Get started with Real-Time Customer Data Platform for marketers

Overview

In this learning path, you’ll explore how Adobe Experience Platform Real-Time Customer Data Platform (Real-Time CDP) empowers marketers to deliver personalized, data-driven customer experiences. You’ll learn how to unify customer data from multiple sources, create actionable real-time profiles, and activate audiences across marketing channels—all while maintaining compliance and privacy through built-in data governance tools.

You’ll also discover how to use AI Assistant in Real-Time CDP to streamline your workflows, uncover new audience opportunities, and gain actionable insights. Through guided lessons and hands-on exercises, you’ll explore identity resolution, data modeling, destinations, and collaboration features that help you orchestrate connected customer journeys. By the end, you’ll be equipped to use Real-Time CDP to enhance engagement, optimize marketing performance, and deliver consistent experiences across every touchpoint.

What you'll learn

• Understand the role and value of Adobe Real-Time CDP in modern marketing

• Unify customer data to create actionable, real-time profiles

• Ensure compliance and maintain data privacy with governance tools

• Navigate the Real-Time CDP interface, workflows, and key features

• Explore schemas, identity resolution, and identity graphs in Experience Platform

• Ingest and organize data using source connectors

• Build and activate audiences for both B2C and B2B marketing scenarios

• Connect and configure destinations to power cross-channel engagement

• Use AI Assistant for audience discovery, operational insights, and productivity gains

• Collaborate effectively with teams and manage permissions in Experience Platform

• Apply data-driven insights to enhance onboarding, retention, and campaign performance

• Implement best practices for data modeling and audience strategy maturation