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Create Amazon Marketing Cloud measurement reports amc-measurement-reports

Use the Measure tab in an Amazon Marketing Cloud (AMC) project to review audience reach, frequency, and conversion outcomes. After you create an AMC project, create measurement reports for campaigns that have already run using the data available in your AMC instance.

Create a report create-report

To create an AMC measurement report, follow the steps in Create campaign summary report.

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Campaign details campaign

The Advertiser ID identifies the Amazon Advertising account associated with the AMC instance. AMC uses this account context to retrieve campaigns for measurement.

The Campaign ID list is populated automatically with campaigns available in the connected AMC instance. A campaign appears only if it falls within the default discovery lookback window and has enough unique users to satisfy AMC’s minimum aggregation threshold. Select the campaign whose Amazon Ads activity you want to measure.

If the campaign you need is not listed, verify that it belongs to the connected Amazon Ads account and review Troubleshooting. For more information about the threshold, refer to the AMC aggregation threshold documentation.

Date range, run date, and report name dates

Set the Report date range to the period when the selected AMC campaign ran. AMC supports a 365-day lookback window with a maximum span of 90 days.

Set the Report run date. This is the date on which the report executes. The run date must be at least one day after the report end date and can be up to 46 days in the future. For the full set of date constraints, see AMC constraints reference.

Report type report-type

All AMC reports include a Campaign summary. Optionally, you can include Attribution data to measure whether campaign impressions resulted in customer actions, such as purchases or sign-ups, within a 30-day window after ad exposure. Attribution requires the relevant conversion events to be available in your AMC instance. For campaigns focused on reach or awareness, the Campaign summary provides the delivery metrics you need.

Conversion events (attribution only) conversion-events

For Attribution reports, AMC applies a fixed 30-day attribution lookback window. This setting cannot be adjusted.

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Conversion events represent on-site customer actions tracked by Amazon Ads, such as a purchase, wishlist addition, shopping cart action, or product detail view. Attribution reports support up to three events. Select the events that align with the campaign outcomes you want to measure. If the Attribution option is unavailable, see Troubleshooting.

After you create the report, it appears in the Measure tab with a scheduled or pending status. On the configured run date, AMC processes the report query and returns the results within 24 hours.

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View a report view-report

Once a report has run, the results are available in the Measure tab of your AMC project. Locate your report and select View full report to review the results.

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The report displays the results available for the selected report type. Campaign summary reports show delivery results for the selected Amazon campaign.

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Reports that include Attribution also show conversion activity associated with the selected Amazon Ads conversion events.

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For more information on interpreting report results, see Measure performance.

AMC constraints reference constraints

The following constraints apply to all AMC measurement reports.

Troubleshooting troubleshooting

No Measurement Data Available

The Measure tab shows “No Measurement Data Available” until the background data setup queries triggered at project creation have completed. This can take up to 24 hours. If the ‘No Measurement Data Available’ message persists after 24 hours, verify that your AMC instance has campaigns that ran within the last three months, as this is the default lookback window used during campaign discovery. If eligible campaigns exist and the message persists, check your campaign status in your Amazon Ads account.

No campaigns appear in the Campaign ID dropdown

Campaigns may be absent even when the Measure tab is visible. AMC applies a minimum user threshold to campaign data. Campaigns that do not meet the minimum unique users threshold are excluded and report queries will return no results. Verify that the campaigns you want to report on have sufficient reach. For details on AMC’s aggregation thresholds, refer to the AMC aggregation threshold documentation.

Results are not visible after the run date

Allow up to 24 hours after the scheduled run date for AMC to process the report queries and return results. If the report remains pending after that period, verify that the run date has passed and that the report status is no longer showing as pending.

Conversion events are unavailable and Attribution is grayed out

This can occur for three reasons:

Conversions appear lower than expected

If the report run date is fewer than 30 days after the end of the date range, AMC may not have captured all conversions within the attribution window. Create a new report with a run date at least 30 days after the date range ends.

Next steps next-steps

Use the report results to evaluate campaign performance and inform future campaign planning in Amazon Advertising. For example, you can adjust targeting, suppress overexposed audiences identified in the frequency distribution, or reallocate spend to high-performing placements. To analyze a different campaign or reporting period, create another measurement report with the appropriate settings.

For an overview of all available AMC collaboration capabilities, see Amazon Marketing Cloud.