Marketo Engage字段映射 marketo-engage-field-mappings

Last update: Fri Jul 19 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

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下表包含九个Marketo数据集中的字段与其对应的体验数据模型(XDM)字段之间的映射。

TIP

除Activities之外的所有Marketo数据集现在都支持isDeleted。您的现有数据流将自动包含isDeleted，但将仅为新摄取的数据摄取标记。如果要将标记应用于所有历史数据，则必须停止现有数据流并使用新映射重新创建它们。请注意，如果您删除isDeleted，则您将无法再访问该功能。在自动填充映射后，请务必保留该映射。

活动 activities

Marketo源现在支持其他标准活动。要使用标准活动，必须使用架构自动生成实用程序更新架构，因为如果您创建新的activities数据流而不更新架构，则映射模板将失败，因为新的目标字段将不会出现在架构中。如果选择不更新架构，您仍然可以创建新数据流并消除任何错误。但是，任何新字段或更新字段都不会引入Platform。

有关XDM类和XDM字段组的更多信息，请阅读有关XDM体验事件类的文档。

NOTE

iif(${web\.ecid} != null, to_object('ECID', arrays_to_objects('id', explode(last(split(${web\.ecid}, ":")), " "))), null)

源字段是计算字段，必须使用Experience PlatformUI中的 添加计算字段 选项进行添加。阅读有关添加计算字段的教程以了解更多信息。

Source数据集

XDM目标字段

注释

_id

"Marketo"

personKey.sourceType

"${MUNCHKIN_ID}"

personKey.sourceInstanceID

将自动替换"${MUNCHKIN_ID}"的值。

personID

personKey.sourceID

concat(personID,"@${MUNCHKIN_ID}.Marketo")

personKey.sourceKey

主要身份。将自动替换"${MUNCHKIN_ID}"的值。

eventType

producedBy

timestamp

web.webPageDetails.URL

environment.browserDetails.userAgent

environment.ipV4

search.keywords

search.searchEngine

web.webPageDetails.webPageID

web.webPageDetails.name

web.webPageDetails.isPersonalizedURL

web.webPageDetails.queryParameters

web.webReferrer.URL

iif(${listOperations\.listID} != null && ${listOperations\.listID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", ${listOperations\.listID}, "sourceKey", concat(${listOperations\.listID},"@${MUNCHKIN_ID}.Marketo")), null)

listOperations.listKey

opportunityEvent.isPrimary

iif(${opportunityEvent\.opportunityID} != null && ${opportunityEvent\.opportunityID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${opportunityEvent\.opportunityID}, "sourceKey", concat(${opportunityEvent\.opportunityID},"@${MUNCHKIN_ID}.Marketo")), null)

opportunityEvent.opportunityKey

opportunityEvent.role

leadOperation.newLead.createdDate

leadOperation.newLead.formName

leadOperation.newLead.leadSource

leadOperation.newLead.listName

leadOperation.newLead.sfdcType

leadOperation.newLead.sourceType

leadOperation.convertLead.assignTo

leadOperation.convertLead.convertedStatus

leadOperation.convertLead.isSentNotificationEmail

directMarketing.mailingID

directMarketing.mailingName

directMarketing.testVariantName

directMarketing.testVariantID

directMarketing.emailBouncedCode

directMarketing.emailBouncedDetails

directMarketing.email

device.isMobileDevice

device.model

environment.operatingSystem

directMarketing.linkURL

web.webInteraction.linkID

web.fillOutForm.webFormID

web.fillOutForm.webFormName

web.webInteraction.linkURL

leadOperation.changeScore.changeValue

leadOperation.changeScore.newValue

leadOperation.changeScore.oldValue

leadOperation.changeScore.priority

leadOperation.changeScore.reason

leadOperation.changeScore.relativeScore

leadOperation.changeScore.relativeUrgency

leadOperation.changeScore.scoreAttributeID

leadOperation.changeScore.scoreAttributeName

leadOperation.changeScore.urgency

json_to_object(${opportunityEvent\.dataValueChanges})

opportunityEvent.dataValueChanges

iif(${leadOperation\.campaignProgression\.campaignID} != null && ${leadOperation\.campaignProgression\.campaignID} != "" , to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", ${leadOperation\.campaignProgression\.campaignID}, "sourceKey", concat(${leadOperation\.campaignProgression\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null)

