在此頁面上：瞭解如何將Adobe Intelligent Services和Customer AI預測與Journey Optimizer整合，以將流失和轉換分數作為個人資料屬性用於決策、動作和區段建置。
與 Adobe Intelligent Services 的整合可讓您針對客戶體驗使用案例運用人工智慧和機器學習。 這可讓行銷分析人員使用商業層級設定，針對公司需求設定量身打造的預測，而不需要資料科學的專業知識。
以Adobe Experience Platform為基礎的Intelligent Services可提供客戶體驗團隊的AI-as-a-service。 它有助於預測客戶行為、衡量行銷活動影響以及改善投資報酬率。 如需詳細資訊，請參閱Adobe Experience Platform 檔案。
Journey Optimizer與Intelligent Services之間的整合可讓您運用客戶預測。
Adobe Intelligent Services的元件Customer AI會預測可能的客戶動作。 請參閱Adobe Experience Platform 檔案。
Customer AI可讓品牌建立流失率或轉換機器學習型分數。 這些分數可在Adobe Experience Platform個設定檔（即時客戶設定檔）中作為設定檔屬性使用。
因此，這些屬性可以像在Journey Optimizer中的任何其他設定檔屬性一樣使用。 在用於決策、動作或建立區段的條件中使用它們。
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- TL;DR: This page explains how Journey Optimizer integrates with Adobe Intelligent Services — specifically Customer AI — to leverage machine learning-based propensity scores as profile attributes in journeys.
Intents:
- Understand how Adobe Intelligent Services integrates with Journey Optimizer
- Use Customer AI propensity scores as profile attributes in journey conditions or actions
- Enable AI-driven predictions for churn or conversion without requiring data science expertise
- Apply machine learning scores to segment building within Journey Optimizer
Glossary:
- Adobe Intelligent Services: A suite of AI/ML services built on Adobe Experience Platform that enables customer experience predictions without requiring data science expertise (product-specific)
- Customer AI: A component of Adobe Intelligent Services that generates machine learning-based churn or conversion propensity scores for customer profiles (product-specific)
- Propensity score: A machine learning-based score representing the likelihood of a customer performing a specific action (e.g., churn or conversion), stored as a profile attribute (product-specific)
Guardrails:
- No data science expertise is required, but business-level configuration must be completed by marketing analysts
- Customer AI scores must first be configured in Adobe Experience Platform before they are available as profile attributes in Journey Optimizer
Terminology:
- Canonical name: Adobe Intelligent Services — Acronym: none — variants: Intelligent Services, AI services
- Canonical name: Customer AI — Acronym: none — variants: Customer AI scores, propensity scores
- Synonyms: “churn score” = “churn propensity” ; “conversion score” = “conversion propensity”
- Do not confuse: “Adobe Intelligent Services” ≠ “AI Assistant” (Intelligent Services is a predictive ML platform; AI Assistant is a conversational interface)
FAQ:
- Q: What is Customer AI in the context of Journey Optimizer? — Customer AI is an Adobe Intelligent Services component that creates machine learning-based churn or conversion scores, which become available as profile attributes usable in Journey Optimizer conditions, actions, and segment building.
- Q: Do I need data science skills to use Adobe Intelligent Services? — No, marketing analysts can configure predictions using business-level settings without requiring data science expertise.
- Q: Where are Customer AI scores stored? — They are stored as profile attributes in Adobe Experience Platform’s Real-time Customer Profile, making them accessible like any other profile attribute in Journey Optimizer.
- Q: How can I use Customer AI scores in a journey? — Once available as profile attributes, the scores can be used in conditions for decisioning, in action configurations, or for building audience segments.