DocumentationExperience PlatformGuide des connecteurs sources

Mappages de champs Marketo Engage marketo-engage-field-mappings

Last update: Thu Sep 25 2025 00:00:00 GMT+0000 (Coordinated Universal Time)
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Créé pour :

  • Développeur

Les tableaux ci-dessous contiennent les mappages entre les champs des neuf jeux de données Marketo et leurs champs de modèle de données d’expérience (XDM) correspondants.

TIP
Tous les jeux de données Marketo, sauf Activities, prennent désormais isDeleted en charge. Vos flux de données existants incluront automatiquement isDeleted, mais n’ingèreront que l’indicateur pour les données nouvellement ingérées. Si vous souhaitez appliquer l’indicateur à toutes vos données historiques, vous devez arrêter vos flux de données existants et les recréer avec le nouveau mappage. Notez que si vous supprimez isDeleted, vous n’aurez plus accès à la fonctionnalité. Il est essentiel que le mappage soit conservé une fois qu’il est automatiquement renseigné.

Activités activities

La source Marketo prend désormais en charge les activités standards supplémentaires. Pour utiliser des activités standards, vous devez mettre à jour votre schéma à l’aide de l’utilitaire de génération automatique de schéma, car si vous créez de nouveaux flux de données activities sans mettre à jour votre schéma, les modèles de mappage échouent, car les nouveaux champs cibles ne seront pas présents dans votre schéma. Si vous choisissez de ne pas mettre à jour votre schéma, vous pouvez toujours créer un nouveau flux de données et ignorer les erreurs. Toutefois, les champs nouveaux ou mis à jour ne seront pas ingérés dans Experience Platform.

Lisez la documentation relative à la classe d’événement d’expérience XDM pour plus d’informations sur la classe XDM et le ou les groupes de champs XDM.

NOTE
Le champ source iif(${web\.ecid} != null, to_object('ECID', arrays_to_objects('id', explode(last(split(${web\.ecid}, ":")), " "))), null) est un champ calculé qui doit être ajouté à l’aide de l’option Ajouter un champ calculé dans l’interface utilisateur d’Experience Platform. Pour plus d’informations, consultez le tutoriel sur l’ajout de champs calculés .
Champ source Marketo
Identifiant du type d’activité
Jeu de données source
Champ cible XDM
Notes
_id
_id
_id
"Marketo"
personKey.sourceType
"${MUNCHKIN_ID}"
personKey.sourceInstanceID
MUNCHKIN_ID sera remplacé dans le cadre de l’API Explorer
leadId
personID
personKey.sourceID
concat(personID,"@${MUNCHKIN_ID}.Marketo")
personKey.sourceKey
Identité principale. MUNCHKIN_ID sera remplacé dans le cadre de l’API Explorer
activityTypeId
eventType
eventType
  • Si le activityTypeId correspond à 1, 2, 3, 9, 10 ou 11 → marque productBy comme soi.
  • Si le activityTypeId marque de → 6, 7, 8, 12, 21, 22, 24, 25, 27, 32, 34, 35, 36, 46, 101, 104, 110, 113, 114 ou 115 produite par comme système.
  • Pour toutes les autres valeurs, → marquez productBy comme soi.
producedBy
producedBy
activityDate
timestamp
timestamp
attributes.Webpage URL
web.webPageDetails.URL
web.webPageDetails.URL
attributes.User Agent
environment.browserDetails.userAgent
environment.browserDetails.userAgent
attributes.Client IP Address
environment.ipV4
environment.ipV4
attributes.Search Query
search.keywords
search.keywords
attributes.Search Engine
search.searchEngine
search.searchEngine
primaryAttributeValue when activityTypeId = 1
1
web.webPageDetails.webPageID
web.webPageDetails.webPageID
primaryAttributeValue when activityTypeId = 1
1
web.webPageDetails.name
web.webPageDetails.name
attributes.Personalized URL
1
web.webPageDetails.isPersonalizedURL
web.webPageDetails.isPersonalizedURL
attributes.Query Parameters
1
web.webPageDetails.queryParameters
web.webPageDetails.queryParameters
attributes.Referrer URL
web.webReferrer.URL
web.webReferrer.URL
primaryAttributeValueId when activityTypeId in (24, 25)
24, 25
iif(${listOperations\.listID} != null && ${listOperations\.listID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", ${listOperations\.listID}, "sourceKey", concat(${listOperations\.listID},"@${MUNCHKIN_ID}.Marketo")), null)
listOperations.listKey
attributes.Is Primary
34 35 36
opportunityEvent.isPrimary
opportunityEvent.isPrimary
primaryAttributeValueId lorsque activityTypeId dans (34, 35, 36)
34, 35, 36
iif(${opportunityEvent\.opportunityID} != null && ${opportunityEvent\.opportunityID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${opportunityEvent\.opportunityID}, "sourceKey", concat(${opportunityEvent\.opportunityID},"@${MUNCHKIN_ID}.Marketo")), null)
opportunityEvent.opportunityKey
attributes.Role
34, 35, 36
opportunityEvent.role
opportunityEvent.role
attributes.Created Date
leadOperation.newLead.createdDate
leadOperation.newLead.createdDate
attributes.Form Name
leadOperation.newLead.formName
leadOperation.newLead.formName
attributes.Lead Source
leadOperation.newLead.leadSource
leadOperation.newLead.leadSource
attributes.List Name
leadOperation.newLead.listName
leadOperation.newLead.listName
attributes.SFDC Type
leadOperation.newLead.sfdcType
leadOperation.newLead.sfdcType
attributes.Source Type
leadOperation.newLead.sourceType
leadOperation.newLead.sourceType
primaryAttributeValue lorsque activityTypeId = 21
21
leadOperation.convertLead.assignTo
leadOperation.convertLead.assignTo
attributes.Converted Status
21
leadOperation.convertLead.convertedStatus
leadOperation.convertLead.convertedStatus
attributes.Send Notification Email
21
leadOperation.convertLead.isSentNotificationEmail
leadOperation.convertLead.isSentNotificationEmail
primaryAttributeValueId lorsque activityTypeId dans (7, 8, 9, 10, 11, 27)
7, 8, 9, 10, 11, 27
iif(${directMarketing\\.mailingID} != null && ${directMarketing\\.mailingID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${directMarketing\\.mailingID}, \"sourceKey\", concat(${directMarketing\\.mailingID},\"@${MUNCHKIN_ID}.Marketo\")), null)
directMarketing.mailingKey
primaryAttributeValueId lorsque activityTypeId dans (7, 8, 9, 10, 11, 27)
7, 8, 9, 10, 11, 27
directMarketing.mailingName
directMarketing.mailingName
directMarketing.testVariantName
directMarketing.testVariantName
attributes.Test Variant
directMarketing.testVariantID
directMarketing.testVariantID

