在此頁面上：瞭解如何透過檢查網頁報告並在特定頁面元素上設定點選追蹤來監視您在Adobe Journey Optimizer中的即時網頁體驗。
檢查網頁報告 check-web-reports
一旦您的網頁體驗上線，您可以檢查歷程報告和行銷活動報告的 網頁 標籤，以比較曝光次數、點按率及與網頁互動次數等元素。
若要進一步改善網站體驗監控，您也可以追蹤網站任何特定元素的點按次數。 這可讓您在網頁報告中顯示該元素的點按次數。 了解作法
使用點按追蹤 use-click-tracking
網頁設計工具可讓您選取網站的任何元素，並追蹤對該元素的點按。
此資訊有助於改善網站使用者的體驗。 例如，如果網頁報表顯示有許多使用者點按了實際上無法點按的元素，您可能會想要新增該元素的連結。
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在頁面中選取元素，然後從內容功能表中選擇按一下追蹤元素。
note NOTE 可以選取任何專案，無論是否可點按。 -
對應的追蹤動作會自動顯示在左側的 點選追蹤 窗格中。
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新增有意義的標籤以管理所有追蹤的元素，並在報表中輕鬆找到。 CSS選取器欄位會顯示尋找所選專案的資訊。
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重複上述步驟，視需要選取點選追蹤所需數量的其他元素。 對應的動作會全部列在左窗格中。
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若要移除元素上的點選追蹤，請選取對應的刪除圖示。
一旦您的行銷活動上線，您就可以檢查行銷活動網頁即時報告和Customer Journey Analytics報告中每個元素的點按次數。
This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.
For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: This page explains how to monitor live web experiences in Journey Optimizer by checking the web reports and setting up click tracking on specific page elements.
Intents:
- Check the Web tab of the Journey report and Campaign report for a live web experience
- Compare metrics such as impressions, click rate, and engagements
- Set up click tracking on any element of a web page from the web designer
- Add labels to tracked elements to find them in the reports
- Remove click tracking from an element
- Review the number of clicks per element once the campaign is live
Glossary:
- Click tracking: A web designer capability that tracks clicks on any selected element of a website so the number of clicks appears in the web reports (product-specific)
- Click track element: The contextual menu option used to start tracking clicks on a selected element (product-specific)
- Click track pane: The left pane where tracked actions automatically display and are managed (product-specific)
- Web reports: The Web tab of the Journey report and Campaign report showing metrics such as impressions, click rate, and engagements (product-specific)
Guardrails:
- Web reports are available once the web experience is live.
- Any item on the page, clickable or not, can be selected for click tracking.
- Add a meaningful label to each tracked element to manage them and find them easily in the reports.
- The number of clicks per element is available in the reports once the campaign is live.
Terminology:
- Canonical name: click tracking — Acronym: n/a — variants: click track element, Click track pane
- Synonyms: “web reports” = “Web tab of the Journey report and Campaign report”
- Do not confuse: “Click track element” (contextual menu option to track clicks) ≠ “click rate” (a metric shown in the web reports)
- Do not confuse: campaign web “live report” ≠ “Customer Journey Analytics report” (both used to check clicks per element once the campaign is live)
FAQ:
- Q: Where do I check web experience performance? — In the Web tab of the Journey report and Campaign report, once the web experience is live.
- Q: What metrics can I compare in the web reports? — Elements such as the number of impressions, click rate, and number of engagements with your web page.
- Q: How do I set up click tracking? — Select an element in the page, choose Click track element from the contextual menu, and add a meaningful label; the tracked action displays in the Click track pane.
- Q: Can I track a non-clickable element? — Yes, any item, clickable or not, can be selected for click tracking.
- Q: How do I remove click tracking from an element? — Select the corresponding delete icon.