On this page: Learn how to read the Mobile campaign report in Adobe Journey Optimizer to analyze delivery and click trends, delivery status, tracked links, inbound messages, and bounce, error, and exclusion reasons for your Mobile messages.
You can access your Mobile campaign report by clicking the Reports button from your campaign, then selecting View all time report. Learn more
Delivered vs Click trend delivered-click-sms
The Delivered vs Click trend graph presents a detailed analysis of your profiles’ engagement with your emails, offering valuable insights into how profiles interact with your content.
-
Delivered: Number of Mobile messages successfully sent, in relation to the total number of Mobile messages.
-
Clicks: Number of times a content was clicked on in your Mobile messages.
Delivery status delivery-status-sms
The Delivery status table offers a detailed account of profile activity related to your Mobile campaigns. This includes metrics on delivered, clicks, and other relevant engagement indicators, offering a comprehensive view of how profiles interact with your Mobile content.
-
Delivered: Number of Mobile messages successfully sent, in relation to the total number of Mobile messages.
-
Bounces: Total of errors cumulated during the sending process and automatic return processing in relation to the total number of sent Mobile messages.
-
Send errors: Total number of errors that occurred preventing it from being sent to profiles.
-
Send exclusions: Number of profiles which have been excluded by Adobe Journey Optimizer.
Campaign overview campaign-global
The Campaign overview table serves as a dashboard for Mobile performance in your campaign. It summarizes targeted profiles, click and click-through metrics (including estimated clicks that exclude bot and non-human interaction traffic), and delivery outcomes such as bounces, send errors, and exclusions.
-
People: Number of user profiles who qualify as target profiles for your messages.
-
Click through rate: Percentage of users who interacted with the message.
-
Clicks: Number of times a content was clicked on in your message.
-
Unique Clicks: Number of unique profiles who clicked on at least one piece of content in the mobile message.
-
Estimated Clicks: Number of times a content was clicked on in your message, excluding identified bot and non-human interaction (NHI) traffic.
-
Delivered: Number of emails successfully sent, in relation to the total number of sent messages.
-
Bounces: Total number of errors cumulated during the sending process and automatic return processing in relation to the total number of sent messages.
-
Send errors: Total number of errors that occurred during the sending process preventing it from being sent to profiles.
-
Send Exclusions: Number of profiles which have been excluded by Adobe Journey Optimizer. Learn more about how exclusions are counted.
Tracked labels track-label-sms
The Tracked labels table offers a comprehensive overview of the link labels within your Mobile messages, highlighting those that generate the highest visitor traffic. This feature empowers you to identify and prioritize the most popular links.
-
Clicks: Number of times a content was clicked on in your Mobile messages.
-
Estimated Clicks: Number of times a content was clicked on in your message, excluding identified bot and non-human interaction (NHI) traffic.
-
Unique Clicks: Number of unique profiles who clicked on at least one piece of content in the mobile message.
Tracked link URLs track-link-url-sms
The Tracked link URLs table provide a comprehensive overview of the URLs within your Mobile messages that attract the highest visitor traffic. This enables you to identify and prioritize the most popular links, enhancing your understanding of profile engagement with specific content in your Mobile messages.
-
Clicks: Number of times a content was clicked on in your Mobile messages.
-
Estimated Clicks: Number of times a content was clicked on in your message, excluding identified bot and non-human interaction (NHI) traffic.
-
Unique Clicks: Number of unique profiles who clicked on at least one piece of content in the mobile message.
-
Displays: Number of times the message was opened.
-
Unique displays: Number of times the message was opened, multiple interactions of one profile are not taken into account.
SMS inbound message sms-inbound
The SMS inbound message table presents a thorough overview of which Mobile messages have attracted the highest visitor traffic. This resource offers valuable insights into audience engagement dynamics.
- People: Number of user profiles who qualify as target profiles for your Mobile messages.
SMS Message type sms-message-type
The SMS Message type table presents a thorough overview of which Mobile Message type have attracted the highest visitor traffic. This resource offers valuable insights into audience engagement dynamics.
- People: Number of user profiles who qualify as target profiles for your Mobile messages.
SMS providers sms-providers
The SMS providers table presents a thorough overview of which SMS providers have attracted the highest visitor traffic. This resource offers valuable insights into audience engagement dynamics.
- People: Number of user profiles who qualify as target profiles for your Mobile messages.
Bounce reasons bounce-reasons-sms
The Bounces Reasons table provides a comprehensive overview of data related to bounced Mobile messages, delivering valuable insights into the specific reasons behind instances of Mobile message bounces.
Error reasons error-reasons-sms
The Error Reasons table allows you to identify the specific errors that occurred during the sending process of your Mobile messages, facilitating a thorough analysis of any issues encountered.
Exclude reasons excluded-reasons-sms
The Exclude Reasons table visually depicts the diverse factors that led to the exclusion of user profiles from the targeted audience, preventing them from receiving your Mobile messages.
Refer to this page for the comprehensive list of exclusion reasons.