attributes.Subcategory

  • activityTypeId = 8

    • 1099 → BLOQUÉ
    • 1 003 → DE SPAM BLOQUÉS SUR SOURCE
    • 1004 → DE SPAM BLOQUÉ SUR LE MESSAGE
    • ADRESSE E-MAIL → 2003 NON VALIDE
    • ERREUR D'ADRESSE E-MAIL → 2001
    • * → RAISON INCONNUE DU REBOND

  • activityTypeId = 27

    • 3999 → MESSAGE NON ACCEPTÉ
    • BOÎTE PLEINE 3001 →
    • DÉLAI D’EXPIRATION DE → 3004
    • 4003 → ÉCHEC DU DNS
    • 4002 → MESSAGE TROP GRAND
    • 4006 → VIOLATION DE POLITIQUE
    • 4999 → DÉFAILLANCE TRANSITOIRE
    • 9999 → MAUVAISE RÉPONSE REÇUE
    • * → RAISON INCONNUE DU SOFT BOUNCE
8, 27
directMarketing.emailBouncedCode
directMarketing.emailBouncedCode
attributes.Details
directMarketing.emailBouncedDetails
directMarketing.emailBouncedDetails
attributes.Email
directMarketing.email
directMarketing.email
attributes.Is Mobile Device
device.isMobileDevice
device.isMobileDevice
attributes.device
device.model
device.model
attributes.Platform
environment.operatingSystem
environment.operatingSystem
attributes.Link
directMarketing.linkURL
directMarketing.linkURL
primaryAttributeValueId lorsque activityTypeId = 3 else attributes.Link ID
3
iif(${web\\.webInteraction\\.linkID} != null && ${web\\.webInteraction\\.linkID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${web\\.webInteraction\\.linkID}, \"sourceKey\", concat(${web\\.webInteraction\\.linkID},\"@${MUNCHKIN_ID}.Marketo\")), null)
web.webInteraction.webInteractionKey
primaryAttributeValueId lorsque activityTypeId = 2 autres attributs.Webform ID
2
iif(${web\\.fillOutForm\\.webFormID} != null && ${web\\.fillOutForm\\.webFormID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${web\\.fillOutForm\\.webFormID}, \"sourceKey\", concat(${web\\.fillOutForm\\.webFormID},\"@${MUNCHKIN_ID}.Marketo\")), null)
web.fillOutForm.webFormKey
primaryAttributeValueId lorsque activityTypeId = 2 else null
2
web.fillOutForm.webFormName
web.fillOutForm.webFormName
primaryAttributeValueId lorsque activityTypeId = 3 else attributes.Link
3
web.webInteraction.linkURL
web.webInteraction.linkURL
attributes.Change Value
22
leadOperation.changeScore.changeValue
leadOperation.changeScore.changeValue
attributes.New Value
22
leadOperation.changeScore.newValue
leadOperation.changeScore.newValue
attributes.Old Value
22
leadOperation.changeScore.oldValue
leadOperation.changeScore.oldValue
attributes.Priority
22
leadOperation.changeScore.priority
leadOperation.changeScore.priority
attributes.Reason
22
leadOperation.changeScore.reason
leadOperation.changeScore.reason
attributes.Relative Score
22
leadOperation.changeScore.relativeScore
leadOperation.changeScore.relativeScore
attributes.Relative Urgency
22
leadOperation.changeScore.relativeUrgency
leadOperation.changeScore.relativeUrgency
primaryAttributeValueId lorsque activityTypeId = 22
22
iif(${leadOperation\.changeScore\.scoreAttributeID} != null && ${leadOperation\.changeScore\.scoreAttributeID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeScore\.scoreAttributeID}, "sourceKey", concat(${leadOperation\.changeScore\.scoreAttributeID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeScore.scoreAttributeKey
primaryAttributeValueId lorsque activityTypeId = 22
22
leadOperation.changeScore.scoreAttributeName
leadOperation.changeScore.scoreAttributeName
attributes.Urgency
22
leadOperation.changeScore.urgency
leadOperation.changeScore.urgency
attributes.Data Value Changes
json_to_object(${opportunityEvent\.dataValueChanges})
opportunityEvent.dataValueChanges
primaryAttributeValueId lorsque activityTypeId = 104
104
iif(${leadOperation\.campaignProgression\.campaignID} != null && ${leadOperation\.campaignProgression\.campaignID} != "" , to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", ${leadOperation\.campaignProgression\.campaignID}, "sourceKey", concat(${leadOperation\.campaignProgression\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.campaignProgression.campaignKey
