1.3.1 Configuration: Brand
A brand distinguishes an organization, product, service or concept from others. Some aspects of a brand are objective, like a logo, while others are subjective, like tone of voice.
GenStudio for Performance Marketing uses the wealth of brand information from your brand, partners it with product and persona information, and builds out a comprehensive brand identity. This brand identity is used to inform the creation of on-brand content using Adobe’s generative AI technology.
To start creating your own brand, follow the below steps.
Go to https://experience.adobe.com/. Open GenStudio.
You should then see this.
The first thing to do to use GenStudio for Performance Marketing is to configure your brand. Click the Brands icon.
Click + Add Brand.
Enter the name --aepUserLdap-- - CitiSignal for your brand. Select Add manually and then click Add brand.
1.3.1.1 Colors
You should then see this. Click Colors.
Click + Add color.
There are 4 different colors to add:
#8821F4#14161A#EEEEEE#FF006C
Enter the hex code for the color #8821F4. Click Add.
Click + Add color.
Enter the hex code for the color #14161A. Click Add.
Click + Add color.
Enter the hex code for the color #EEEEEE . Click Add.
Click + Add color.
Enter the hex code for the color #FF006C . Click Add.
You should now have this.
1.3.1.2 Logos
Download the file CitiSignal-GSPeM-assets.zip to your desktop and unzip it.
Next, go to Logos. Click + Add Logo.
Click Browse.
Go to the folder CitiSignal-GSPeM-assets > logos and select these files. Click Open.
You should then have this. Click Add logos.
You should then have this.
1.3.1.3 Brand voice guidelines
Next, go to Brand voice guidelines.
For Tone & Voice, use this:
• Convey a sense of exploration and adventure
• Be authentic and conversational
• Evoke excitement and curiosity
• Speak honestly and straightforwardly
• Be approachable and relatable
• Use everyday language
For Brand values, use this:
• Inspirational
• Sustainability
• Quality
• Durability
• Functionality
• Reliability
• Community-oriented
• Be inclusive and welcome diversity
• Encourage active lifestyles
• Promote discovery
For Editorial guidelines, use this:
• Keep sentences concise and impactful
• Use active voice
• Lists, bullets, and series should be consistent — either they all start with a noun, or they all start with a verb
• Use serial commas
For Editorial restrictions, use this:
• Avoid activity-specific jargon unless it’s widely adopted
• Avoid promoting the skill level or experience level of the user of our outdoor equipment
• Avoid technical language or jargon
1.3.1.4 Image guidelines
Next, go to Image guidelines.
Set Content Type to Art and for Description, use this:
Capture candid, unposed shots of real people and futuristic animals engaging with technology in their daily lives to convey authenticity and relatability.
For Composition, use this:
Focus on the experiences, speed and emotions of using technology, rather than just the products themselves.
For Environment, use this:
Highlight futuristic, clean, and professional settings that reflect innovation and connectivity.
For Color, use this:
Use a palette inspired by technology, including sleek metallics, cool purple and blue, and neutral tones.
For Lighting, use this:
Utilize bright, natural lighting to create a welcoming and dynamic atmosphere.
For Mood, use this:
Each image should evoke a feeling of speed, innovation and being part of the future.
For Restrictions, use this:
Avoid cluttered or busy backgrounds that detract from the main subject.
1.3.1.4 Channel guidelines
Next, go to Channel guidelines.
For Email, use the following values:
- General
• Use simple, short sentences
• Be clear and concise
• Invoke a sense of adventure and exploration
- Subject line
• Limit to less than 8 words
• Provide specific details about what’s inside the email
• Use sentence case
• Do not use end punctuation
- Preheader
• Limit to less than 80 characters
• Provide specific details about what’s inside the email
• Use sentence case
• Use ending punctuation
- Headline
• Limit to less than 12 words
• Generate excitement through compelling and exciting statements
• Use sentence case
-
Sub-headline: leave empty for now
-
Body
• Limit to less than 120 words
• Use bullet points for lists containing more than 3 items
• Use between 0 to 4 headings within the body to separate main ideas
• Use sentence case
• Use ending punctuation
- Call-to-action (CTA)
• Limit to between 1 to 3 short words
• Limit to less than 20 characters
• Use an action-oriented verb as the first word and intended action the end-user should take
• Avoid ending punctuation
• Use title case
For Meta ads, use the following values:
- General
• Use simple, short sentences
• Be clear and concise
• Invoke a sense of adventure and exploration
• Make product names prominent
• Use community-building concepts and language
- Headline
• Limit to less than 8 words
• Limit to less than 27 characters
• Make it clear what action the reader should take
• Use sentence case
• Avoid ending punctuation
- Body
• Limit to less than 125 characters
• Use sentence case
• Use ending punctuation
- On image text: leave empty for now
For Banner and Display ads, use the following values:
- General
• Make readers feel inspired, interested, and sure of the next step
• Avoid word repetition
• Make product names prominent
- Headline
• Clearly state the main benefit of the offer
• Use sentence case
• Use ending punctuation
• Limit to less than 60 characters
-
Sub-headline: leave empty for now
-
Body
• Communicate the benefits of clicking into the offer
• Use sentence case
• Use ending punctuation
- Call-to-action (CTA)
• Limit to between 1 to 3 short words
• Limit to less than 20 characters
• Use an action-oriented verb as the first word
• Use title case
• Avoid ending punctuation
For LinkedIn, use the following values:
-
General: leave empty for now
-
Headline: leave empty for now
-
Description: leave empty for now
-
Introductory text: leave empty for now
-
On image text: leave empty for now
Finally, go to Overview. You can now see an overview of everything you configured. There’s one last thing to do. Click + Add under When to use this brand.
Enter the below text and click Save changes.
This is the default brand for CitiSignal marketing campaign. Use the CitiSignal brand for all brand and product campaigns that don't require specific guidelines.
Click Publish.
Click Publish again.
Your brand is now published and this brand can now be used to create branded content. Click Done.
Next Steps
Go to Configuration: Personas, Products and Templates
Go back to GenStudio for Performance Marketing
Go back to All Modules