leadOperation.campaignProgression.campaignKey

leadOperation.campaignProgression.campaignID

leadOperation.campaignProgression.isAcquiredBy

leadOperation.campaignProgression.isSuccessful

leadOperation.campaignProgression.newStatusID

leadOperation.campaignProgression.newStatusName

leadOperation.campaignProgression.oldStatusID

leadOperation.campaignProgression.oldStatusName

leadOperation.campaignProgression.reason

leadOperation.interestingMoment.date

leadOperation.interestingMoment.description

leadOperation.interestingMoment.source

leadOperation.interestingMoment.type

iif(${leadOperation\\.callWebhook\\.webhookKey\\.sourceID} != null && ${leadOperation\\.callWebhook\\.webhookKey\\.sourceID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", ${leadOperation\\.callWebhook\\.webhookKey\\.sourceID}, \"sourceKey\", concat(${leadOperation\\.callWebhook\\.webhookKey\\.sourceInstanceID},\"@${MUNCHKIN_ID}.Marketo\")), null)"

leadOperation.callWebhook.webhookKey

leadOperation.callWebhook.webhookName

leadOperation.callWebhook.responseCode

iif(${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceID} != null && ${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", ${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceID}, \"sourceKey\", concat(${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceInstanceID},\"@${MUNCHKIN_ID}.Marketo\")), null)"

leadOperation.changeCampaignCadence.campaignKey

leadOperation.changeCampaignCadence.newCadence

leadOperation.changeCampaignCadence.previousCadence

iif(${leadOperation\.addToCampaign\.campaignID} != null && ${leadOperation\.addToCampaign\.campaignID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.addToCampaign\.campaignID}, "sourceKey", concat(${leadOperation\.addToCampaign\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null)

leadOperation.addToCampaign.campaignKey

iif(${leadOperation\.addToCampaign\.streamID} != null && ${leadOperation\.addToCampaign\.streamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.addToCampaign\.streamID}, "sourceKey", concat(${leadOperation\.addToCampaign\.streamID},"@${MUNCHKIN_ID}.Marketo")), null)

leadOperation.addToCampaign.streamKey

leadOperation.addToCampaign.streamName

iif(${leadOperation\.changeCampaignStream\.campaignID} != null && ${leadOperation\.changeCampaignStream\.campaignID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.campaignID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null)

leadOperation.changeCampaignStream.campaignKey

iif(${leadOperation\.changeCampaignStream\.newStreamID} != null && ${leadOperation\.changeCampaignStream\.newStreamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.newStreamID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.newStreamID},"@${MUNCHKIN_ID}.Marketo")), null)

leadOperation.changeCampaignStream.newStreamKey

leadOperation.changeCampaignStream.newStreamName

iif(${leadOperation\.changeCampaignStream\.previousStreamID} != null && ${leadOperation\.changeCampaignStream\.previousStreamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.previousStreamID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.previousStreamID},"@${MUNCHKIN_ID}.Marketo")), null)

leadOperation.changeCampaignStream.previousStreamKey

leadOperation.changeCampaignStream.previousStreamName

iif(${leadOperation\.changeRevenueStage\.modelID} != null && ${leadOperation\.changeRevenueStage\.modelID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeRevenueStage\.modelID}, "sourceKey", concat(${leadOperation\.changeRevenueStage\.modelID},"@${MUNCHKIN_ID}.Marketo")), null)

leadOperation.changeRevenueStage.modelKey

leadOperation.changeRevenueStage.modelName

iif(${leadOperation\.changeRevenueStage\.newStageID} != null && ${leadOperation\.changeRevenueStage\.newStageID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeRevenueStage\.newStageID}, "sourceKey", concat(${leadOperation\.changeRevenueStage\.newStageID},"@${MUNCHKIN_ID}.Marketo")), null)

leadOperation.changeRevenueStage.newStageKey

leadOperation.changeRevenueStage.newStageName

iif(${leadOperation\\.changeRevenueStage\\.previousStageID} != null && ${leadOperation\\.changeRevenueStage\\.previousStageID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${leadOperation\\.changeRevenueStage\\.previousStageID}, \"sourceKey\", concat(${leadOperation\\.changeRevenueStage\\.previousStageID},\"@${MUNCHKIN_ID}.Marketo\")), null)

leadOperation.changeRevenueStage.previousStageKey

leadOperation.changeRevenueStage.previousStageName

leadOperation.changeRevenueStage.reason

iif(${leadOperation\.mergeLeads\.sourceIDs} != null && ${leadOperation\.mergeLeads\.sourceIDs} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.mergeLeads\.sourceIDs}, "sourceKey", concat(${leadOperation\.mergeLeads\.sourceIDs},"@${MUNCHKIN_ID}.Marketo")), null)