attributes.Acquired By
104
leadOperation.campaignProgression.isAcquiredBy
leadOperation.campaignProgression.isAcquiredBy
attributes.Success
104
leadOperation.campaignProgression.isSuccessful
leadOperation.campaignProgression.isSuccessful
attributes.New Status ID
104
leadOperation.campaignProgression.newStatusID
leadOperation.campaignProgression.newStatusID
attributes.New Status
104
leadOperation.campaignProgression.newStatusName
leadOperation.campaignProgression.newStatusName
attributes.Old Status ID
104
leadOperation.campaignProgression.oldStatusID
leadOperation.campaignProgression.oldStatusID
attributes.Old Status
104
leadOperation.campaignProgression.oldStatusName
leadOperation.campaignProgression.oldStatusName
attributes.Reason
104
leadOperation.campaignProgression.reason
leadOperation.campaignProgression.reason
attributes.Date
46
leadOperation.interestingMoment.date
leadOperation.interestingMoment.date
attributes.Description
46
leadOperation.interestingMoment.description
leadOperation.interestingMoment.description
attributes.Source
46
leadOperation.interestingMoment.source
leadOperation.interestingMoment.source
primaryAttributeValue lorsque activityTypeId = 46
46
leadOperation.interestingMoment.type
leadOperation.interestingMoment.type
primaryAttributeValueId lorsque activityTypeId = 110
110
iif(${leadOperation\\.callWebhook\\.webhookID} != null && ${leadOperation\\.callWebhook\\.webhookID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", ${leadOperation\\.callWebhook\\.webhookID}, \"sourceKey\", concat(${leadOperation\\.callWebhook\\.webhookID},\"@${MUNCHKIN_ID}.Marketo\")), null)
leadOperation.callWebhook.webhookKey
primaryAttributeValueId lorsque activityTypeId = 110
110
leadOperation.callWebhook.webhookName
leadOperation.callWebhook.webhookName
attributes.Error Type
110
leadOperation.callWebhook.responseCode
leadOperation.callWebhook.responseCode
primaryAttributeValueId lorsque activityTypeId = 115
115
iif(${leadOperation\\.changeCampaignCadence\\.campaignID} != null && ${leadOperation\\.changeCampaignCadence\\.campaignID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", ${leadOperation\\.changeCampaignCadence\\.campaignID}, \"sourceKey\", concat(${leadOperation\\.changeCampaignCadence\\.campaignID},\"@${MUNCHKIN_ID}.Marketo\")), null)
leadOperation.changeCampaignCadence.campaignKey
attributes.New Nurture Cadence
115
leadOperation.changeCampaignCadence.newCadence
leadOperation.changeCampaignCadence.newCadence
attributes.Previous Nurture Cadence
115
leadOperation.changeCampaignCadence.previousCadence
leadOperation.changeCampaignCadence.previousCadence
primaryAttributeValueId lorsque activityTypeId = 114
113
iif(${leadOperation\.addToCampaign\.campaignID} != null && ${leadOperation\.addToCampaign\.campaignID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.addToCampaign\.campaignID}, "sourceKey", concat(${leadOperation\.addToCampaign\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.addToCampaign.campaignKey
attributes.Track ID
113
iif(${leadOperation\.addToCampaign\.streamID} != null && ${leadOperation\.addToCampaign\.streamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.addToCampaign\.streamID}, "sourceKey", concat(${leadOperation\.addToCampaign\.streamID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.addToCampaign.streamKey
attributes.Stream Name
113
leadOperation.addToCampaign.streamName
leadOperation.addToCampaign.streamName
primaryAttributeValueId lorsque activityTypeId = 115
115
iif(${leadOperation\.changeCampaignStream\.campaignID} != null && ${leadOperation\.changeCampaignStream\.campaignID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.campaignID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeCampaignStream.campaignKey
attributes.New Track ID
115
