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Amazon Marketing Cloud amazon-marketing-cloud

Amazon Marketing Cloud (AMC) is a secure, privacy-safe, cloud-based data clean room solution that enables advertisers to perform analytics on their Amazon advertising data. By collaborating with AMC through Real-Time CDP Collaboration, advertisers can leverage AMC’s advanced analytics capabilities to gain deeper insights into their audience performance and optimize their marketing strategies.

Connecting with Amazon Marketing Cloud connecting-with-amc

To connect with AMC, advertisers must establish an advertiser-to-advertising platform connection. To begin, navigate to the Discover collaborators workspace and find Amazon Marketing Cloud in the list of available publishers and select Connect.

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The Connect to Amazon Marketing Cloud dialog appears. Review the next steps and data sharing details, then select Agree and connect.

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Next, you’re redirected to the Amazon sign-in page. Enter your Amazon credentials to authenticate and authorize the connection. After successfully signing in, you’re redirected back to Real-Time CDP Collaboration, where the connection with AMC is now established.

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Next steps next-steps

Now that you’re connected with AMC, you can create a project to begin collaborating. For more information on creating projects, read the manage projects guide. If you wish to view the connection settings or disconnect from AMC, follow the manage connections guide.