leadOperation.mergeLeads.sourceKeys

leadOperation.mergeLeads.targetUpdated

leadOperation.mergeLeads.mergedInCRM

leadOperation.mergeLeads.mergeSource

iif(${directMarketing\\.emailSent\\.mailingID} != null && ${directMarketing\\.emailSent\\.mailingID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${directMarketing\\.emailSent\\.mailingID}, \"sourceKey\", concat(${directMarketing\\.emailSent\\.mailingID},\"@${MUNCHKIN_ID}.Marketo\")), null)"

directMarketing.emailSent.mailingKey

directMarketing.emailSent.mailingName

directMarketing.emailSent.testVariantID

directMarketing.emailSent.testVariantName

directMarketing.emailSent.automationRunID

iif(${web\.ecid} != null, to_object('ECID', arrays_to_objects('id', explode(last(split(${web\.ecid}, ":")), " "))), null)

identityMap

这是计算字段。

项目 programs

有关XDM类的详细信息，请阅读XDM商业营销活动概述。有关XDM字段组的详细信息，请阅读商业营销活动详细信息架构字段组指南。

Source数据集

XDM目标字段

注释

"Marketo"

campaignKey.sourceType

"${MUNCHKIN_ID}"

campaignKey.sourceInstanceID

将自动替换"${MUNCHKIN_ID}"的值。

id

campaignKey.sourceID

concat(id,"@${MUNCHKIN_ID}.Marketo")

campaignKey.sourceKey

主要身份。将自动替换"${MUNCHKIN_ID}"的值。

iif(sfdcId != null && sfdcId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", sfdcId, "sourceKey", concat(sfdcId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)

extSourceSystemAudit.externalKey

extSourceSystemAudit.externalKey是辅助标识。将自动替换{CRM_ORG_ID}和{CRM_TYPE}的值。

name

campaignName

description

campaignDescription

type

campaignType

status

campaignStatus

channel

channelName

createdAt

extSourceSystemAudit.createdDate

updatedAt

extSourceSystemAudit.lastUpdatedDate

cost

actualCost.amount

iif(parentProgramId != null && parentProgramId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", parentProgramId, "sourceKey", concat(parentProgramId,"@${MUNCHKIN_ID}.Marketo")), null)

parentCampaignKey

integrationPartner

integrationPartnerName

webinarSessionName

webinarSessionDescription

webinarHistorySyncStatus

webinarHistorySyncDate

startDate

campaignStartDate

endDate

campaignEndDate

marketoIsDeleted

isDeleted

计划成员资格 program-memberships

有关XDM类的详细信息，请阅读XDM商业营销活动成员概述。有关XDM字段组的详细信息，请阅读XDM商业营销活动成员详细信息架构字段组指南。

Source数据集

XDM目标字段

注释

"Marketo"

campaignMemberKey.sourceType

"${MUNCHKIN_ID}"

campaignMemberKey.sourceInstanceID

将自动替换"${MUNCHKIN_ID}"的值。

id

campaignMemberKey.sourceID

concat(id,"@${MUNCHKIN_ID}.Marketo")

campaignMemberKey.sourceKey

主要身份。将自动替换"${MUNCHKIN_ID}"的值。

iif(programId != null && programId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", programId, "sourceKey", concat(programId,"@${MUNCHKIN_ID}.Marketo")), null)

campaignKey

关系

iif(leadId != null && leadId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", leadId, "sourceKey", concat(leadId,"@${MUNCHKIN_ID}.Marketo")), null)

personKey

关系

iif(acquiredByCampaignID != null && acquiredByCampaignID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", acquiredByCampaignID, "sourceKey", concat(acquiredByCampaignID,"@${MUNCHKIN_ID}.Marketo")), null)

acquiredByCampaignKey

reachedSuccess

hasReachedSuccess

isExhausted

statusName

memberStatus

statusReason

memberStatusReason

membershipDate

nurtureCadence

trackName

nurtureTrackName

webinarUrl

webinarConfirmationUrl

registrationCode

webinarRegistrationID

reachedSuccessDate

iif(sfdc.crmId != null && sfdc.crmId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", sfdc.crmId, "sourceKey", concat(sfdc.crmId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)

