1.1 Agent Orchestrator

Learning Objectives

Learn how to use Adobe Experience Platform Agents and Agent Orchestrator to:

  • Analyze purchase trends
  • Identify high-propensity audiences
  • Validate journey performance
  • Create a new journey for the CitiSignal Fiber Max rollout

Video

In this video, you’ll get an explanation and demonstration of all the steps involved in this exercise.

Prerequisites

  • Access to Adobe Journey Optimizer and Customer Journey Analytics
  • Familiarity with Agent Orchestrator concepts
  • Access to CitiSignal demo data: Purchases, Orders, Audiences, Journeys

Exercises

1.1.1 Getting started with Agent Orchestrator

In this exercise, you’ll explore Agent Orchestrator’s abilities against the background of the CitiSignal launch campaign for Fiber Max.

1.1.2 Adobe Marketing Agent with ChatGPT

In this exercise, you’ll explore Agent Orchestrator’s abilities against the background of the CitiSignal launch campaign for Fiber Max, by using Adobe Marketing Agent with ChatGPT.

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