2019
Winter 2019 winter
The following features are included in the Winter '19 release. Check your Marketo edition for feature availability.
Please click the title links to view detailed articles for each feature, if available.
Core Platform Enhancements
Include up to five CC addresses per recipient on emails sent through Marketo.
API
- Multi-Branding Domain Support for Asset API: Approving and cloning assets produce the same results within the API and UI.
- Email CC Support for Asset API: Users cloning, approving, and processing emails via the API will maintain parity with the UI settings.
- API-Only Mode: Users can now determine when and how to track members of their database by allowing single-page web apps to explicitly call when they want to record a webpage visit instead of relying on Marketo’s automatic tracking.
- Opt-Out Management: Easily manage opt-outs by matching the opt-out cookie domain with the Munchkin tracking cookie domain.
- Domain-Level Decider Parameter: Two-letter domains (i.e. " website.io") will automatically track in Marketo without additional setup requirements.
Marketo Sales Engage
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Salesforce Custom Profile: Sales Engage now supports unlimited custom profiles.
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Salesforce Customization: By removing non-critical custom activity fields, users can set up Sales Engage in the CRM platform more efficiently.
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Email Service: Enjoy better deliverability plus improved Reply Tracking, Scheduled Email functionality, and bulk email functionality by connecting to Microsoft Outlook (either through Office365 or On-Prem through the Email Connection tab).
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New Admin Settings: Two admin pages have been added to optimize your Sales Engage instance
- Team Management supports a seamless account set-up process by allowing admins to edit subscriptions and teams.
- Salesforce Admin Settings helps teams set up their SFDC sync faster and easier than ever before.
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OWA Plugin for Windows: With one single add-in, all Windows Office365 clients will be supported in Sales Engage, providing the ability to use Live Feed in Outlook. The new plugin will be available in the Microsoft Store.
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Activities Pusher: Sync Sales Engage to the core Marketo platform to leverage real-time marketing insights.
Marketo Sky
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Optional Default Experience: Marketo users may set Marketo Sky as their default experience if they have been provided access by an Admin.
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Reimagined My Marketo: Customize your experience by adding widgets that provide critical information, notifications, and links to your most frequently visited areas.
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Design Studio List Views & Detail Pages: Enjoy an increased level of organization and accuracy with filterable and searchable list views of emails, landing pages, and forms. Asset Detail Pages provide key information around each asset, including which programs the asset is used by, the number of snippets being used, and more.
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Global Search: Marketo now offers a faster and more robust global search function across the platform. Search queries now run across all accessible workspaces and can search assets (both active and archived), labels, campaigns, and programs. Search results are provided via an overlay and each result includes its file location trail to specify where the asset lives.
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Improved User Interface: New icons, modals, and buttons, along with a new color palette to reflect our brand refresh and make Marketo Sky even more stunning and functional.
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Email Program Usability Enhancements: We continue to move towards parity in Email Program functionality between our classic Marketo Lead Management platform and the new Marketo Sky experience.
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Event-With-Webinar Programs: Event-With-Webinar programs are now available in Marketo Sky (note: only GoToWebinar will be supported in this release, with further integrations established over time).
Account-Based Marketing
ABM Persona-Based Segmentation & Filtering
Personalize your ABM campaigns for specific personas within named accounts. The ABM Persona feature creates a default job title based on lead segmentation and allows configuration of additional persona segmentations.
Analytics analytics
Bizible
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Custom Calculated Fields: Use any Bizible attribute to build custom fields that can be used for dashboard reporting and segmentation.
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SOC II Type II Certification: New security and privacy certification builds on Type I accreditation from earlier this year.
Web Personalization web-personalization
Add Subdomains in Account Settings
To manage domains and subdomains more efficiently, users can now add subdomains to their RTP account settings.
Marketo Mobile Engagement (MME) marketo-mobile-engagement-mme
Updated MME Software Development Kit (SDK) for Android
We’ve updated our SDK for Android to a more modern, stable and scalable framework that contains more flexibility and new engineering features. Android app developers can now directly use Google’s Firebase Cloud Messaging (FCM) with this new SDK.
