대상자 시작 about-segments

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• TL;DR: This page explains how to browse, build, and manage Adobe Experience Platform audiences in Adobe Journey Optimizer and target them in journeys and campaigns.

Intents:

• Browse and manage audiences from the Customer > Audiences menu and the Audience Portal
• Understand the different audience types available (segment definitions, custom upload, audience composition, Federated Audience Composition)
• Understand how segment-definition audiences are refreshed by evaluation type (streaming, batch, edge)
• Target audiences when building journeys or creating campaigns
• Monitor how audience activation counts toward the Engageable Profiles license metric

Glossary:

• Audience: A collection of people who share similar behaviors and/or characteristics, configured and maintained on Adobe Experience Platform using the Segmentation Service and accessible in Journey Optimizer (product-specific)
• Audience Portal: The Adobe Experience Platform area where audiences are managed, found, and explored with standardized labeling, governance controls, searchable folders, and tags (product-specific)
• Segment definition: A method of generating an audience using Adobe Experience Platform Segmentation Service, refreshed at different times depending on its evaluation type (product-specific)
• Custom upload: An audience type imported from a CSV file (product-specific)
• Audience composition: A composition workflow that combines existing audiences on a visual canvas using actions such as rank, split, and join to create new audiences (product-specific)
• Federated Audience Composition: A capability to federate datasets directly from an existing data warehouse to build and enrich Adobe Experience Platform audiences and attributes (product-specific)
• Engageable Profiles: The license metric that counts profiles engaged through an audience activation (product-specific)

Guardrails:

• Streaming segmentation audiences are updated in real time as new data flows in.
• Batch segmentation audiences are refreshed every 24 hours; when used in journeys, newly qualified segment members may not appear until the next snapshot.
• Edge segmentation audiences are evaluated instantaneously on the edge.
• Profiles engaged through an audience activation (journey, campaign, or decisioning activity) count toward the organization’s Engageable Profiles license metric; each profile is counted once per sandbox over a rolling 12-month window.

Terminology:

• Canonical name: Audience — Acronym: n/a — variants: segment, audiences
• Synonyms: “Audiences menu” = “Customer > Audiences”
• Do not confuse: “Streaming segmentation” (updated in real time) ≠ “Batch segmentation” (refreshed every 24 hours) ≠ “Edge segmentation” (evaluated instantaneously on the edge)
• Do not confuse: “Segment definition” (build a new audience definition with Segmentation Service) ≠ “Custom upload” (import an audience from a CSV file) ≠ “Audience composition” (combine existing audiences on a visual canvas)

FAQ:

• Q: Where do I find audiences in Journey Optimizer? — From the Customer > Audiences menu.
• Q: What methods can generate an audience? — Segment definitions, custom upload (CSV), audience composition, and Federated Audience Composition.
• Q: How often are audiences refreshed? — It depends on the evaluation type: streaming updates in real time, batch refreshes every 24 hours, and edge is evaluated instantaneously on the edge.
• Q: Does using an audience affect my license metric? — Yes; profiles engaged through an audience activation count toward the Engageable Profiles metric, each counted once per sandbox over a rolling 12-month window.