Build and activate audiences in Adobe Journey Optimizer
In this course, you will learn how to create and activate audiences using Adobe Journey Optimizer. Discover how to use profiles, rule-based logic, and CSV imports to build audiences, and apply advanced strategies for dynamic and conversion-based segmentation.
In this course
1 hour 15 minutes
What you'll learn
- Build audiences using unified customer profiles and rule-based logic.
- Create audiences with the rule builder in Journey Optimizer.
- Import and activate audiences by uploading a CSV file.
- Configure subscriptions and landing pages for audience engagement.
- Apply advanced audience-building techniques in Experience Platform.
- Use time constraints and create content-based audiences.
- Create conversion, sequential, and dynamic audiences.
- Build multi-entity audiences and evaluate batch audiences on demand.