Additional Updates additional-updates
Extensible Webinar Platform
In addition to our product release, our partner team is working on a new framework that allows webinar providers to build and maintain their own integrations with Marketo, providing more flexibility in updating and enhancing their solutions while enabling marketers to get the most out of their chosen integrations.
We plan to roll out our new platform with providers on a case-by-case basis. For more information, see our program details or reach out to your Marketo contact.
Spring 2019 spring
The following features are included in the Spring '19 release. Check your Marketo edition for feature availability.
Please click the title links to view detailed articles for each feature, if available.
*Quarterly Releases_
The following features were released on March 15, 2019.
Core Platform Enhancements
- Waitlisted: New program/event status for waitlisting a member when you want to put them on hold until a vacancy opens. This applies to channels associated with Event programs in Marketo Classic, and both Event and Event with Webinar programs in Marketo Sky. By default, Waitlisted has the same step value as Registered.
- Custom Communication Limit: Admins can now set custom daily or weekly communication limits.
- Smart Campaign Asset APIs: Enrich your analytics outside of Marketo with smart campaign record retrieval by updated date and ID.
- HTTPS Tracking Links for Email: For customers that have purchased “Secure Domains for Tracking Links,” branded tracking links can now be displayed within your emails as HTTPS.
- Email Deliverability Powerpack Updates: Ability to flag and comment on specific test results, share results with stakeholders through a URL, and track changes to see the evolution of an email as stakeholders edit content.
Account-Based Marketing
AccountAI Now generally available. AccountAI uses artificial intelligence to reveal the accounts you should target for your ABM strategy.
Non-Quarterly Releases
The following features are expected to release throughout the first calendar quarter and into the beginning of the second quarter of 2019.
Marketo Sky
- Full Email Program Functionality: Send emails, create A/B tests, and track results in a user-friendly experience.
- Smart Campaign Functionality: Enjoy enhanced stability in a new user interface as smart campaign functionality continues rolling out in Sky.
- Manage Design Studio Assets: Added ability to manage Templates, Images, Forms, Snippets, Files, Emails, and Landing Pages in bulk from Design Studio list views.
- Deliver in Recipient Time Zone Dashboard: Understand customer behavior with reporting for emails sent using the Deliver in Recipient Time Zone feature in Sky.
Marketo Sales Engage
- Enhanced Auditing: New visibility into all people, emails, and content in an instance with added ability to end existing campaignscreated by other users.
- Unsubscribe Management: Maximize deliverability and compliance with the ability to block email domains from being contacted. Marketo will also cross-reference the lead database for unsubscribes before sending an email.
Bizible by Marketo
- Bizible Discover Feature Enhancements: New dashboard segmentation capabilities enable marketers to better understand performance.
- Multi-Currency Support: Switch between your corporate currency and any local currency with Bizible’s new automatic currency conversion functionality built on CRM currency tables.
- CRM Campaign Costs: Measure the spend and ROI of offline marketing activities with the ability to automatically pull cost data from the CRM campaign object.
June 2019 june
The following features are included in the June '19 release. Check your Marketo edition for feature availability.
Quarterly Releases
The following features were released on June 14, 2019.
Marketo Core Services marketo-core-services
- Bulk Extract File Checksum: Verify that a complete file was retrieved by comparing your file hash to the checksum string of your completed extract jobs.
- Automated Migration from Email 1.0 to Email 2.0: Email 2.0 is fully compatible with Email 1.0 emails and templates. Enjoy new capabilities, such as the ability to group content elements (images, text, etc.) into modules, define variables like String, Color, Image, etc. within templates, and leverage fully responsive starter templates. Also includes a visual Email Template Picker.
Account-Based Marketing
- LinkedIn Account Matching (BETA) : A new ABM capability is now available in beta, offering you the ability to send lists of known and whitespace accounts directly from Marketo into LinkedIn. This functionality is automatically included for all Marketo ABM customers.