extSourceSystemAudit.externalKey

extSourceSystemAudit.externalKey是辅助标识。将自动替换{CRM_ORG_ID}和{CRM_TYPE}的值。

sfdc.lastStatus

lastStatus

sfdc.hasResponded

hasResponded

sfdc.firstRespondedDate

firstRespondedDate

createdAt

extSourceSystemAudit.createdDate

updatedAt

extSourceSystemAudit.lastUpdatedDate

marketoIsDeleted

isDeleted

公司 companies

有关XDM类的详细信息，请阅读XDM业务帐户概述。

Source数据集

XDM目标字段

注释

"Marketo"

accountKey.sourceType

"${MUNCHKIN_ID}"

accountKey.sourceInstanceID

将自动替换"${MUNCHKIN_ID}"的值。

concat(id, ".mkto_org")

accountKey.sourceID

concat(id, ".mkto_org@${MUNCHKIN_ID}.Marketo")

accountKey.sourceKey

主要身份。将自动替换"${MUNCHKIN_ID}"的值。

iif(mktoCdpExternalId != null && mktoCdpExternalId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", mktoCdpExternalId, "sourceKey", concat(mktoCdpExternalId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
iif(msftCdpExternalId != null && msftCdpExternalId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", msftCdpExternalId, "sourceKey", concat(msftCdpExternalId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)

extSourceSystemAudit.externalKey

extSourceSystemAudit.externalKey是辅助标识。将自动替换{CRM_ORG_ID}和{CRM_TYPE}的值。

createdAt

extSourceSystemAudit.createdDate

updatedAt

extSourceSystemAudit.lastUpdatedDate

billingCity

accountBillingAddress.city

billingCountry

accountBillingAddress.country

billingPostalCode

accountBillingAddress.postalCode

billingState

accountBillingAddress.state

billingStreet

accountBillingAddress.street1

annualRevenue

accountOrganization.annualRevenue.amount

sicCode

accountOrganization.SICCode

industry

accountOrganization.industry

numberOfEmployees

accountOrganization.numberOfEmployees

website

accountOrganization.website

mainPhone

accountPhone.number

company

accountName

companyNotes

accountDescription

site

accountSite

iif(mktoCdpParentOrgId != null && mktoCdpParentOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(mktoCdpParentOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpParentOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)

accountParentKey

marketoIsDeleted

isDeleted

静态列表 static-lists

有关XDM类的详细信息，请阅读XDM商业营销列表概述。

Source数据集

XDM目标字段

注释

"Marketo"

marketingListKey.sourceType

"${MUNCHKIN_ID}"

marketingListKey.sourceInstanceID

"${MUNCHKIN_ID}"将作为浏览API的一部分被替换。

id

marketingListKey.sourceID

concat(id,"@${MUNCHKIN_ID}.Marketo")

marketingListKey.sourceKey

主要身份。将自动替换"${MUNCHKIN_ID}"的值。

name

marketingListName

description

marketingListDescription

createdAt

extSourceSystemAudit.createdDate

updatedAt

extSourceSystemAudit.lastUpdatedDate

marketoIsDeleted

isDeleted

静态列表成员资格 static-list-memberships

有关XDM类的详细信息，请阅读XDM商业营销列表成员概述。

Source数据集

XDM目标字段

注释

"Marketo"

marketingListMemberKey.sourceType

"${MUNCHKIN_ID}"

marketingListMemberKey.sourceInstanceID

将自动替换"${MUNCHKIN_ID}"的值。

staticListMemberID

marketingListMemberKey.sourceID

concat(staticListMemberID,"@${MUNCHKIN_ID}.Marketo")

marketingListMemberKey.sourceKey

主要身份。将自动替换"${MUNCHKIN_ID}"的值。

iif(staticListID != null && staticListID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", staticListID, "sourceKey", concat(staticListID,"@${MUNCHKIN_ID}.Marketo")), null)

marketingListKey

关系

iif(personID != null && personID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", personID, "sourceKey", concat(personID,"@${MUNCHKIN_ID}.Marketo")), null)

personKey

关系

createdAt

extSourceSystemAudit.createdDate

marketoIsDeleted

isDeleted

指定帐户 named-accounts

IMPORTANT

只有Marketo基于帐户的营销(ABM)功能才需要指定帐户数据集。如果不使用ABM，则不需要为指定帐户设置映射。

有关XDM类的详细信息，请阅读XDM业务帐户概述。

Source数据集

XDM目标字段

注释

"Marketo"

accountKey.sourceType

"${MUNCHKIN_ID}"

accountKey.sourceInstanceID

将自动替换"${MUNCHKIN_ID}"的值。

concat(id, ".mkto_acct")

