Import Adobe Audience Manager segments for ad targeting
Advertising DSP and Advertising Search, Social, & Commerce can each pull in metadata, hierarchy data, and unique audience data for all of an advertiser’s or agency’s Adobe audiences, including:
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Adobe Audience Manager segments
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Adobe Analytics segments that are published to Adobe CX Enterprise
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Segments that are created using the Adobe CX Enterprise Audience Library
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Segments that are created in Adobe Experience Platform and sent to Adobe Advertising via Audience Manager
To access Adobe audiences in DSP or Creative, you must import the audiences into DSP. To access Adobe audiences in Search, Social, & Commerce, you must import the audiences into Search, Social, & Commerce.
Requisitos previos
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The advertiser must implement the Adobe CX Enterprise Identity (ECID) Service version 2.0 or higher. The Identity Service provides a universal, persistent ID that identifies your visitors across all solutions in CX Enterprise.
Implementation includes adding the Identity service code to each webpage on the advertiser’s sites.
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The organization must be enabled for CX Enterprise services and have a CX Enterprise Organization ID (formerly called IMS org ID).
The Organization ID allows organizations with multiple Adobe CX Enterprise products to share data among some of the products.
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(Advertisers with Analytics) The advertiser must implement Analytics using
appMeasurement.jsversion 1.6.4 or higher. -
The advertiser’s website visitors don’t include a high volume of Apple Safari users.
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(Recommended when the advertiser uses both Audience Manager and Analytics) To reduce calls to each webpage, remove existing Audience Manager Data Integration Library code for data collection and enable server-side forwarding for each Analytics report suite instead. For more information, see "Server-side forwarding overview.
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(Recommended) For higher match rates, send only first-party website data to Adobe Advertising. If the advertiser bundles third-party data or offline data from a customer relationship management system, data leakage may reduce match rates.
Import Audience Manager audiences to DSP
Steps to import audiences to DSP
The Adobe account and data operations teams perform the following steps.
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The Adobe Account Team should configure the advertiser-level setting “Adobe Analytics Cloud.”
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The Adobe Account Team should submit a request to the data operations team to import the organization’s Audience Manager segments using the Advertising DSP native API integration.
What changes result in Audience Manager?
The API automatically:
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Creates two DSP destinations in Audience Manager:
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Adobe AdCloud Cross-Channel (real-time)
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Adobe AdCloud Cross-Channel (batch)
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Maps the two destinations to all Audience Manager segments, allowing Audience Manager to share the segments with the DSP advertiser account that’s associated with the same CX Enterprise Organization ID used for Audience Manager.
The organization can optionally remove unneeded segments from the destinations within Audience Manager.
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Adds the following exchange cookie-sync pixel to the organization’s Audience Manager container to improve the reach of customer campaigns:
- Adobe AdCloud: 411 (This pixel comes standard and automatically as part of Identity Service version 2.0. Organizations with Identity Service versions below 2.0 should add this pixel to their Audience Manager container.
Import Audience Manager audiences to Search, Social, & Commerce
Steps to import audiences to Search, Social, & Commerce
Adobe personnel perform most or all of the following steps.
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The Adobe Account Team should submit a request to the data operations team to set up an integration between Search, Social, & Commerce and Audience Manager. Include the names of the Audience Manager segments that you want to export to Search, Social, & Commerce.
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Within Audience Manager, configure destinations for Search, Social, & Commerce:
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Create two new destinations:
Adobe Media Optimizer (HTTP)andAdobe Media Optimizer Batch Destination.Media Optimizer is a former name for Search, Social, & Commerce.
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Specify the segments for each of the destinations.
With the Automatically map all current and future segments option, all segments are mapped and synced daily.
La opción Manually map segments le permite asignar manualmente los segmentos para sincronizarlos con el destino del lote (
Adobe Media Optimizer Batch Destination). No es necesario asignar manualmente ningún segmento al destino HTTP.
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En Search, Social, & Commerce, el equipo de implementación Search, Social, & Commerce o un usuario con el rol de administrador de clientes de acceso directo deben iniciar la importación de Search, Social, & Commerce > Admin > Audience Manager Setup.
Se requiere el Adobe CX Enterprise Organization ID (IMS org ID) de la organización. El ID debe ser el mismo que se utilizó para la cuenta de Audience Manager de la organización.
¿Qué cambios resultan en Audience Manager?
Hay dos destinos Search, Social, & Commerce disponibles para la organización en Audience Manager:
- Adobe Media Optimizer (HTTP)
- Adobe Media Optimizer Batch Destination
Sincronización de datos
La importación inicial dura unas 24 horas. Después de la importación inicial, los datos se sincronizan en tiempo real, con un retraso de uno a dos segundos.
Los datos de abono a segmentos se envían únicamente después de que se produzca uno de los eventos siguientes:
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(Anunciantes con DSP):
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El segmento se segmenta en un anuncio en pantalla de Adobe Advertising.
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El segmento se agrega a Adobe AdCloud Cross-Channel destinos por lotes y en tiempo real dentro de la interfaz de usuario de Audience Manager.
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(Anunciantes con Search, Social, & Commerce):
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El segmento se segmenta en un anuncio de búsqueda de Adobe Advertising.
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El segmento se agrega al lote Adobe Media Optimizer y a los destinos HTTP dentro de la interfaz de usuario de Audience Manager.
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Cómo sincroniza DSP los datos
DSP sincroniza los datos automáticamente usando Adobe Experience Cloud Identity (ECID) Service. Durante la sincronización, ECID Service llama a Adobe Advertising en cm.everesttech.net. Como Adobe Advertising es un dominio de confianza, las sincronizaciones de ID se realizan desde páginas principales en lugar de dentro de los iFrames de publicación de destino, como sucede con la mayoría de los socios de activación de terceros. Audience Manager identifica usuarios únicos por identificadores de dispositivo, usando el Audience Manager Unique User ID (AAM UUID), también llamado Device ID.
Cómo Search, Social y Commerce sincronizan los datos
Search, Social y Commerce sincronizan los datos automáticamente usando Adobe Experience Cloud Identity (ECID) Service. Durante la sincronización, ECID Service llama a Adobe Advertising en cm.everesttech.net, que es un dominio de confianza que pertenece a Adobe Advertising. Audience Manager identifica usuarios únicos por identificadores de dispositivo, usando el Audience Manager Unique User ID (AAM UUID), también llamado Device ID.
Dónde encontrar los segmentos sincronizados
En DSP
DSP organiza los nombres de los segmentos según la taxonomía de Audience Manager e incluye los recuentos de miembros de segmentos correspondientes en:
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Configuración de ubicación: en la ficha Adobe Segments de la sección Audience Targeting.
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En configuración de audiencia: en la ficha Adobe Segments.
En Advertising Creative
En Creative, los segmentos están disponibles en la configuración de experiencia para los nodos de destino.
En Advertising Search, Social, & Commerce
En Search, Social, & Commerce, los segmentos están disponibles cuando crea una audiencia de Google con Data Source “Adobe Audience” de Campaigns > Audiences > Library.
Para cada audiencia Google que cree, Google proporciona el tamaño de audiencia.