iif(${leadOperation\.changeCampaignStream\.newStreamID} != null && ${leadOperation\.changeCampaignStream\.newStreamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.newStreamID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.newStreamID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeCampaignStream.newStreamKey
attributes.New Track Name
115
leadOperation.changeCampaignStream.newStreamName
leadOperation.changeCampaignStream.newStreamName
attributes.Previous Track ID
115
iif(${leadOperation\.changeCampaignStream\.previousStreamID} != null && ${leadOperation\.changeCampaignStream\.previousStreamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.previousStreamID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.previousStreamID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeCampaignStream.previousStreamKey
attributes.Previous Stream Name
115
leadOperation.changeCampaignStream.previousStreamName
leadOperation.changeCampaignStream.previousStreamName
primaryAttributeValueId lorsque activityTypeId = 101
101
iif(${leadOperation\.changeRevenueStage\.modelID} != null && ${leadOperation\.changeRevenueStage\.modelID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeRevenueStage\.modelID}, "sourceKey", concat(${leadOperation\.changeRevenueStage\.modelID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeRevenueStage.modelKey
primaryAttributeValueId lorsque activityTypeId = 101
101
leadOperation.changeRevenueStage.modelName
leadOperation.changeRevenueStage.modelName
attributes.New Stage ID
101
iif(${leadOperation\.changeRevenueStage\.newStageID} != null && ${leadOperation\.changeRevenueStage\.newStageID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeRevenueStage\.newStageID}, "sourceKey", concat(${leadOperation\.changeRevenueStage\.newStageID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeRevenueStage.newStageKey
attributes.New Stage
101
leadOperation.changeRevenueStage.newStageName
leadOperation.changeRevenueStage.newStageName
attributes.Old Stage ID
101
iif(${leadOperation\\.changeRevenueStage\\.previousStageID} != null && ${leadOperation\\.changeRevenueStage\\.previousStageID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${leadOperation\\.changeRevenueStage\\.previousStageID}, \"sourceKey\", concat(${leadOperation\\.changeRevenueStage\\.previousStageID},\"@${MUNCHKIN_ID}.Marketo\")), null)
leadOperation.changeRevenueStage.previousStageKey
attributes.Old Stage
101
leadOperation.changeRevenueStage.previousStageName
leadOperation.changeRevenueStage.previousStageName
attributes.Reason
101
leadOperation.changeRevenueStage.reason
leadOperation.changeRevenueStage.reason
attributes.Merge IDs lorsque activityTypeId = 32
32
json_to_object(${leadOperation\.mergeLeads\.mergeIDs})
leadOperation.mergeLeads.sourceKeys
attributes.Master Updated
32
leadOperation.mergeLeads.targetUpdated
leadOperation.mergeLeads.targetUpdated
attributes.Merged in Sales
32
leadOperation.mergeLeads.mergedInCRM
leadOperation.mergeLeads.mergedInCRM
attributes.Merge Source
32
leadOperation.mergeLeads.mergeSource
leadOperation.mergeLeads.mergeSource
primaryAttributeValueId lorsque activityTypeId = 6
6
iif(${directMarketing\.emailSent\.mailingID} != null && ${directMarketing\.emailSent\.mailingID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${directMarketing\.emailSent\.mailingID}, "sourceKey", concat(${directMarketing\.emailSent\.mailingID},"@${MUNCHKIN_ID}.Marketo")), null)
directMarketing.emailSent.mailingKey
primaryAttributeValueId lorsque activityTypeId = 6
6
directMarketing.emailSent.mailingName
directMarketing.emailSent.mailingName
attributes.Test Variant
6
directMarketing.emailSent.testVariantID
directMarketing.emailSent.testVariantID
Note - dérivée de la valeur des actifs secondaires
directMarketing.emailSent.testVariantName
directMarketing.emailSent.testVariantName
attributes.Campaign Run ID
6
directMarketing.emailSent.automationRunID
directMarketing.emailSent.automationRunID
directMarketing.automationRunID
directMarketing.automationRunID

