Functions section-overview
Functions in Adobe Journey Optimizer empower you to build dynamic and precise expressions to tailor your customer journeys. Whether you’re evaluating audience membership, aggregating data, converting formats, manipulating dates, or processing lists, each category of functions serves a unique purpose in optimizing workflows. With tools for mathematical calculations, string customization, and more, these functions provide endless possibilities for crafting advanced conditions. As you explore the sections ahead, you’ll find practical examples and detailed guidance that simplify complex operations, making it easy to unlock the full potential of personalized journey orchestration.
Functions in Adobe Journey Optimizer
Main Functions in Adobe Journey Optimizer
Explore an overview of the main functions available, categorized by type and purpose, to build expressions in journeys.
Using the inAudience Function
Understand how to evaluate audience membership using the inAudience function for precise targeting and decision-making.
Aggregation Functions Reference
Master aggregation functions to perform operations like averages, counts, distinct values, and sums in journey expressions.
Conversion Functions
Transform data types with conversion functions to manipulate inputs effectively for journey orchestration.
Date Functions in Adobe Journey Optimizer
Learn to manipulate and evaluate date and time values using powerful date-related functions in journey expressions.
List Functions in Adobe Journey Optimizer
Utilize list functions for operations like deduplication, filtering, sorting, and membership checks in expressions.
Additional Resources
- Math Functions - Explore mathematical functions like random and round for numerical calculations in journey expressions.
- String Functions in Adobe Journey Optimizer - Manipulate strings using functions for concatenation, substring extraction, formatting, and more in journey expressions.