Introduction to Adobe Real-Time CDP
This course introduces the core concepts, user interface, and capabilities of Adobe Real-Time Customer Data Platform (RTCDP).
In this course
2 hours
What you'll learn
- Unify customer data to create actionable profiles
- Collect, organize, and activate data across channels
- Ensure compliance and privacy with data governance
- Navigate the Real-Time CDP user interface and workflows
- Understand schemas and data modeling in Experience Platform
- Explore identity resolution and identity graphs
- Ingest data using source connectors
- Connect and activate destinations for marketing activities