Programmes programs

Lisez la présentation de XDM Business Campaign pour plus d’informations sur la classe XDM. Pour plus d’informations sur les groupes de champs XDM, consultez le guide groupe de champs de schéma des détails Business Campaign.

NOTE
Pour les types de balises personnalisés, accédez aux schémas et créez des groupes de champs. Ajoutez ensuite tous les noms de champ supplémentaires requis pour mapper les champs source aux champs XDM de destination.
Jeu de données source
Champ cible XDM
Notes
"${MUNCHKIN_ID}"
campaignKey.sourceInstanceID
MUNCHKIN_ID sera remplacé dans le cadre de l’API Explorer
"Marketo"
campaignKey.sourceType
channel
channelName
concat(id,"@${MUNCHKIN_ID}.Marketo")
campaignKey.sourceKey
Identité du Principal. MUNCHKIN_ID sera remplacé dans le cadre de l’API Explorer
cost
actualCost.amount
createdAt
extSourceSystemAudit.createdDate
description
campaignDescription
endDate
campaignEndDate
id
campaignKey.sourceID
iif(parentProgramId != null && parentProgramId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", parentProgramId, "sourceKey", concat(parentProgramId,"@${MUNCHKIN_ID}.Marketo")), null)
parentCampaignKey
iif(sfdcId != null && sfdcId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", sfdcId, "sourceKey", concat(sfdcId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey.sourceKey est une identité Secondaire. CRM_TYPE et CRM_ORG_ID seront remplacés dans le cadre de l’API Explorer
integrationPartner
integrationPartnerName
marketoIsDeleted
isDeleted
name
campaignName
startDate
campaignStartDate
status
campaignStatus
type
campaignType
updatedAt
extSourceSystemAudit.lastUpdatedDate
webinarHistorySyncDate
webinarHistorySyncDate
webinarHistorySyncStatus
webinarHistorySyncStatus
webinarSessionDescription
webinarSessionDescription
webinarSessionName
webinarSessionName

Abonnements au programme program-memberships

Lisez la présentation des membres XDM Business Campaign pour plus d’informations sur la classe XDM. Pour plus d’informations sur les groupes de champs XDM, consultez le guide Groupe de champs de schéma des détails des membres XDM Business Campaign.

Jeu de données source
Champ cible XDM
Notes
"Marketo"
campaignMemberKey.sourceType
"${MUNCHKIN_ID}"
campaignMemberKey.sourceInstanceID
MUNCHKIN_ID sera remplacé dans le cadre de l’API Explorer
id
campaignMemberKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo")
campaignMemberKey.sourceKey
Identité du Principal. MUNCHKIN_ID sera remplacé dans le cadre de l’API Explorer
iif(programId != null && programId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", programId, "sourceKey", concat(programId,"@${MUNCHKIN_ID}.Marketo")), null)
campaignKey
Relation
iif(leadId != null && leadId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", leadId, "sourceKey", concat(leadId,"@${MUNCHKIN_ID}.Marketo")), null)
personKey
Relation
iif(acquiredByCampaignID != null && acquiredByCampaignID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", acquiredByCampaignID, "sourceKey", concat(acquiredByCampaignID,"@${MUNCHKIN_ID}.Marketo")), null)
acquiredByCampaignKey
reachedSuccess
hasReachedSuccess
isExhausted
isExhausted
statusName
memberStatus
statusReason
memberStatusReason
membershipDate
membershipDate
nurtureCadence
nurtureCadence
trackName
nurtureTrackName
webinarUrl
webinarConfirmationUrl
registrationCode
webinarRegistrationID
reachedSuccessDate
reachedSuccessDate
iif(sfdc.crmId != null && sfdc.crmId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", sfdc.crmId, "sourceKey", concat(sfdc.crmId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey.sourceKey est une identité Secondaire. CRM_TYPE et CRM_ORG_ID seront remplacés dans le cadre de l’API Explorer
sfdc.lastStatus
lastStatus
sfdc.hasResponded
hasResponded
sfdc.firstRespondedDate
firstRespondedDate
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
marketoIsDeleted
isDeleted

Sociétés companies

Lisez la présentation des comptes professionnels XDM pour plus d’informations sur la classe XDM.

