1.8.1 Getting started with Workfront, Frame.io & ESM

1.8.1.1 Workfront Workflow Terminology

The following are the main Workfront objects and concepts:

Name
Last Update
Portfolio
A collection of projects that have unifying characteristics. Those projects usually compete for the same resources, budget, or time slot.
Program
A subset within a portfolio, where similar projects can be grouped together in order to achieve a well-defined benefit.
Project
A large amount of work that must be completed within a specific timeframe and must use a specific budget and number of resources. To make it manageable, you divide the project into a series of tasks. Completing all the tasks results in the completion of the project.
Project Template
You can use project templates to capture most of the repeatable processes, information, and settings associated with the projects in your organization. After creating templates, you can attach them to existing projects, or you can use them to build new projects.
Task
An activity that must be performed as a step toward achieving a final goal (completing the Project). Tasks can never exist independently. They are always part of a project.
Assignment
A user, job role, or team assigned to an issue or a task. Projects, portfolios, or programs cannot have assignments.
Document/Version
Any file that is attached to an object within Workfront. Each time the same document is uploaded to the same object, it is assigned a version number. Users can view and change several options for a previous version of a document.
Approval
A given work item, such as a task, document, or timesheet, may require that a supervisor or other user sign off on the work item. This process of signing off is called approval.

Go to https://experience.adobe.com/. Click to open Workfront.

Workfront Planning

You’ll then see this.

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1.8.1.2 Enable Workfront Blueprint

In the next step, you will create a new project using a template. Adobe Workfront provides you with a number of available blueprints that just require to be activated.

For CitiSignal’s use case, the blueprint Integrated Campaign Execution is the one you need to use.

In order to install that blueprint, open the menu and select Blueprints.

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Select the filter Marketing and then scroll down to find the blueprint Integrated Campaign Execution. Click Install.

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Click Continue.

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Change the Project Template Name to --aepUserLdap-- - Integrated Campaign Execution.

Click Install Blueprint.

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After a couple of minutes, the blueprint will be installed.

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1.8.1.3 Create a new Project

Open the menu and go to Porftolios.

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Click + New Portfolio.

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Enter the portfolio name --aepUserLdap-- - CitiSignal.

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Go to Programs and click + New Program. Select New Program.

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Enter the program name: --aepUserLdap-- - CitiSignal Fiber Launch.

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In your program, go to Projects. Click + New Project and then select New Project from Template.

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Select the template --aepUserLdap-- - Integrated Campaign Execution and click Use template.

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You should then see this. Change the name to --aepUserLdap-- - CitiSignal Fiber Launch Winter 2026 and click Create project.

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Your project is now created. Go to Project Details.

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Go to Project Details. Click to select the current text under Description.

Set the description to The CitiSignal Fiber Launch project is used to plan the upcoming launch of CitiSignal Fiber.

Click Save Changes.

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Your project is now ready to be used.

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The tasks and dependencies in the project have been created based on the template that you chose and you have been set as the. owner of the project. The status of the project has been set to Planning. You can change the status of the project by selecting another value in the list.

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1.8.1.4 Project view in Frame.io

Go to https://next.frame.io/. Log in, and select the instance to use, in this example Experience Platform International ESM. You’ll notice that a folder already exists in Frame.io for the project that you just created. The folder is named after the project name that you entered earlier.

This is a feature of Enterprise Storage Management, a cloud-based storage solution that serves as the central repository for assets across Adobe enterprise products, including Workfront and Frame.io.

Key benefits of Adobe enterprise storage include:

  • Unified storage layer for creative and work management assets
  • Centralized permissions via Adobe Identity Management system (IMS) for secure access control
  • End-to-end asset visibility across Workfront and Frame.io
  • Scalable storage and quota management for enterprise needs

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1.8.1.5 Create a new Task

Gop back to Workfront. Go to Tasks, hover over the task Begin to Create Design Templates and click the 3 dots .

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Select the option Insert Task Below.

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Enter this name for your task: Create layout using approved assets and copy.

Set the field Assignments to the role Designer.
Set the field Duration to 5 days.
Set the field predecessor to 9.
Enter a date for the fields Start on and Due on (the start date of this task should be scheduled after the end date of the previous task).

Click somewhere else in the screen to save the new task.

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You should then see this. Click the task to open it.

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Go to task Details and set the field Description to: This task is used to track the progress of the creation of the assets for the CitiSignal Fiber Launch Campaign.

Click Save Changes.

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You should then see this. Click the Assignments field and select Assign to me.

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Click Save.

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Click Work on it.

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You should then see this.

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As part of this task, a new asset needs to be created. In the next step, first you’ll provide reference images in Workfront so that the designer knows what is expected. Then, you’ll change into the role of Designer and create that asset yourself using Adobe Express.

1.8.1.6 Upload reference images

Download the reference images here to your desktop and unzip them.

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In Workfront, navigate to the Project level.

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Go to Documents, click + Add new and then select Document.

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Navigate to the folder that you downloaded which contains the reference images. Select all images and click Open.

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After a couple of minutes, all images will be uploaded and attached to the project.

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With the reference images in place, the designer can now create the new asset for this campaign.

Next Steps

Next Step: Create a new asset, review & approve it

Go back to Unified Review & Approval with Workfront, Frame.io and Enterprise Storage Management

Go back to All Modules

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