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GenStudio Integration for Marketo Engage genstudio-integration-for-marketo-engage

Last update: Fri Aug 22 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

CREATED FOR:

  • Beginner
  • Intermediate

Adobe GenStudio for Performance Marketing is a generative AI-first application that lets you create your own ads and emails to drive impactful, personalized marketing campaigns that meet your brand standards and comply with your enterprise policies. It offers a host of tools that simplify the complexities of content creation.

AVAILABILITY
In order to leverage this feature:
  • Your IMS org must be provisioned with GenStudio for Performance Marketing in same IMS org as Marketo Engage (for more information, contact your Account Manager)
  • You must have a user entitlement to GenStudio for Performance Marketing (System Manager, Editor, or collaborator product profile)
INFO
Learn more about GenStudio for Performance Marketing.

Leverage the GenStudio Capabilities in Marketo Engage leverage-genstudio-capabilities

With this integration, a technical marketer who uses Marketo Engage to develop and automate email campaigns can collaborate with a performance marketer who creates content using GenStudio. This allows them to easily integrate on-brand content from GenStudio into Marketo Engage.

Export an HTML template from Marketo Engage to GenStudio export-an-html-template

Easily export a template including your brand’s guidelines to GenStudio for Performance Marketing.

  1. In Marketo Engage, access the content of your email.

  2. In the Email Designer, click the More button and select Export HTML.

    Exporting your HTML

  3. Upload the HTML exported template into GenStudio for Performance Marketing.

  4. In GenStudio, use this template to create several email variations with AI prompts and save them.

Leverage GenStudio Experiences in Marketo Engage leverage-genstudio-experiences

To leverage the GenStudio email variations you created by importing them into Marketo Engage, follow the steps below.

  1. In Marketo Engage, create an email.

  2. In the Email detail page, click Edit email content.

    Edit email content button

  3. Select Import HTML.

    Import HTML button

  4. Click the Adobe GenStudio for Performance Marketing button.

    Adobe GenStudio for Performance Marketing button

  5. Browse the GenStudio experiences to start building your content. You can filter the experiences on such criteria as products, personas, brands, or even colors.

  6. Select an experience and click Use.

    Select the desired experience {width="800" modal="regular"}

  7. The selected content displays in the Email Designer.

    Email Designer {width="800" modal="regular"}

NOTE
GenStudio experiences created from a Marketo Engage template are imported directly into the Email Designer. GenStudio experiences created without a Marketo Engage template are imported in compatibility mode.

Use the email content editing tools and personalization fields to edit your email as desired.

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