Jeu de données source
Champ cible XDM
Notes
"Marketo"
accountKey.sourceType
"${MUNCHKIN_ID}"
accountKey.sourceInstanceID
MUNCHKIN_ID sera remplacé dans le cadre de l’API Explorer
concat(id, ".mkto_org")
accountKey.sourceID
concat(id, ".mkto_org@${MUNCHKIN_ID}.Marketo")
accountKey.sourceKey
Identité du Principal. MUNCHKIN_ID sera remplacé dans le cadre de l’API Explorer
  • iif(mktoCdpExternalId != null && mktoCdpExternalId != « », to_object(« sourceType », « ${CRM_TYPE} », « sourceInstanceID », « ${CRM_ORG_ID} », « sourceID », mktoCdpExternalId, « sourceKey », concat(mktoCdpExternalId, »@${CRM_ORG_ID}.${CRM_TYPE} »), nul)
  • iif(msftCdpExternalId != null && msftCdpExternalId != « », to_object(« sourceType », « ${CRM_TYPE} », « sourceInstanceID », « ${CRM_ORG_ID} », « sourceID », msftCdpExternalId, « sourceKey », concat(msftCdpExternalId, »@${CRM_ORG_ID}.${CRM_TYPE} »), nul)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey.sourceKey est une identité Secondaire. CRM_ORG_ID et CRM_TYPE seront remplacés dans le cadre de l’API Explorer
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
billingCity
accountBillingAddress.city
billingCountry
accountBillingAddress.country
billingPostalCode
accountBillingAddress.postalCode
billingState
accountBillingAddress.state
billingStreet
accountBillingAddress.street1
annualRevenue
accountOrganization.annualRevenue.amount
sicCode
accountOrganization.SICCode
industry
accountOrganization.industry
numberOfEmployees
accountOrganization.numberOfEmployees
website
accountOrganization.website
mainPhone
accountPhone.number
company
accountName
companyNotes
accountDescription
site
accountSite
iif(mktoCdpParentOrgId != null && mktoCdpParentOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(mktoCdpParentOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpParentOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)
accountParentKey
marketoIsDeleted
isDeleted

Listes statiques static-lists

Lisez la présentation de la liste XDM Business Marketing pour plus d’informations sur la classe XDM.

Jeu de données source
Champ cible XDM
Notes
"Marketo"
marketingListKey.sourceType
"${MUNCHKIN_ID}"
marketingListKey.sourceInstanceID
MUNCHKIN_ID sera remplacé dans le cadre de l’API Explorer
id
marketingListKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo")
marketingListKey.sourceKey
Identité du Principal. MUNCHKIN_ID sera remplacé dans le cadre de l’API Explorer
name
marketingListName
description
marketingListDescription
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
marketoIsDeleted
isDeleted

Abonnements à des listes statiques static-list-memberships

Lisez la Présentation des membres de la liste XDM Business Marketing pour plus d’informations sur la classe XDM.

Jeu de données source
Champ cible XDM
Notes
"Marketo"
marketingListMemberKey.sourceType
"${MUNCHKIN_ID}"
marketingListMemberKey.sourceInstanceID
MUNCHKIN_ID sera remplacé dans le cadre de l’API Explorer
staticListMemberID
marketingListMemberKey.sourceID
concat(staticListMemberID,"@${MUNCHKIN_ID}.Marketo")
marketingListMemberKey.sourceKey
Identité du Principal. MUNCHKIN_ID sera remplacé dans le cadre de l’API Explorer
iif(staticListID != null && staticListID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", staticListID, "sourceKey", concat(staticListID,"@${MUNCHKIN_ID}.Marketo")), null)
marketingListKey
Relation
iif(personID != null && personID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", personID, "sourceKey", concat(personID,"@${MUNCHKIN_ID}.Marketo")), null)
personKey
Relation
createdAt
extSourceSystemAudit.createdDate
marketoIsDeleted
isDeleted

Comptes désignés named-accounts

IMPORTANT
Le jeu de données de comptes désignés n’est nécessaire qu’avec la fonctionnalité Account-based marketing (ABM) de Marketo. Si vous n’utilisez pas ABM, vous n’avez pas besoin de configurer des mappages pour les comptes désignés.

Lisez la Présentation des comptes professionnels XDM pour plus d’informations sur la classe XDM.

Jeu de données source
Champ cible XDM
Notes
"Marketo"
accountKey.sourceType
"${MUNCHKIN_ID}"
accountKey.sourceInstanceID
MUNCHKIN_ID sera remplacé dans le cadre de l’API Explorer
concat(id, ".mkto_acct")
accountKey.sourceID
concat(id, ".mkto_acct@${MUNCHKIN_ID}.Marketo")
accountKey.sourceKey
Identité du Principal. MUNCHKIN_ID sera remplacé dans le cadre de l’API Explorer
iif(crmGuid != null && crmGuid != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", crmGuid, "sourceKey", concat(crmGuid,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey.sourceKey est une identité Secondaire. CRM_TYPE et CRM_ORG_ID seront remplacés dans le cadre de l’API Explorer
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
city
accountBillingAddress.city
country
accountBillingAddress.country
state
accountBillingAddress.state
annualRevenue
accountOrganization.annualRevenue.amount
sicCode
accountOrganization.SICCode
industry
accountOrganization.industry
logoUrl
accountOrganization.logoUrl
numberOfEmployees
accountOrganization.numberOfEmployees
name
accountName
iif(parentAccountId != null && parentAccountId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(parentAccountId, ".mkto_acct"), "sourceKey", concat(parentAccountId, ".mkto_acct@${MUNCHKIN_ID}.Marketo")), null)
accountParentKey
sourceType
accountSourceType
marketoIsDeleted
isDeleted

Opportunités opportunities

Lisez la Présentation des opportunités commerciales XDM pour plus d’informations sur la classe XDM.

