Get started with the Ideation space for Adobe Workfront Planning
The information on this page refers to functionality not yet generally available. It is available only as part of the Ideation space Beta program.\
The Adobe Ideation space is Adobe’s AI-powered strategic ideation capability, built directly into Workfront Planning. It gives marketing teams a structured, data-informed starting point for campaign strategy, replacing manual research and guesswork with AI-generated briefs grounded in an organization’s real performance history.
Accessible only from Workfront Planning, the Ideation space is located at the very front of the campaign lifecycle, before planning, production, and delivery, and feeding directly into the Workfront Planning workspace where teams plan and execute their work.
Product availability
The planned release timeline for Ideation space which is subject to change includes the following milestones:
- Closed Beta: Launched July 2026, with a small number of customers.
- Open Beta: Targeted for September 2026. This will be an opt-in offering, where customers must actively turn the option on and configure it, instead of actively opting out of it.
- General availability: Targeted for later in the second half of 2026.
Product requirements
You can access the Ideation space if your organization and you have access to the following packages at the same time:
-
An Adobe Workfront Workflow package with a Workfront Planning package
Or
An Adobe Workfront Planning as a standalone product
note NOTE Ideation space is only accessible from Adobe Planning. You do not need a separate login to access Ideation space. It is immediately available if you can log in to Workfront Planning. -
Adobe GenStudio for Performance Marketing
For more information about the access required to use Ideation space, see Access needed to use the Ideation space.
In addition to above requirements, you must also meet the following criteria to participate in the Closed Beta program:
- Have an active Adobe Customer Journey Analytics (CJA) account with campaign tracking in place
- Have multi-channel campaigns with a repeatable planning process
- Actively use Workfront Planning for marketing operations
- Have at least one identified strategist or ideation user who will be the primary Ideation space user
Audience and use cases
The Ideation space is designed for product and brand marketers who are responsible for shaping campaign strategy and producing campaign briefs.
As a workspace manager, you can use the Ideation space to create records in Workfront Planning by following the following steps:
- Create a brief in the Ideation space after launching it from Planning, as you start creating or editing records.
- Use AI prompts to gather details from other records in your system or from the web and finish creating ideation briefs.
- Create Planning record types from the briefs.
- Refine your ideation briefs and update existing record types in Planning.
The following are use cases for how to use Ideation space:
-
Refresh a previous campaign using historical performance
- For example, you can update existing campaigns for a new quarter, season, or product moment.
- This produces a “delta brief” grounded in prior performance outlining what stays, what changes, and why.
-
Create a net-new campaign using historical performance
- For example, you can create a campaign when launching a new product, segment, or initiative with no direct campaign history.
- This produces a net-new brief through guided ideation, a recommended channel mix, and initial concept or message directions.
Gain access to Ideation space
To gain access to the Ideation space, you can do the following:
- Verify you meet the product requirements as described in the section Product requirements in this article.
- Contact your Adobe account representative to express interest in participating in the Closed Beta or join the Open Beta wait list.
- Identify your first campaign: a recent one to refresh, or a new initiative to create from scratch.
For more information about using the Ideation space, also see the following articles:
Ideation space overview
The Ideation space is a strategic marketing ideation tool for brand and product marketers to build stronger campaigns faster and with better team alignment. It grounds AI suggestions in real-marketing context — past briefs, performance data, audience insights, brand guidelines, and existing campaign assets — so results are relevant, not generic.
The following are some examples of how to make the most out of your ideation when creating briefs:
-
Upload documents or social listening insights
-
Access web content pertinent to the brief you are building
-
Define a campaign goal
-
Get a summary of audience insights
-
Generate audience personas
-
Ideate campaign messaging
-
Work in a large visual canvas, using AI prompts to generate text, image, file, chart, and insight cards
-
Organize, revise, and expand cards to eventually translate them into campaign briefs
-
Collaborate with multiple users who can add ideas, leave comments on specific canvas items, or use sticky notes for freeform ideas before a brief is finalized
-
We recommend the following best practices when using the Ideation space:
- Be specific. Richer campaign descriptions produce more relevant, better-grounded cards.
- Verify before finalizing. AI-generated responses may be inaccurate, so always check Sources on a card and confirm against linked sources before finalizing a record.
- Mix AI cards with real records. Drag and drop actual records in the Ideation space.
Ideation space available in the Adobe CX Coworker
The Ideation space also supports a conversational, back-and-forth mode via Adobe’s CX Coworker.
Users can ask follow-up questions and refine a brief conversationally rather than getting a single one-shot result.
When a brief is tied to a live Workfront Planning connection, Coworker holds back from overwriting it so the underlying plan stays intact.