Web Personalization

The Web Personalization JavaScript API tracks events and dynamically customizes webpages. It extends the platform’s automated personalization capabilities.

Related capabilities include Custom Data Events, Dynamic Content, Get Visitor Data, and Exclude Tag for Specific Bots.

Tag Setup

Insert the RTP tag in the header of each personalized page.

<!-- RTP tag -->
<script type='text/javascript'>
(function(c,h,a,f,e,i){c[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)};
c[a].p=e;c[a].a=i;var g=h.createElement("script");g.async=true;g.type="text/javascript";
g.src=f;var b=h.getElementsByTagName("script")[0];b.parentNode.insertBefore(g,b)})
(window,document,"rtp","[rtp-js-cdn-url]","[pod-url]","[accountId]");
</script>
<!-- End of RTP tag -->

Account Setup

The tag automatically calls this method to set the relevant account ID. Set the account ID explicitly when you want to use different accounts for different domains.

var accountId = '561-HYG-937';
rtp('setAccount', accountId);

Event Sending Functions

This method sends a view event for page tracking. The first call in the following example tracks the current page URL as a visitor page view.

Pass the optional “page” parameter to override the current page, as shown in the second call.

// Example for Default Page
rtp('send', 'view');

// Example for Overriding Default Page
var page = 'my-page?param=1';
rtp('send', 'view', page);

Exclude Tag for Specific Bots (User Agents)

To prevent identified bots from sending data to the Web Personalization platform, add the following if statement to the tag script.

This example excludes the “Googlebot|msnbot” user agents from Web Personalization activities.

<!-- RTP tag -->
<script type='text/javascript'>
if(navigator.userAgent.match(/.(Googlebot|msnbot)./gi) == null){
    (function(c,h,a,f,i){c[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)};
    c[a].a=i;var g=h.createElement("script");g.async=true;g.type="text/javascript";
    g.src=f+'?rh='+c.location.hostname+'&aid='+i;var b=h.getElementsByTagName("script")[0];b.parentNode.insertBefore(g,b);
})(window,document,"rtp","//[cdn-pod-X-url]/rtp-api/v1/rtp.js","[accountId]");

    rtp('send','view');
    rtp('get', 'campaign', true);
}
</script>
<!-- End of RTP tag -->

JavaScript Calls Explained

The following tables describe the JavaScript added to a website that uses Web Personalization and Predictive Content.

Core/Dependent JavaScript

*Used only if the jQuery UI dialog is missing.

On Demand JavaScript