accountKey.sourceID

concat(id, ".mkto_acct@${MUNCHKIN_ID}.Marketo")

accountKey.sourceKey

主要身份。将自动替换"${MUNCHKIN_ID}"的值。

iif(externalSourceId != null && externalSourceId != "", to_object("sourceType", externalSourceType, "sourceInstanceID", externalSourceInstanceId, "sourceID", externalSourceId, "sourceKey", externalSourceKey), iif(crmGuid != null && crmGuid != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", crmGuid, "sourceKey", concat(crmGuid,"@${CRM_ORG_ID}.${CRM_TYPE}")), null))

extSourceSystemAudit.externalKey

extSourceSystemAudit.externalKey是辅助标识。将自动替换{CRM_ORG_ID}和{CRM_TYPE}的值。

createdAt

extSourceSystemAudit.createdDate

updatedAt

extSourceSystemAudit.lastUpdatedDate

city

accountBillingAddress.city

country

accountBillingAddress.country

state

accountBillingAddress.state

annualRevenue

accountOrganization.annualRevenue.amount

sicCode

accountOrganization.SICCode

industry

accountOrganization.industry

logoUrl

accountOrganization.logoUrl

numberOfEmployees

accountOrganization.numberOfEmployees

name

accountName

iif(parentAccountId != null && parentAccountId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(parentAccountId, ".mkto_acct"), "sourceKey", concat(parentAccountId, ".mkto_acct@${MUNCHKIN_ID}.Marketo")), null)

accountParentKey

sourceType

accountSourceType

marketoIsDeleted

isDeleted

机会 opportunities

有关XDM类的详细信息，请阅读XDM业务机会概述。

Source数据集

XDM目标字段

注释

"Marketo"

opportunityKey.sourceType

"${MUNCHKIN_ID}"

opportunityKey.sourceInstanceID

将自动替换"${MUNCHKIN_ID}"的值。

id

opportunityKey.sourceID

concat(id,"@${MUNCHKIN_ID}.Marketo")

opportunityKey.sourceKey

主要身份。将自动替换"${MUNCHKIN_ID}"的值。

iif(externalOpportunityId != null && externalOpportunityId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", externalOpportunityId, "sourceKey", concat(externalOpportunityId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)

extSourceSystemAudit.externalKey.sourceKey

辅助标识。将自动替换{CRM_ORG_ID}和{CRM_TYPE}的值。

iif(mktoCdpAccountOrgId != null && mktoCdpAccountOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(mktoCdpAccountOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpAccountOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)

accountKey

关系

description

opportunityDescription

name

opportunityName

stage

opportunityStage

type

opportunityType

createdAt

extSourceSystemAudit.createdDate

updatedAt

extSourceSystemAudit.lastUpdatedDate

expectedRevenue

expectedRevenue.amount

amount

opportunityAmount.amount

closeDate

expectedCloseDate

fiscalQuarter

fiscalYear

forecastCategory

forecastCategoryName

isClosed

isWon

quantity

opportunityQuantity

probability

probabilityPercentage

iif(mktoCdpAccountOrgId != null && mktoCdpAccountOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(mktoCdpAccountOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpAccountOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)

accountKey

此源数据集仅适用于集成了Salesforce的用户。

lastActivityDate

leadSource

nextStep

marketoIsDeleted

isDeleted

机会联系人角色 opportunity-contact-roles

有关XDM类的详细信息，请阅读XDM业务机会人员关系概述。

Source数据集

XDM目标字段

注释

"Marketo"

opportunityPersonKey.sourceType

"${MUNCHKIN_ID}"

opportunityPersonKey.sourceInstanceID

将自动替换"${MUNCHKIN_ID}"的值。

id

opportunityPersonKey.sourceID

concat(id,"@${MUNCHKIN_ID}.Marketo")

opportunityPersonKey.sourceKey

主要身份。 "${MUNCHKIN_ID}"的值将作为浏览API的一部分替换。

iif(mktoCdpSfdcId != null && mktoCdpSfdcId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", mktoCdpSfdcId, "sourceKey", concat(mktoCdpSfdcId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)

extSourceSystemAudit.externalKey

extSourceSystemAudit.externalKey是辅助标识。将自动替换{CRM_ORG_ID}和{CRM_TYPE}的值。

iif(mktoCdpOpptyId != null && mktoCdpOpptyId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", mktoCdpOpptyId, "sourceKey", concat(mktoCdpOpptyId,"@${MUNCHKIN_ID}.Marketo")), null)

