在Adobe Target中為Advertising DSP廣告設定A/B測試

Implement an Audience Manager impression event pixel in your ad tags and DSP placement settings.

For instructions, see “Collect media exposure data from Advertising DSP campaigns.”

Make sure you add DSP macros to capture all data you want the impression event pixel to pass back, including ${TM_PLACEMENT_ID_NUM} for the numeric placement ID.

Configure an Audience Manager segment from the DSP impression data:

1. Verify that segment data is available:

   1. Search for the signal for the key-value pair that determines at what level the segment users are grouped.

      Use a supported key with a value that corresponds to a macro that you added to the Audience Manager impression event pixel.

      For example, to group users for a particular placement, use the d_placement key. For the value, use an actual numeric placement ID (such as 2501853) that’s captured by the DSP macro ${TM_PLACEMENT_ID_NUM}.

      If the search results show user counts for the key-value pair, which indicates that the pixel was placed correctly and data is flowing, then continue to the next step.

2. Create a rule-based trait for segment creation in Audience Manager.

   • Name the trait so that it’s easily identifiable within test activities. Store the trait in whichever folder you prefer.

   • Select Ad Cloud as the Data Source.

   • For the trait expression, use d_event as the Key and imp as the Value.

3. Set up a test segment for the new trait in Audience Manager, selecting Ad Cloud as the Data Source.

   Audience Manager automatically splits the segment into a control group that receives the standard landing page experience and a test group that received a personalized onsite experience.

Sign in to Adobe Target.

Create an A/B test:

1. In the Enter Activity URL field, enter the landing page URL for the test.

   note
   NOTE
   You can use multiple URLs to test view-through site entry. For more information, see "Multipage Activity." 您可以在Analytics中建立網站專案報告，依頁面URL輕鬆識別熱門專案。

2. 在​ Goal ​欄位中輸入測試的成功量度。

   note
   NOTE
   請確定Analytics已在Target內啟用為資料來源，且已選取正確的報表套裝。

3. 將​ Priority ​設為High或999，以防止測試區段中的使用者收到錯誤的站台體驗時發生衝突。

4. 在​ Reporting Settings ​內，選取連線至您DSP帳戶的​ Company Name ​和​Report Suite。

   如需其他報告秘訣，請參閱「報告最佳實務和疑難排解」。

5. 在​ Date Range ​欄位中，輸入適當的測試開始與結束日期。

6. 將對象新增至活動：

   1. 選擇您先前在Audience Manager中建立的區段，以測試閱覽對象。

   2. 選取「Site Pages > Landing Page > Query」，然後在「Value」欄位中輸入DSP位置索引鍵，以使用點進對象的Target查詢字串引數。

7. 針對​Traffic Allocation Method，選取​ Manual (Default) ​並以50/50分割對象。

8. 儲存活動。

使用Target視覺化體驗撰寫器，對A/B測試登入頁面範本進行設計變更。

• 體驗A：請勿編輯，因為這是沒有個人化的預設/控制登陸頁面體驗。

• 體驗B：使用Target使用者介面，根據測試中包含的資產自訂登入頁面範本（例如標題、復本、按鈕位置和創意）。