Analytics Data in Adobe Advertising
Inserzionisti con una sola integrazione Adobe Advertising-Adobe Analytics
Analytics segments
All segments created in Analytics and published to Adobe CX Enterprise (formerly Adobe) Experience Cloud).
New segments take 24-48 hours to appear in Adobe Advertising. Updates to existing segments are synchronized within about eight hours.
Site engagement metrics
- Analytics passes events for the EF ID eVar into Adobe Advertising. The default integration doesn't support sending calculated metrics or other dimensions (eVars) into Adobe Advertising. If the calculated metric can be wholly captured in a custom event, however, then Adobe Advertising can ingest the custom event.
- Analytics passes data to Adobe Advertising hourly.
- Timespent_secs_1stvisit: The number of seconds spent on the site during the visitor’s first visit.
- Timespent_secs_total: The total number of seconds spent on the site across all visits within the click lookback window.
- Pageviews_1stvisit: The number of page views on the site during the visitor’s first visit.
- Pageviews_total: The total number of page views on the site across all visits within the click lookback window.
- Bounces metric
- Visits metric
- ef_id_instances: The number of times that Analytics collected an EF ID.
Metriche di conversione
Analytics passes conversion metrics to Adobe Advertising daily.
Standard conversion metrics
Metriche di conversione personalizzate
Queste metriche sono specifiche per la suite di rapporti, pertanto le metriche disponibili variano per ciascun cliente e suite di rapporti.
Metriche di conversione personalizzate create da eVars e Props
Le metriche disponibili variano a seconda del cliente. Consulta “Creare metriche di conversione da Adobe Analytics eVars e Props.”
Metriche di conversione riservate
Queste metriche sono specifiche per la suite di rapporti, pertanto le metriche disponibili variano per ciascun cliente e suite di rapporti.