Strategies for audience-driven marketing and personalization with Adobe Real-Time CDP
In this course, you will learn how to leverage Real-Time CDP for audience-driven marketing. Explore use case development, audience strategy, AI-driven optimization, and real-world applications to enhance personalization and business outcomes.
In this course
1 hour
What you'll learn
- Define customer experience use cases with a five-question framework
- Enhance member onboarding and retention using data-driven insights
- Utilize unified profiles for Creative Cloud personalization
- Orchestrate B2B campaigns with Marketo Engage and Real-Time CDP
- Implement best practices for data modeling in Experience Platform
- Advance through the customer experience maturity framework
- Optimize audience strategies with AI Assistant for Audiences
- Expand audience reach with Federated Audience Composition