在此页面上：了解如何在Email Designer中设置电子邮件元数据（包括邮件引文、文档标题和文档语言），以提高电子邮件内容的可读性和可访问性。
在设计电子邮件时，为了提高可读性和可访问性，您可以为内容定义其他元属性。 Journey Optimizer 电子邮件Designer允许您指定以下元素：
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预编译标头：预编译标头是在查看电子邮件客户端中的电子邮件时遵循主题行的简短摘要文本。 在许多情况下，它提供了电子邮件的简短摘要，通常只有一个句子。
note NOTE 并非所有电子邮件客户端都支持邮件引文。 如果不支持邮件引文，则它不会显示。 -
文档标题：此字段对应于
<title>元素，提供有关电子邮件内容的描述性信息，通常在鼠标悬停时显示为工具提示。 它通过提供额外的上下文来帮助残障用户，并且还有助于搜索引擎更好地了解您的内容。 -
文档语言：为确保无障碍性，您可以指定屏幕阅读器将文本和图像转换为语音或盲文的语言 — 适用于视觉障碍或学习障碍人士。 此设置对应于
<html>元素中的lang属性。
要配置这些设置，请执行以下步骤。
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从电子邮件Designer，添加至少一个 结构组件 以开始设计电子邮件。
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从左侧的 导航树 或右窗格顶部单击正文。
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从 设置 选项卡中，在预标题、文档标题和/或 文档语言 字段中键入一些文本。
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您还可以单击每个字段旁边的个性化图标以根据配置文件属性、受众、上下文属性等自定义您的内容。 了解有关个性化的更多信息
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单击 保存 以确认您的更改。
This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.
For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: This page explains how to set email metadata in the Email Designer — the preheader, document title, and document language — to improve the readability and accessibility of your email content.
Intents:
- Define a preheader that follows the subject line in the recipient’s email client
- Set a document title to provide descriptive information about the email content
- Set a document language so screen readers use the correct language
- Personalize metadata fields from profile attributes, audiences, contextual attributes, and more
- Improve the readability and accessibility of email content
Glossary:
- Preheader: A short summary text that follows the subject line when viewing an email from your email client, typically one sentence long (product-specific)
- Document title: A field corresponding to the
<title>element that provides descriptive information about the email, typically displayed as a tooltip on mouse hover (product-specific) - Document language: A setting corresponding to the
langattribute in the<html>element that specifies the language screen readers use to convert text and images into speech or braille (product-specific)
Guardrails:
- Preheaders are not supported by all email clients; when not supported, the preheader does not display.
- You must add at least a Structure component before you can start designing the email and configure these settings.
- Metadata is configured from the Body settings, accessed via the Navigation tree or the top of the right pane, on the Settings tab.
Terminology:
- Canonical name: email metadata — Acronym: n/a — variants: meta attributes, email content metadata
- Synonyms: “Document title” = “
<title>element”; “Document language” = “langattribute” - Do not confuse: “Preheader” (summary text after the subject line) ≠ “Document title” (
<title>element shown as a tooltip)
FAQ:
- Q: What is a preheader? — A short summary text that follows the subject line when viewing an email from your email client, typically one sentence long.
- Q: Why might a preheader not display? — Preheaders are not supported by all email clients; when not supported, the preheader does not display.
- Q: What does the document language setting do? — It specifies the language that screen readers use to convert text and images into speech or braille, corresponding to the
langattribute in the<html>element. - Q: Can I personalize the metadata fields? — Yes. Click the personalization icon next to each field to customize content from profile attributes, audiences, contextual attributes, and more.