Set up your business users for success in Customer Journey Analytics

Overview

In this learning path you will learn the key foundational concepts of Adobe Experience Platform and Customer Journey Analytics, as well as how to prepare and bring data into CJA.

This is designed for data engineers, but can also be useful for data architects, analysts and implementation‑leaders who are building advanced customer‑data solutions using the Adobe Experience Platform (AEP) and its connected analytics capabilities. You will develop the foundation, operational skills, and strategic perspective needed to plan, execute, and drive value from modern customer‑journey and data‑driven experience platforms.

What you'll learn

• Understand the core architecture, capabilities, and integrations of Adobe Experience Platform and Customer Journey Analytics.
• Navigate the user interface effectively and apply best practices across implementation projects, including defining roles and project phases.
• Explore AI tools like AI Assistant and Data Insights Agent to generate actionable insights from multi-channel data.
• Manage data connections, identity stitching, and schema creation using the Experience Data Model (XDM).
• Configure and optimize data views, leverage lookups, and prepare datasets for advanced analysis and reporting.

Learning path

For the best experience as you progress through the learning path it is recommend, that you complete the following in order from left to right opening each item in a new tab.