Releasing Throughout the Quarter
The following features are expected to release throughout the second calendar quarter and into the beginning of the third quarter of 2019.
Marketo Sky
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Event Caps and Event Goals are generally available in Marketo Sky under the Premium Events add-on.
- Event Caps: Optimize the customer experience for your events and webinars with registration caps, page redirects, and waitlisting functionality.
- Event Goals: Set event registration and attendance goals and track progress in real time.
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Full Navigation Links: We’ve enabled navigation to all permissioned applications, such as Hootsuite, Calendar, and more.
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Email, Landing Page, Snippet, Form, Image, and File List Views: View, search, and take mass actions on any of your assets in Design Studio.
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Image, File, and Snippet Details Page: Get quick details about your assets with metadata like created at/by and actions like delete and approve.
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Community Blog Posts Widget: Access recent posts from the Community within My Marketo.
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Expiring Soon Widget: Add the “Expiring Soon” widget to your My Marketo dashboard to see which campaigns and landing pages are set to expire next.
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More Smart List Cards: Segment and target appropriately with additional smart list cards, including “Create Task” flow step, CRM smart list rules, and more.
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Email Champion/Challenger Details Page: See data like winning criteria, created at, etc. from your email champion/challenger tests.
Marketo Sales Connect marketo-sales-connect
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Bulk Actions in Salesforce Customization: Maximize productivity by sending emails and adding contacts to campaigns in bulk with Salesforce Customization.
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Settings - Salesforce Page for Admin and Non-Admin: Manage your Sales Connect instance with a clear view of the Salesforce instance connected to Sales Connect as well as My Email to Salesforce updates. Enhanced sync settings for Admins, Non-Admins, and Team Wide Sync are releasing in the coming months.
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Settings - Integration Page: A one-stop shop for all of your integrations, so you can get the most out of our open ecosystem.
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Settings - Profile Page: View and update your account details, change your password, and check the status of your instance’s implementation on this new profile page.
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System Email Templates: Updated design, responsiveness, and internationalization capabilities.
Bizible by Marketo
- Multi-Currency Support for Dynamics: Bizible now adapts to Microsoft Dynamics currency tables, so you can easily switch between corporate and local currencies. (Note: Support for SFDC was released in Q1 2019.)
- Drift Integration: Understand how Drift conversations impact your customer’s journey. Bizible will also pull email addresses from conversations to either create a new lead or connect the touchpoint to an existing lead.
- Localization: Bizible is now available in all Marketo-supported languages (English, Japanese, German, Spanish, French, and Portuguese).
Product Release Webinar Watch the recording of our June '19 Release Innovations webinar here.
August 2019 august
The following features are included in the August '19 release. Check your Marketo edition for feature availability.
Quarterly Releases
The following features were released on August 16, 2019.
Core Marketo Engage core-marketo-engage
- Extensible Webinar Framework: Save time with Marketo’s new out-of-the-box webinar framework (introduced in the Winter '19 release notes) that seamlessly passes data from webinar providers into Marketo and vice versa. Cvent and Zoom are now available in this new framework.
- Smart Campaign API Update: Manage smart campaign lifecycle capabilities as we round out the CRUD (create, read, update, delete) interface.
- Update Email Headers API Change: The Update Email Header API no longer requires an email to have an attached template to update header fields, such as subject line.
Account-Based Marketing
- LinkedIn Account Matching, previously in beta, is now generally available.
- AccountAI is being officially rebranded as Account Profiling.
Releasing Throughout the Quarter
The following features are on a non-quarterly cycle and will be released throughout the third calendar quarter and into the beginning of Q4 2019.
Marketo Sales Connect
- People Page Layout Enhancement: Manage your people and groups through list imports and bulk actions in the new people page layout.
Product Release Webinar Join us on August 28 at 1:00PM PT / 4:00PM ET for a live webinar hosted by our product team and learn more about the features included in this release.