Adobe Advertising support for the California Consumer Privacy Act: Consumer data access and delete support

For Adobe Advertising Search, Social, & Commerce; Adobe Advertising DSP; Adobe Advertising Creative; and Adobe Advertising DCO

カリフォルニア州消費者プライバシー法（CCPA）は、2020年1月1日に施行される、カリフォルニア州の新しいプライバシー法です。 CCPAは、カリフォルニア在住の方の個人情報に関する新たな権利を提供し、カリフォルニア州で事業を行う特定の企業に対してデータ保護の責任を課します。 CCPA provides consumers with the right to access and delete their personal information as well as the right to opt out of certain activities that qualify as “selling” personal information to a third party.

企業は、Adobe CX Enterpriseが処理および保存する個人データを自身の代わりに決定します。

As your service provider, Adobe Advertising provides support for your business to fulfill its obligations under CCPA that are applicable to the use of Adobe Advertising products and services, including managing requests to access and delete personal information and managing requests to opt out of the sale of personal information.

This document describes how Advertising Search, Social, & Commerce; Advertising Creative; Advertising DSP (Demand Side Platform); and Advertising DCO — as service providers — support consumers’ rights to access and delete personal information using the Adobe Experience Platform Privacy Service API and Privacy Service UI.

For information about how Advertising DSP supports the consumer right to opt-out of the sale of personal information, see Adobe Advertising support for the California Consumer Privacy Act: Consumer opt-out of sale support.

CCPA向けAdobe Privacy Servicesについて詳しくは、Adobe Privacy Centerを参照してください。

Supported data request types for Adobe Advertising

Adobe Experience Platform provides the ability for businesses to complete the following tasks:

Adobe Advertisingのリクエストを送信するための必須セットアップ

Adobe Advertisingから消費者の個人情報にアクセスして削除するリクエストを行うには、次の手順を実行する必要があります。

Adobe Advertisingからサポートを受けるには、すべての手順が必要です。 Adobe Experience Platform Privacy Serviceを使用して実行する必要があるこれらのタスクと関連タスク、および必要な項目の検索場所について詳しくは、https://experienceleague.adobe.com/docs/experience-platform/privacy/home.html?lang=jaを参照してください。

Adobe Advertising JSON リクエストの必須フィールド値

"company context":

「ユーザー」:

AdobePrivacy.jsから取得したAdobe Advertising ユーザーIDを使用して、消費者が送信したリクエストの例

{
"companyContexts":[
    {
        "namespace":"imsOrgID",
        "value":"5AB13068374019BC@AdobeOrg"
      }
   ],
   "users": [
{
 "key": "John Doe",
 "action":["access"],
 "userIDs":[
      {
        "namespace":"411",
        "value":"Wqersioejr-wdg",
        "type":"namespaceId",
        "deletedClientSide":false
      }
   ]
}
],
"include":[
      "adCloud"
   ],
    "regulation":"ccpa"
}

アクセス要求に対して返されるデータフィールド

Adobe Advertisingに対する個人情報アクセス対応の例を次に示します。

{
    "jobId":"12345AD43E",
    "action":"access",
    "product":"adCloud",
    "status":"complete",
    "results":{
        "userIDs":[
            {
                "namespace":"411",
                "userID":" Wqersioejr-wdg "
            }
        ],
        "receiptData":{
            "impressionCount":"100",
            "clickCount":5,
            "geo":[
                "United States of America",
                "San Francisco CA"
            ],
            "profile":[
                {
                    "pixelid":"111",
                    "ut1":"abc",
                    "ut2":"def",
                    "ut3":"ghi",
                    "ut4":"jkl",
                    "ut5":"mno"
                },
                {
                    "pixelid":"123",
                    "ut1":"abc",
                    "ut2":"def",
                    "ut3":"ghi",
                    "ut4":"jkl",
                    "ut5":"mno"
                }
            ],
            "matchingSegments":[
                {
                    "segmentName":"AP4 - Art/Culture - In-Market",
                    "segmentID":"kV1mPa2aqPNWKSNtf325",
                    "serviceProvider":"Adobe"
                },
                {
                    "segmentName":"eXelate Australia Demographic - Jobs & Education - Job Seekers",
                    "segmentID":"2213789",
                    "serviceProvider":"exelate"
                }
            ]
        }
    }
}