在此页面上：了解如何创建计算属性，这些计算属性将行为事件聚合到配置文件属性中，并将它们用于Adobe Journey Optimizer中的分段、个性化和历程逻辑。
计算属性将各个行为事件汇总到Adobe Experience Platform上可用的计算配置文件属性中。 这些属性基于摄取到Adobe Experience Platform中的启用配置文件的体验事件数据集，并充当存储在客户配置文件中的聚合数据点。
每个计算属性是一个配置文件属性，您可以在历程和营销活动中利用它进行分段、个性化和激活。 这种简化增强了向客户提供及时且有意义的个性化体验的能力。
创建计算属性 manage
要创建计算属性，请浏览到左侧的 配置文件 菜单中的 计算属性 选项卡。
在此屏幕中，您可以通过构建规则来构建计算属性，这些规则将事件属性、聚合函数与指定的回顾期间结合使用。 例如，您可以计算过去三个月中进行的购买总数，确定上周未购买的用户档案查看的最新项目，或统计每个用户档案累计的总奖励积分。
规则准备就绪后，发布计算属性以将其用于其他下游服务，包括Journey Optimizer。
有关创建和管理计算属性的详细信息，请参阅计算属性文档
将计算属性添加到Adobe Experience Platform数据源 source
要利用Journey Optimizer中的计算属性，请将其添加到Journey Optimizer Experience Platform数据源。
Adobe Experience Platform数据源定义与Adobe实时客户个人资料的连接。 此数据源从实时客户资料服务中检索资料数据和体验事件数据。
要将计算属性添加到数据源，请执行以下步骤：
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浏览至左侧的 配置 菜单，然后单击 数据源 卡。
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选择 Experience Platform 数据源。
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添加包含所有已创建的计算属性的 SystemComputedAttributes 字段组。
计算属性现在可以在Journey Optimizer中使用。 了解如何在Journey Optimizer中使用计算属性
有关将字段组添加到Adobe Experience Platform数据源的详细信息，请参阅此部分。
在Journey Optimizer中使用计算属性 use
计算属性在Journey Optimizer中提供多种功能。 将它们用于各种目的，例如个性化消息内容、创建新受众或根据特定计算属性拆分历程。 例如，通过在Condition活动中添加单个计算属性，根据用户档案在最近三周内的总购买量拆分历程路径。 您还可以通过显示每个用户档案最近查看的项目来个性化电子邮件。
由于计算属性是在您的配置文件合并架构上创建的配置文件属性字段，请从 SystemComputedAttributes 字段组中的个性化编辑器访问它们。 从此处，将计算属性添加到表达式中，将其视为任何其他配置文件属性来执行所需的操作。
This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.
For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: Learn how to create computed attributes on Adobe Experience Platform and leverage them in Journey Optimizer for segmentation, personalization, and journey logic.
Intents:
- Understand what computed attributes are and how they differ from standard profile attributes
- Create computed attributes by combining event attributes, aggregate functions, and a lookback period
- Add the SystemComputedAttributes field group to the Experience Platform data source in AJO
- Use computed attributes in journey conditions, audience building, and message personalization
Glossary:
- Computed attribute: A profile attribute derived from aggregated behavioral event data, stored in customer profiles (product-specific)
- Lookback period: The time window applied when calculating a computed attribute’s aggregation rule (e.g. “last 3 months”) (product-specific)
- SystemComputedAttributes field group: The field group in AJO’s Experience Platform data source that exposes all published computed attributes for use in journeys and personalization (product-specific)
- Profile union schema: The merged schema that combines all profile fragments for a given identity, where computed attributes are stored
Guardrails:
- Requires View Computed attributes and Manage Computed attributes permissions to access the feature
- Computed attributes must be published in AEP before they become available downstream in Journey Optimizer
- Computed attributes must be explicitly added to the Experience Platform data source in AJO before they can be used in journeys or personalization
- Computed attributes are based on Profile-enabled Experience Event datasets ingested into Adobe Experience Platform
Terminology:
- Canonical name: Adobe Journey Optimizer — Acronym: AJO — variants: Journey Optimizer, A-JO
- Canonical name: Adobe Experience Platform — Acronym: AEP
- Synonyms: “computed attributes” = “computed profile attributes”
- Do not confuse: “computed attributes” (AEP/AJO-specific aggregated feature) ≠ generic “profile attributes”
FAQ:
- Q: What are computed attributes? — Aggregated behavioral event data (e.g. total purchases, last viewed item) stored as profile attributes on AEP and usable in AJO.
- Q: Do I need special permissions? — Yes: “View Computed attributes” and “Manage Computed attributes” are both required.
- Q: How do I make computed attributes available in Journey Optimizer? — Add the
SystemComputedAttributesfield group to the Experience Platform data source under Configurations > Data sources. - Q: Where can I use computed attributes in AJO? — In Condition activities (journey splitting), audience creation, and the personalization editor.
- Q: What is a lookback period? — The time window used to scope the aggregation rule, e.g. “sum of purchases in the last 3 weeks.”
- Q: Can I use computed attributes in real-time journeys? — Yes, once published and added to the data source, they are accessible like any other profile attribute.