이 페이지에서: 다이내믹 콘텐츠가 프로필 특성, 컨텍스트 이벤트 및 대상으로 만들어진 조건부 규칙을 사용하여 메시지를 타겟팅된 프로필에 적용하는 방법을 이해합니다.
다이내믹 콘텐츠를 사용하면 조건부 규칙에 따라 메시지의 콘텐츠를 조정할 수 있습니다. 이 규칙은 프로필 속성이나 상황별 이벤트 또는 대상자로 구성될 수 있습니다. 조건부 규칙은 개인화 편집기 내에서 시각적 규칙 빌더를 사용하여 작성되며, 이 빌더를 저장하여 여정 및 캠페인 간에 다시 사용할 수 있습니다.
조건부 규칙을 이메일 Designer 및 개인화 편집기에 활용하여 메시지의 타겟팅된 프로필에 맞게 동적 콘텐츠를 만들기할 수 있습니다.
사용 방법 비디오 video
조건부 규칙 빌더로 다이내믹 콘텐츠를 만드는 방법을 알아봅니다.
This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.
For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: This page introduces dynamic content in Journey Optimizer — how conditional rules built from profile attributes, contextual events, and audiences allow messages to adapt to the profiles they target.
Intents:
- Understand what dynamic content is and how it differs from static message content
- Identify the two entry points for dynamic content: the Email Designer and the personalization editor
- Navigate to the appropriate guide for building conditional rules or creating dynamic content
Glossary:
- Dynamic content: Message content that adapts based on conditional rules; different content is shown to different profiles depending on whether defined conditions are met. (product-specific)
- Conditional rule: A set of criteria — built from profile attributes, contextual events, or audiences — that determines which content variant a profile receives. (product-specific)
- Visual rule builder: The interactive canvas within the personalization editor used to create and store conditional rules. (product-specific)
Terminology:
- Canonical name: dynamic content — variants: conditional content, personalized content
- Synonyms: “conditional rules” = “conditions” (as labeled in the UI)
- Do not confuse: dynamic content (content that adapts per profile based on conditional rules) ≠ static content (the same content shown to all recipients regardless of conditions)
FAQ:
- Q: What types of criteria can conditional rules use? — Conditional rules can be built from profile attributes, contextual events, and audience membership.
- Q: Where can conditional rules be used to create dynamic content? — In the Email Designer (to create component variants) and in the personalization editor (to wrap expression blocks with conditions). Both entry points are covered in linked pages.
- Q: Can conditional rules be reused across journeys and campaigns? — Yes. Conditional rules can be stored for further reuse across journeys and campaigns.