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3.7.1 Experience Decisioning 101

Last update: Thu Jul 03 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

3.7.1.1 Terminology

To get a better understanding about Experience Decisioning, we highly recommend you to read the overview on how the Offer Decisioning Application Service works with Adobe Experience Platform.

Working with Offer Decisioning, you need to understand the following concepts:

Term
Explanation
Offer
An offer is a marketing message that may have rules associated with it that specify who is eligible to see the offer. An offer has a status: draft, approved or archived.
Placement
The combination of location (or Channel Type) and context (or Content Type) in which an offer appears for an end-user. Effectively it is the combination of Text, HTML, Image, JSON in Mobile, Web, Social, Instant Messaging, and non-Digital channels.
Rule
The logic that defines and controls the eligibility of end-users for an offer.
Personalized Offer
A customizable marketing message based on eligibility rules and constraints.
Fallback Offer
The default offer displayed when an end-user is not eligible for any of the offers in the collection used.
Capping
Used in an offer definition to define how many times an offer can be presented in total and to a specific user.
Priority
Level to determine the priority rank from a result set of offers.
Collection
Used to filter out a sub-set of offers from the personalized offer list to speed up the offer decisioning process.
Decision
A combination of a set of offers, placement and profile the marketer wants the decision engine to provide the best offer for.
AEM Assets Essentials
A universal and centralized experience for storing, finding, and selecting assets across Adobe Experience Cloud Solutions and Adobe Experience Platform.

3.7.1.2 Experience Decisioning

Login to Adobe Journey Optimizer by going to Adobe Experience Cloud. Click Journey Optimizer.

ExD

You’ll be redirected to the Home view in Journey Optimizer. First, make sure you’re using the correct sandbox. The sandbox to use is called --aepSandboxName--. You’ll then be in the Home view of your sandbox --aepSandboxName--.

ExD

In the next exercise, you’ll configure your own offers and decision.

Next Steps

Go to 3.7.2 Configure your Offers and Decision

Go back to Experience Decisioning

Go back to All modules

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