sourceKey", concat(mktoCdpOpptyId,"@${MUNCHKIN_ID}.Marketo")), null)
opportunityKey
Beziehung
iif(mktoCdpSfdcId != null && mktoCdpSfdcId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", mktoCdpSfdcId, "sourceKey", concat(mktoCdpSfdcId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey.sourceKey ist eine sekundäre Identität. Die Explore-API ersetzt CRM_TYPE und CRM_ORG_ID durch Ihren CRM-Typ und Ihre CRM-Organisations-ID.
isPrimary
isPrimary
marketoIsDeleted
isDeleted
role
personRole
updatedAt
extSourceSystemAudit.lastUpdatedDate

Personen persons

Weitere Informationen zur XDM-Klasse finden Sie in der XDM Individual Profile-Übersicht. Mehr über XDM-Feldergruppen erfahren Sie im Handbuch zur Schemafeldgruppe „XDM-Geschäftspersonendetails“ und im Handbuch zur Schemafeldgruppe „XDM-Geschäftspersonenkomponenten“.

Quellfeld
XDM-Zielfeld
Anmerkungen
"${MUNCHKIN_ID}"
b2b.personKey.sourceInstanceID
Die Explore-API ersetzt MUNCHKIN_ID durch Ihre Marketo Munchkin-ID.
"Marketo"
b2b.personKey.sourceType
address
workAddress.street1
city
workAddress.city
company
organizations
concat(id,"@${MUNCHKIN_ID}.Marketo")
b2b.personKey.sourceKey
Primäre Identität. Die Explore-API ersetzt MUNCHKIN_ID durch Ihre Marketo Munchkin-ID.
country
workAddress.country
createdAt
extSourceSystemAudit.createdDate
dateOfBirth
person.birthDate
email
personComponents.workEmail.address
email
workEmail.address
fax
faxPhone.number
firstName
person.name.firstName
id
b2b.personKey.sourceID
iif(contactCompany != null && contactCompany != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(contactCompany, ".mkto_org"), "sourceKey", concat(contactCompany, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)
b2b.accountKey
iif(contactCompany != null && contactCompany != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(contactCompany, ".mkto_org"), "sourceKey", concat(contactCompany, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)
personComponents.sourceAccountKey
  • iif(decode(sfdcType, „Contact“, sfdcContactId, „Lead“, sfdcLeadId , null) != null, to_object(„sourceType“, “${CRM_TYPE}”, „sourceInstanceID“, “${CRM_ORG_ID}”,„sourceID“, decode(sfdcType, „Contact“, sfdcContactId, „Lead“, sfdcLeadId , null), „sourceKey“, concat(decode(sfdcType, „Contact“, sfdcContactId, „Lead“, sfdcLeadId , null),“@${CRM_ORG_ID}.${CRM_TYPE}„), null)
  • iif(decode(msftType, „Contact“, msftContactId, „Lead“, msftLeadId , null) != null, to_object(„sourceType“, “${CRM_TYPE}”, „sourceInstanceID“, “${CRM_ORG_ID}”,„sourceID“, decode(msftType, „Contact“, msftContactId, „Lead“, msftLeadId , null), „sourceKey“, concat(decode(msftType, „Contact“, msftContactId, „Lead“, msftLeadId , null),“@${CRM_ORG_ID}.${CRM_TYPE}„), null)
personComponents.sourceExternalKey
  • iif(decode(sfdcType, „Contact“, sfdcContactId, „Lead“, sfdcLeadId , null) != null, to_object(„sourceType“, “${CRM_TYPE}”, „sourceInstanceID“, “${CRM_ORG_ID}”,„sourceID“, decode(sfdcType, „Contact“, sfdcContactId, „Lead“, sfdcLeadId , null), „sourceKey“, concat(decode(sfdcType, „Contact“, sfdcContactId, „Lead“, sfdcLeadId , null),“@${CRM_ORG_ID}.${CRM_TYPE}„), null)
  • iif(decode(msftType, „Contact“, msftContactId, „Lead“, msftLeadId , null) != null, to_object(„sourceType“, “${CRM_TYPE}”, „sourceInstanceID“, “${CRM_ORG_ID}”,„sourceID“, decode(msftType, „Contact“, msftContactId, „Lead“, msftLeadId , null), „sourceKey“, concat(decode(msftType, „Contact“, msftContactId, „Lead“, msftLeadId , null),“@${CRM_ORG_ID}.${CRM_TYPE}„), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey.sourceKey ist eine sekundäre Identität.
iif(ecids != null, to_object('ECID',arrays_to_objects('id',explode(ecids))), null)
identityMap
Berechnetes Feld.
iif(id != null && id != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", id, "sourceKey", concat(id,"@${MUNCHKIN_ID}.Marketo")), null)
personComponents.sourcePersonKey
iif(mktoCdpCnvContactPersonId != null && mktoCdpCnvContactPersonId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", mktoCdpCnvContactPersonId, "sourceKey", concat(mktoCdpCnvContactPersonId,"@${MUNCHKIN_ID}.Marketo")), null)
b2b.convertedContactKey
Berechnetes Feld.
iif(mktoCdpCnvContactPersonId != null && mktoCdpCnvContactPersonId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", mktoCdpCnvContactPersonId, "sourceKey", concat(mktoCdpCnvContactPersonId,"@${MUNCHKIN_ID}.Marketo")), null)
personComponents.sourceConvertedContactKey
Berechnetes Feld.
iif(unsubscribed == 'true', 'n', 'y' )
consents.marketing.email.val
Wenn unsubscribed „true“ ist (Wert 1), wird consents.marketing.email.val auf n gesetzt. Wenn unsubscribed den Wert „false“ (Wert "0„) hat, wird consents.marketing.email.val auf null gesetzt.
iif(unsubscribedReason != null && unsubscribedReason != "", substr(unsubscribedReason, 0, 100), null)
consents.marketing.email.reason
lastName
person.name.lastName
leadPartitionId
b2b.personGroupID
leadPartitionId
personComponents.personGroupID
leadScore
b2b.personScore
leadScore
personComponents.personScore
leadSource
b2b.personSource
leadSource
personComponents.personSource
leadStatus
b2b.personStatus
leadStatus
personComponents.personStatus
marketingSuspended
b2b.isMarketingSuspended
marketingSuspendedCause
b2b.marketingSuspendedCause
marketoIsDeleted
isDeleted
middleName
person.name.middleName
mktoCdpConvertedDate
b2b.convertedDate
mktoCdpIsConverted
b2b.isConverted
mobilePhone
mobilePhone.number
personType
b2b.personType
personType
personComponents.personType
phone
workPhone.number
postalCode
workAddress.postalCode
salutation
person.name.courtesyTitle
state
workAddress.state
title
extendedWorkDetails.jobTitle
updatedAt
extSourceSystemAudit.lastUpdatedDate

Nächste Schritte next-steps

Sie wissen jetzt, wie die Felder in Ihren Marketo Datensätzen ihren entsprechenden XDM-Feldern zugeordnet sind. Um Ihren Marketo Datenfluss abzuschließen, lesen Sie das Tutorial zum Erstellen einer Marketo-Quellverbindung.

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