Get started with Ideation space for Adobe Workfront Planning
The information on this page refers to functionality not yet generally available. It is available only as part of the Ideation space Beta program.\
The Adobe Ideation space is Adobe’s AI-powered strategic ideation capability, built directly into Workfront Planning. It gives marketing teams a structured, data-informed starting point for campaign strategy, replacing manual research and guesswork with AI-generated briefs grounded in an organization’s real performance history.
Accessible only from Workfront Planning or the Workfront Main Menu, the Ideation space is located at the very front of the campaign lifecycle, before planning, production, and delivery, and feeding directly into the Workfront Planning workspace where teams plan and execute their work.
The Ideation spaces leverages the Adobe Enterprise CX Coworker to generate briefs that you can later convert into Planning records or download as PDFs.
Product availability
The planned release timeline for Ideation space which is subject to change includes the following milestones:
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Closed Beta: Launched July 2026, for a small number of customers.
Ideation space is available in the Production environment for participating customers.
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Open Beta: Targeted for November 12, 2026. This is an opt-in offering, where you must actively turn the option on, instead of actively opting out of it.
Ideation space is available in Production, Preview, and the Sandbox environments for all customers who meet all other requirements.
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General availability: Targeted for February 1, 2027.
Product requirements
You can access the Ideation space if your organization and you have access to the following:
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Cloud providers:
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AWS
Azure and GCP providers are not supported.
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Products:
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Adobe Workfront with Workfront Planning
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Adobe Enterprise CX Coworker for Workfront
note important IMPORTANT Adobe CX Enterprise Coworker is not currently available to organizations in health care, finance, or some other industries with sensitive data. AI Assistant is available to these organizations, but the Ideation space is not available for Workfront customers that don’t have Coworker.
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Adobe packages:
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During the Open Beta release (starting with November 12, 2026), you must have the following:
- An Adobe Workfront Workflow package with a Workfront Planning package
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After the General Availability release (targeted for February 1, 2027), you may have one of the following:
- An Adobe Workfront Workflow package with a Workfront Planning package
- An Adobe Workfront Planning as a standalone product
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Audience and use cases
The Ideation space is designed for product and brand marketers who are responsible for shaping campaign strategy and producing campaign briefs.
As a workspace manager, you can use the Ideation space to create records in Workfront Planning by following the following steps:
- Create a brief in the Ideation space after launching it from Planning, as you start creating or editing records.
- Use AI prompts to gather details from other records in your system or from the web and finish creating ideation briefs.
- Create Planning record types from the briefs.
- Refine your ideation briefs and update existing record types in Planning.
The following are use cases for how to use Ideation space:
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Refresh a previous campaign using historical performance
- For example, you can update existing campaigns for a new quarter, season, or product moment.
- This produces a “delta brief” grounded in prior performance outlining what stays, what changes, and why.
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Create a net-new campaign using historical performance
- For example, you can create a campaign when launching a new product, segment, or initiative with no direct campaign history.
- This produces a net-new brief through guided ideation, a recommended channel mix, and initial concept or message directions.
Ideation space and the Adobe CX Enterprise Coworker
The Ideation space uses the Adobe CX Enterprise Coworker as its prompting interface.
Users can ask follow-up questions and refine a brief conversationally rather than getting a single one-shot result.
When a brief is tied to a live Workfront Planning record, Coworker holds back from overwriting it so the underlying plan stays intact. The record is overridden only when you export te brief to Workfront Planning.
The following are some of the capabilities of Coworker when used in the Ideation space:
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Upload documents or social insights
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Access web content pertinent to the brief you are building
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Define a campaign goal
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Get a summary of audience insights
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Generate audience personas
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Ideate campaign messaging
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Work in a large visual canvas, using AI prompts to generate text, image, file, chart, and insight cards
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Organize, revise, and expand cards to eventually translate them into campaign briefs
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Collaborate with multiple users who can add ideas, leave comments on specific canvas items, or use sticky notes for freeform ideas before a brief is finalized
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We recommend the following best practices when using Coworker in Ideation space:
- Be specific. Richer campaign descriptions produce more relevant, better-grounded cards.
- Verify before finalizing. AI-generated responses may be inaccurate, so always check Sources on a card and confirm against linked sources before finalizing a record.
- Mix AI cards with real records. Drag and drop actual records in the Ideation space.
Gain access to Ideation space
To gain access to the Ideation space:
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Verify you meet the product requirements as described in the section Product requirements in this article.
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Contact your Adobe account representative to express interest in participating in the Closed Beta or join Open Beta, when it becomes available.
System administrators have access to Ideation space by default and cannot remove it when it becomes available in Open Beta. They can turn it on for all other users.
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(Recommended) Identify your first campaign: a recent one to refresh, or a new initiative to create from scratch.
For more information about using the Ideation space, also see the following articles:
Locate the Ideation space
After you have ensured you have access to the the proper products, packages, and system and access level configured, you can locate the Ideation space in the following areas of Workfront:
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When manually adding a new record in Workfront Planning
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In the Workfront Main Menu, by opening the Ideation space area
Objects generated by the Ideation space
You can use the Ideation space to brainstorm and formulate ideas that you can later convert to items important for your workflow.
The Ideation space takes all your ideas and information from internal or external (web) sources and creates a brief. After you decide that the brief is complete, you can export it to the following files or objects:
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One of the following file formats: PDF, Word, PowerPoint, Powerpoint template
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A Planning record
You can export a brief to a Planning record only when you access the Ideation space from Workfront Planning or when you previously connected a Planning record to an Ideation brief.