Jeu de données source
Champ cible XDM
Notes
"Marketo"
opportunityKey.sourceType
"${MUNCHKIN_ID}"
opportunityKey.sourceInstanceID
MUNCHKIN_ID sera remplacé dans le cadre de l’API Explorer
id
opportunityKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo")
opportunityKey.sourceKey
Identité du Principal. MUNCHKIN_ID sera remplacé dans le cadre de l’API Explorer
iif(externalOpportunityId != null && externalOpportunityId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", externalOpportunityId, "sourceKey", concat(externalOpportunityId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey.sourceKey est une identité Secondaire. CRM_TYPE et CRM_ORG_ID seront remplacés dans le cadre de l’API Explorer
iif(mktoCdpAccountOrgId != null && mktoCdpAccountOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(mktoCdpAccountOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpAccountOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)
accountKey
Relation
description
opportunityDescription
name
opportunityName
stage
opportunityStage
type
opportunityType
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
expectedRevenue
expectedRevenue.amount
amount
opportunityAmount.amount
closeDate
expectedCloseDate
fiscalQuarter
fiscalQuarter
fiscalYear
fiscalYear
forecastCategory
forecastCategory
forecastCategoryName
forecastCategoryName
isClosed
isClosed
isWon
isWon
quantity
opportunityQuantity
probability
probabilityPercentage
iif(mktoCdpSourceCampaignId != null && mktoCdpSourceCampaignId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", mktoCdpSourceCampaignId, "sourceKey", concat(mktoCdpSourceCampaignId,"@${MUNCHKIN_ID}.Marketo")), null)
campaignKey
Pour les clients avec intégration de Salesforce uniquement
lastActivityDate
lastActivityDate
leadSource
leadSource
nextStep
nextStep
marketoIsDeleted
isDeleted

Rôles de contact d’opportunité opportunity-contact-roles

Lisez la Présentation de la relation Personne-opportunité commerciale XDM pour plus d’informations sur la classe XDM.

Jeu de données source
Champ cible XDM
Notes
"${MUNCHKIN_ID}"
opportunityPersonKey.sourceInstanceID
MUNCHKIN_ID sera remplacé dans le cadre de l’API Explorer
"Marketo"
opportunityPersonKey.sourceType
concat(id,"@${MUNCHKIN_ID}.Marketo")
opportunityPersonKey.sourceKey
Identité du Principal. MUNCHKIN_ID sera remplacé dans le cadre de l’API Explorer
createdAt
extSourceSystemAudit.createdDate
id
opportunityPersonKey.sourceID
iif(leadId != null && leadId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", leadId, "sourceKey", concat(leadId,"@${MUNCHKIN_ID}.Marketo")), null)
personKey
Relation
iif(mktoCdpOpptyId != null && mktoCdpOpptyId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", mktoCdpOpptyId, "sourceKey", concat(mktoCdpOpptyId,"@${MUNCHKIN_ID}.Marketo")), null)
opportunityKey
Relation
iif(mktoCdpSfdcId != null && mktoCdpSfdcId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", mktoCdpSfdcId, "sourceKey", concat(mktoCdpSfdcId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey.sourceKey est une identité Secondaire. CRM_TYPE et CRM_ORG_ID seront remplacés dans le cadre de l’API Explorer
isPrimary
isPrimary
marketoIsDeleted
isDeleted
role
personRole
updatedAt
extSourceSystemAudit.lastUpdatedDate

Personnes persons

Lisez la Présentation du Profil individuel XDM pour plus d’informations sur la classe XDM. Pour plus d’informations sur les groupes de champs XDM, consultez les guides Groupe de champs de schéma Détails professionnels XDM et Groupe de champs de schéma Composants professionnels XDM.

