[Beta]{class="badge informative"}

Import leads import-leads

Import and deduplicate lead lists into your Marketo Engage database with field mapping assistance.

NOTE
This feature is in open beta and is currently in a phased rollout over the next few months. You will know when it’s been enabled for your subscription when you see a Build with AI tile on your My Marketo screen.

How to use how-to-use

  1. In your My Marketo, click the Build with AI tile.

  2. Click the Import Leads agent.

    You are taken to the conversational AI screen. In the left pane, the Agent posts guidance, responses, and options for what data normalization features to run.

  3. To start importing your leads, click the attachment icon and upload them via .CSV file.

  4. Type Import list and click Send.

    Your list is previewed in the center console.

  5. Enter a desired business rule and click Send.

    The results appear in the center console.

    If desired, enter additional business rules.

  6. To view the mapped fields, click the Mappings tab.

  7. If any fields were mapped incorrectly, fix them here.

  8. When ready to import your list, click the Import to Marketo tab.

  9. Select the destination folder and enter a name. Check each consent box and click Approve & Import to Marketo.

When the import is done, verification is provided with a summary of leads processed, rows failed, and any warnings.

recommendation-more-help
94ec3174-1d6c-4f51-822d-5424bedeecac