在此頁面上：瞭解如何在Adobe Journey Optimizer中瀏覽客戶識別碼和探索身分圖表，包括身分名稱空間和值如何結合以識別每個客戶。
身分是實體所獨有的資料，通常是真實世界的物件，例如個人、硬體裝置或網頁瀏覽器。 完全合格的身分包含兩個元素：
- 身分名稱空間是身分相關內容的指標。
- 身分值是代表實體的字串。
例如，假設電話號碼是555-555-1234。 在此案例中，字串「555-555-1234」是身分值，它可以歸類到「電話」身分名稱空間中。
Adobe Journey Optimizer中的 身分 功能表可讓使用者有效率地瀏覽組成其資料庫中客戶的各種識別碼。
它提供身分圖表，這是特定客戶不同身分之間關係的對應。 此圖表提供客戶如何跨不同管道與品牌互動的視覺化表示。 所有客戶身分圖表會由Adobe Experience Platform Identity Service集體管理及更新，以回應客戶活動。
有關使用身分的詳細資訊，請參閱身分識別服務檔案。
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- TL;DR: The Identities menu in Adobe Journey Optimizer lets users browse the identifiers that make up their customers and explore an Identity Graph showing the relationships between a customer’s different identities.
Intents:
- Browse the various identifiers that make up the customers in the database
- Understand how an identity namespace and identity value combine to form a fully qualified identity
- Explore the Identity Graph for a particular customer
Glossary:
- Identity: Data that is unique to an entity, typically a real-world object such as an individual person, a hardware device, or a web browser (product-specific)
- Identity namespace: An indicator of the context to which an identity relates (product-specific)
- Identity value: A string that represents an entity (product-specific)
- Identity Graph: A map of relationships between different identities for a particular customer, offering a visual representation of how a customer interacts with a brand across different channels (product-specific)
Guardrails:
- All customer identity graphs are collectively managed and updated by Adobe Experience Platform Identity Service in response to customer activity.
Terminology:
- Canonical name: Identity Graph — Acronym: n/a — variants: identity graph
- Synonyms: “fully qualified identity” = “identity namespace + identity value”
- Do not confuse: “identity namespace” (indicator of context) ≠ “identity value” (string representing an entity)
FAQ:
- Q: What makes up a fully qualified identity? — Two elements: the identity namespace (the context) and the identity value (a string representing an entity).
- Q: What is the Identity Graph? — A map of relationships between a particular customer’s different identities, showing how they interact with a brand across channels.
- Q: Who manages and updates customer identity graphs? — Adobe Experience Platform Identity Service, in response to customer activity.