Champ source
Champ XDM cible
Notes
"${MUNCHKIN_ID}"
b2b.personKey.sourceInstanceID
MUNCHKIN_ID sera remplacé dans le cadre de l’API Explorer
"Marketo"
b2b.personKey.sourceType
address
workAddress.street1
city
workAddress.city
company
organizations
concat(id,"@${MUNCHKIN_ID}.Marketo")
b2b.personKey.sourceKey
Identité du Principal. MUNCHKIN_ID sera remplacé dans le cadre de l’API Explorer
country
workAddress.country
createdAt
extSourceSystemAudit.createdDate
dateOfBirth
person.birthDate
email
personComponents.workEmail.address
email
workEmail.address
fax
faxPhone.number
firstName
person.name.firstName
id
b2b.personKey.sourceID
iif(contactCompany != null && contactCompany != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(contactCompany, ".mkto_org"), "sourceKey", concat(contactCompany, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)
b2b.accountKey
iif(contactCompany != null && contactCompany != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(contactCompany, ".mkto_org"), "sourceKey", concat(contactCompany, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)
personComponents.sourceAccountKey
  • iif(decode(sfdcType, « Contact », sfdcContactId, « Lead », sfdcLeadId , null) != null, to_object(« sourceType », « ${CRM_TYPE} », « sourceInstanceID », « ${CRM_ORG_ID} »,« sourceID », decode(sfdcType, « Contact », sfdcContactId, « Lead », sfdcLeadId , null), « sourceKey », concat(decode(sfdcType, « Contact », sfdcContactId, « Lead », sfdcLeadId , null), »@${CRM_ORG_ID}.${CRM_TYPE} »), nul)
  • iif(decode(msftType, « Contact », msftContactId, « Lead », msftLeadId , null) != null, to_object(« sourceType », « ${CRM_TYPE} », « sourceInstanceID », « ${CRM_ORG_ID} »,« sourceID », decode(msftType, « Contact », msftContactId, « Lead », msftLeadId , null), « sourceKey », concat(decode(msftType, « Contact », msftContactId, « Lead », msftLeadId , null), »@${CRM_ORG_ID}.${CRM_TYPE} »), nul)
personComponents.sourceExternalKey
  • iif(decode(sfdcType, « Contact », sfdcContactId, « Lead », sfdcLeadId , null) != null, to_object(« sourceType », « ${CRM_TYPE} », « sourceInstanceID », « ${CRM_ORG_ID} »,« sourceID », decode(sfdcType, « Contact », sfdcContactId, « Lead », sfdcLeadId , null), « sourceKey », concat(decode(sfdcType, « Contact », sfdcContactId, « Lead », sfdcLeadId , null), »@${CRM_ORG_ID}.${CRM_TYPE} »), nul)
  • iif(decode(msftType, « Contact », msftContactId, « Lead », msftLeadId , null) != null, to_object(« sourceType », « ${CRM_TYPE} », « sourceInstanceID », « ${CRM_ORG_ID} »,« sourceID », decode(msftType, « Contact », msftContactId, « Lead », msftLeadId , null), « sourceKey », concat(decode(msftType, « Contact », msftContactId, « Lead », msftLeadId , null), »@${CRM_ORG_ID}.${CRM_TYPE} »), nul)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey.sourceKey est une identité secondaire
iif(ecids != null, to_object('ECID',arrays_to_objects('id',explode(ecids))), null)
identityMap
Ceci est un champ calculé
iif(id != null && id != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", id, "sourceKey", concat(id,"@${MUNCHKIN_ID}.Marketo")), null)
personComponents.sourcePersonKey
iif(mktoCdpCnvContactPersonId != null && mktoCdpCnvContactPersonId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", mktoCdpCnvContactPersonId, "sourceKey", concat(mktoCdpCnvContactPersonId,"@${MUNCHKIN_ID}.Marketo")), null)
b2b.convertedContactKey
Ceci est un champ calculé
iif(mktoCdpCnvContactPersonId != null && mktoCdpCnvContactPersonId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", mktoCdpCnvContactPersonId, "sourceKey", concat(mktoCdpCnvContactPersonId,"@${MUNCHKIN_ID}.Marketo")), null)
personComponents.sourceConvertedContactKey
Ceci est un champ calculé
iif(unsubscribed == 'true', 'n', 'y' )
consents.marketing.email.val
Si le désabonnement est vrai (c’est-à-dire que la valeur = 1), définissez consentements.marketing.email.val sur « n ». Si le désabonnement a la valeur false (c’est-à-dire la valeur = 0), définissez consentements.marketing.email.val sur null.
iif(unsubscribedReason != null && unsubscribedReason != "", substr(unsubscribedReason, 0, 100), null)
consents.marketing.email.reason
lastName
person.name.lastName
leadPartitionId
b2b.personGroupID
leadPartitionId
personComponents.personGroupID
leadScore
b2b.personScore
leadScore
personComponents.personScore
leadSource
b2b.personSource
leadSource
personComponents.personSource
leadStatus
b2b.personStatus
leadStatus
personComponents.personStatus
marketingSuspended
b2b.isMarketingSuspended
marketingSuspendedCause
b2b.marketingSuspendedCause
marketoIsDeleted
isDeleted
middleName
person.name.middleName
mktoCdpConvertedDate
b2b.convertedDate
mktoCdpIsConverted
b2b.isConverted
mobilePhone
mobilePhone.number
personType
b2b.personType
personType
personComponents.personType
phone
workPhone.number
postalCode
workAddress.postalCode
salutation
person.name.courtesyTitle
state
workAddress.state
title
extendedWorkDetails.jobTitle
updatedAt
extSourceSystemAudit.lastUpdatedDate

Étapes suivantes

En lisant ce document, vous avez obtenu des informations sur la relation de mappage entre vos jeux de données Marketo et leurs champs XDM correspondants. Voir le tutoriel sur la création d’une Marketo connexion source pour terminer vos flux de données Marketo.

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