Orchestrate journeys and action campaigns in Adobe Journey Optimizer
In this course, you will learn to design and manage customer journeys and action campaigns using Adobe Journey Optimizer to deliver personalized, timely experiences across channels.
In this course
2 hours
What you'll learn
- Launch action campaigns via push, in-app, web overlays, and APIs
- Personalize content and define targeting rules
- Build and publish multi-step customer journeys
- Monitor performance and identify campaign conflicts
- Apply frequency caps, quiet hours, and prioritization to manage fatigue