在此页面上：了解如何将Adobe Intelligent Services和客户人工智能预测与Journey Optimizer集成，以将流失和转化得分用作用于决策、操作和区段构建的个人资料属性。
与 Adobe Intelligent Services 的集成使您能够将人工智能和机器学习用于客户体验用例。 这允许营销分析人员使用业务级配置根据公司需求设置预测，而无需数据科学专业知识。
Intelligent Services基于Adobe Experience Platform构建，为客户体验团队提供AI-as-a-service。 它有助于预测客户行为、衡量促销活动影响以及提高投资回报。 有关详细信息，请参阅Adobe Experience Platform 文档。
Journey Optimizer和Intelligent Services之间的集成允许您利用客户预测。
Adobe Intelligent Services的组件Customer AI可预测可能的客户操作。 请参阅Adobe Experience Platform 文档。
客户人工智能允许品牌创建基于流失率或转化率机器学习的分数。 这些得分可作为Adobe Experience Platform个人资料（实时客户个人资料）中的个人资料属性使用。
因此，这些属性可以与Journey Optimizer中的任何其他配置文件属性一样使用。 在用于决策、操作或构建区段的条件中使用它们。
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- TL;DR: This page explains how Journey Optimizer integrates with Adobe Intelligent Services — specifically Customer AI — to leverage machine learning-based propensity scores as profile attributes in journeys.
Intents:
- Understand how Adobe Intelligent Services integrates with Journey Optimizer
- Use Customer AI propensity scores as profile attributes in journey conditions or actions
- Enable AI-driven predictions for churn or conversion without requiring data science expertise
- Apply machine learning scores to segment building within Journey Optimizer
Glossary:
- Adobe Intelligent Services: A suite of AI/ML services built on Adobe Experience Platform that enables customer experience predictions without requiring data science expertise (product-specific)
- Customer AI: A component of Adobe Intelligent Services that generates machine learning-based churn or conversion propensity scores for customer profiles (product-specific)
- Propensity score: A machine learning-based score representing the likelihood of a customer performing a specific action (e.g., churn or conversion), stored as a profile attribute (product-specific)
Guardrails:
- No data science expertise is required, but business-level configuration must be completed by marketing analysts
- Customer AI scores must first be configured in Adobe Experience Platform before they are available as profile attributes in Journey Optimizer
Terminology:
- Canonical name: Adobe Intelligent Services — Acronym: none — variants: Intelligent Services, AI services
- Canonical name: Customer AI — Acronym: none — variants: Customer AI scores, propensity scores
- Synonyms: “churn score” = “churn propensity” ; “conversion score” = “conversion propensity”
- Do not confuse: “Adobe Intelligent Services” ≠ “AI Assistant” (Intelligent Services is a predictive ML platform; AI Assistant is a conversational interface)
FAQ:
- Q: What is Customer AI in the context of Journey Optimizer? — Customer AI is an Adobe Intelligent Services component that creates machine learning-based churn or conversion scores, which become available as profile attributes usable in Journey Optimizer conditions, actions, and segment building.
- Q: Do I need data science skills to use Adobe Intelligent Services? — No, marketing analysts can configure predictions using business-level settings without requiring data science expertise.
- Q: Where are Customer AI scores stored? — They are stored as profile attributes in Adobe Experience Platform’s Real-time Customer Profile, making them accessible like any other profile attribute in Journey Optimizer.
- Q: How can I use Customer AI scores in a journey? — Once available as profile attributes, the scores can be used in conditions for decisioning, in action configurations, or for building audience segments.