opportunityKey

关系

iif(leadId != null && leadId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", leadId, "sourceKey", concat(leadId,"@${MUNCHKIN_ID}.Marketo")), null)

personKey

关系

role

personRole

isPrimary

createdAt

extSourceSystemAudit.createdDate

updatedAt

extSourceSystemAudit.lastUpdatedDate

marketoIsDeleted

isDeleted

人员 persons

有关XDM类的更多信息，请阅读XDM个人配置文件概述。有关XDM字段组的详细信息，请阅读XDM业务人员详细信息架构字段组指南和XDM业务人员组件架构字段组指南。

Source数据集

XDM目标字段

注释

"Marketo"

b2b.personKey.sourceType

"${MUNCHKIN_ID}"

b2b.personKey.sourceInstanceID

将自动替换"${MUNCHKIN_ID}"的值。

id

b2b.personKey.sourceID

concat(id,"@${MUNCHKIN_ID}.Marketo")

b2b.personKey.sourceKey

主要身份。将自动替换"${MUNCHKIN_ID}"的值。

iif(unsubscribed == 'true', 'n', 'y' ))

consents.marketing.email.val

如果取消订阅的是true（例如，值= 1），则将consents.marketing.email.val设置为(n)。如果取消订阅的是false（例如，值= 0），则将consents.marketing.email.val设置为null。

iif(unsubscribedReason != null && unsubscribedReason != "", substr(unsubscribedReason, 0, 100), null)

consents.marketing.email.reason

iif(contactCompany != null && contactCompany != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(contactCompany, ".mkto_org"), "sourceKey", concat(contactCompany, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)

b2b.accountKey

marketingSuspended

b2b.isMarketingSuspended

marketingSuspendedCause

b2b.marketingSuspendedCause

leadScore

b2b.personScore

leadSource

b2b.personSource

leadStatus

b2b.personStatus

personType

b2b.personType

leadPartitionId

b2b.personGroupID

mktoCdpIsConverted

b2b.isConverted

mktoCdpConvertedDate

b2b.convertedDate

iif(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null), "sourceKey", concat(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
iif(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null), "sourceKey", concat(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}")), null)

extSourceSystemAudit.externalKey

extSourceSystemAudit.externalKey是辅助标识。

createdAt

extSourceSystemAudit.createdDate

updatedAt

extSourceSystemAudit.lastUpdatedDate

title

extendedWorkDetails.jobTitle

fax

faxPhone.number

mobilePhone

mobilePhone.number

firstName

person.name.firstName

lastName

person.name.lastName

middleName

person.name.middleName

salutation

person.name.courtesyTitle

dateOfBirth

person.birthDate

city

workAddress.city

country

workAddress.country

postalCode

workAddress.postalCode

state

workAddress.state

address

workAddress.street1

phone

workPhone.number

company

b2b.companyName

website

b2b.companyWebsite

leadScore

personComponents.personScore

leadSource

personComponents.personSource

leadStatus

personComponents.personStatus

personType

personComponents.personType

leadPartitionId

personComponents.personGroupID

iif(contactCompany != null && contactCompany != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(contactCompany, ".mkto_org"), "sourceKey", concat(contactCompany, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)

personComponents.sourceAccountKey

iif(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null), "sourceKey", concat(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
iif(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null), "sourceKey", concat(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}")), null)

personComponents.sourceExternalKey

iif(id != null && id != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", id, "sourceKey", concat(id,"@${MUNCHKIN_ID}.Marketo")), null)

personComponents.sourcePersonKey

email

personComponents.workEmail.address

email

workEmail.address

marketoIsDeleted

isDeleted

iif(mktoCdpCnvContactPersonId != null && mktoCdpCnvContactPersonId != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", mktoCdpCnvContactPersonId, \"sourceKey\", concat(mktoCdpCnvContactPersonId,\"@${MUNCHKIN_ID}.Marketo\")), null)

b2b.convertedContactKey

这是计算字段。

iif(mktoCdpCnvContactPersonId != null && mktoCdpCnvContactPersonId != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", mktoCdpCnvContactPersonId, \"sourceKey\", concat(mktoCdpCnvContactPersonId,\"@${MUNCHKIN_ID}.Marketo\")), null)

personComponents.sourceConvertedContactKey

这是计算字段。

后续步骤

通过阅读本文档，您已获得有关Marketo数据集及其相应XDM字段之间的映射关系的洞察。请参阅有关创建 Marketo 源连接的教程以完成Marketo数据流。

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