Foundational concepts of Adobe Customer Journey Analytics
In this course, you will learn foundational concepts of Customer Journey Analytics, including its architecture, key features, and integration with Experience Platform. Discover how to leverage AI tools, manage data connections, and utilize identity stitching for comprehensive multi-channel analysis.
In this course
2 hours 15 minutes
What you'll learn
- Understand Customer Journey Analytics architecture and integration
- Explore AI tools like AI Assistant and Data Insights Agent
- Analyze multi-channel data for better customer experiences
- Manage data connections and identity stitching
- Utilize key terms and concepts for effective analysis