Get started with Journey Optimizer for marketers

Overview

This learning path provides a structured introduction to Adobe Journey Optimizer for marketing practitioners. It covers the foundational concepts and tools needed to design and deliver personalized customer experiences using real-time data, audience segmentation, and channel-specific campaigns. Each course builds practical knowledge for configuring journeys, activating audiences, and managing message delivery across supported channels.

What you'll learn

• Understand the core capabilities of Adobe Journey Optimizer and its role in customer journey management
• Build and activate audience segments using unified profiles and real-time data
• Configure and manage journeys and action campaigns tailored to specific channels and triggers
• Design and deliver personalized messages across email, push, and other supported delivery methods

Learning path

For the best experience as you progress through the learning path it is recommend, that you complete the following in order from left to right opening each item in a new tab.